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All Journal Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM)
Amir Nurdiyanto
Prodi manajemen
Economics, Econometrics & Finance

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Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Sepatu Pada Soccer Corner Di Kota Bandarlampung Lestari Wuryanti; Amir Nurdiyanto
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 8, No 2 (2019): Volume 8 Nomor 2
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.642 KB) | DOI: 10.33024/jeram.v8i2.2611

Abstract

The purpose of this study was to determine the effect of products, promotions, prices, andlocation on purchasing decisions at Soccer Corner, Bandar Lampung. This research wasconducted at the Bandar Lampung Soccer Corner. The population in this study was 365 andthe sample in this study was 191 samples. Sampling in this study using the NonprobalitySampling method with purposive sampling technique. The results of this study indicate thatproducts, promotions, prices and locations have a positive and significant effect onpurchasing decisionsKeywords: Effect of product, promotion, price and location on purchasing decisions
Co-Authors Lestari Wuryanti