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All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal EMA (Ekonomi Manajemen Akuntansi)
MD. Rahadhini
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Economics, Econometrics & Finance Social Sciences

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PEMBERDAYAAN UMKM MELALUI PUSAT KOMUNIKASI BISNIS BERBASIS WEB (E-COMMERCE) Rahadhini, MD.
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.007 KB)

Abstract

ABSTRACT In market mechanism which more open and competitive, domination of market represent prerequisite to increase UMKM competitiveness. So that can be master in market, hence UMKM require to get information easily and quickly, information goodness concerning market produce and also factors of production market. Claimed the existence of participation and role various side especially local government and college to assist and facility access information to UMKM. Exploiting information technology in running business (e-commerce) to small company and UMKM can give flexibility in production, enabling to access to customer quickly. Internet exploiting through e-commerce, enabling UMKM conduct marketing with a purpose to global market, so that opportunity penetrate market export is very possible done. Keywords: UMKM, e-commerce, global market.
PERAN PUBLIC RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY Rahadhini, MD.
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 1 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract Company do not at moment's notice Corporate Social Responsibility (CSR) in running its effort. Some company applying CSR is exactly assumed to behave too social. There is also a success company apply CSR, but society exactly look into company fail to draw public sympathy. Target of company give benefit at society at the same time create image, but inacceptable sometimes better. This matter happened because CSR done conducted is not arranged and not supported by good concept. Target of this article is to make efficient and effective CSR concept for the application of by company. Keywords: Corporate Social Responsibility, public, efficient and effective
Preferensi Konsumen Terhadap Keputusan Pembelian Berdasarkan Kualitas Produk Point Coffe Kota Surakarta Apriliawati, Intan Putri; Arlita, Erli; Erlinda, Kasilda Helga; Rahadhini, MD.
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v9i1.426

Abstract

Penelitian ini mempunyai tujuan untuk mengenalii atribut produk dari Point Coffee yang menjadi preferensi konsumen dalam keputusan pembelian kopi di Point Coffee Kota Surakarta dan atribut yang paling dipertimbangkan konsumen dalam pembelian kopi di wilayah Kota Surakarta. Lokasi atau obyek untuk penelitian ini adalah Point Coffee Kota Surakarta cabang Mojosongo. Data yang digunakan adalah data primer dan data sekunder. Metode analisis data secara deskriptif dengan analisis yang digunakan adalah analisis Chi Square. Hasil dari analisis Chi Square menunjukkan bahwa atribut produk Point Coffee yang disukai konsumen dalam keputusan pembelian adalah atribut harga. Urutan atribut kopi Temanggung dari yang paling dipertimbangkan sampai dengan yang kurang dipertimbangkan adalah harga, rasa, dan varian menu.
Co-Authors Apriliawati, Intan Putri Arlita, Erli Erlinda, Kasilda Helga