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This Author published in this journals
All Journal Bussman Journal : Indonesian Journal of Business and Management Economics and Business Journal
Jusri Jusri
Sekolah Tinggi Ilmu Ekonomi Makassar Maju
Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN KONVEKSI AMELIA COLLECTION DALAM MENINGKATKAN VOLUME PENJUALAN Tenri Esa; Jusri Jusri; Andi Muhammad Irwan
Bussman Journal : Indonesian Journal of Business and Management Vol. 1 No. 3 (2021): Bussman Journal | September - Desember 2021
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.768 KB) | DOI: 10.53363/buss.v1i3.25

Abstract

Analysis of the Amelia Collection Convektion Marketing Strategy in Increasing Sales Volume under the guidance of Jusri and Andi Muhammad Irwan. This study aims to determine the position of the Amelia Collection Convektion by looking at its internal and external factors in marketing, as well as to find out what strategies are appropriate for Amelia Collection Convektion to be used in increasing sales volume through internal and external analysis of company. This research was conducted using a qualitative descriptive method which aims to obtain an overview of the company’s internal and external factors. The date collection method in this study used interviews, observation, and documentation methods which were then analyzed using SWOT analysis. From the results of the research which were analyzed using SWOT analysis, it can be seen that the Amelia Collection convection is in the first quadrant position which means strong/opportunity and the right strategy to use is SO strategy (Strengths + Opportunities) or aggressive strategy.  
The Effect of Job Satisfaction, Employee Loyalty, and Work Commitment on Employee Performance at PT Sulsel Citra Indonesia (Perseroda) Jusri Jusri; Hasnidar Hasnidar
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.437

Abstract

This study aims to analyze the simultaneous and partial effects of job satisfaction, employee loyalty, and work commitment on employee performance at PT Sulsel Citra Indonesia (Perseroda). This research adopts an associative quantitative approach. Data were collected through structured questionnaires distributed to 54 respondents drawn from a population of 114 permanent employees using simple random sampling. Multiple linear regression analysis was conducted using SPSS version 26. The finding that The F-test result (Fcount = 60.515 > Ftable = 2.196; sig. = 0.000) confirms that all three variables simultaneously exert a positive and significant effect on employee performance. Partially, job satisfaction (t = 3.485; sig. = 0.001) and work commitment (t = 11.685; sig. = 0.000) each have a positive and significant effect on employee performance, while employee loyalty (t = -3.080; sig. = 0.003) shows a negative and significant effect. The adjusted R² of 0.771 indicates that 77.1% of the variance in employee performance is explained by the three predictors. Work commitment emerged as the dominant predictor of employee performance, followed by job satisfaction. The negative effect of employee loyalty suggests that loyalty alone does not directly translate into higher performance unless it is accompanied by adequate motivation, job satisfaction, and organizational support. These findings are consistent with previous empirical studies conducted in the plantation and service sectors
Co-Authors Andi Muhammad Irwan Hasnidar Hasnidar Tenri Esa