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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Research Horizon
Susilo Toto Rahardjo
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH ATRIBUT PRODUK ROTIBOY TERHADAP KEPUASAN KONSUMEN DI MALL CIPUTRA SEMARANG Rosalia, Shelli; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

One of the dominant factors for providing customer service is the satisfaction of consumers. Efforts must be made to satisfy customer needs profitably (win-win), the state in which both sides feel to win and no one harmed. Preservation of customer satisfaction with the company's sales volume is expected to be maintained, and even increased. Allegedly the factors that influence consumer satisfaction in this study, among others; affordability, product quality, product design and product reliability.The theory is used to generalize is as stated by Dutka (2010) which says that the product attributes of customer satisfaction are universally include 1) the value price relatons, 2) product quality, 3) product benefits, 4) product features, 5) product Deign, 6) product reliability and consistency, and 7) range of product or service. Dutka signal taken from the 4 factors of product attributes that are considered influential on consumer satisfaction Rotiboy, for reasons related data avaibilitas and visibility of the object, namely; affordability, product quality, product design and product reliability. Thus, the hypothesis is "a positive influence variables affordability, product quality, product design and reliability of the product simultaneously on consumer satisfaction Rotiboy".The research sample of 100 respondents drawn from consumers who shop at Rotiboy Mal Ciputra Semarang, who previously made provision sample size calculation formula Slovin. Sampling using accidental sampling technique. With the tempo of deployment questionnaire that takes about 20 days, then the 100th questionnaire further processed and analyzed.Based on statistical calculations with SPSS, then the inference is variable affordability, product quality, product design and reliability of products collectively or partially, affects customer satisfaction (Y). Thus H1 through H5 is received at the level of 95 percent. Referring to the research results of the four independent variables the study, the four independent variables of research, namely affordability, product quality, product design and reliability of products contributing to customer satisfaction is still possible to be improved, in which the variable quality of products has the most dominant influence on consumer satisfaction.
PENGARUH MODAL INTELEKTUAL, KEPEMIMPINAN DAN KOLABORASI MITRA BISNIS TERHADAP INOVASI DAN KEUNGGULAN BERSAING (Studi Pada Industri Logam dan Mesin di Kabupaten Tegal) Oktaviani, Karina Dwi; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research is to determine factors that can affects innovation on competitive advantage in the small and medium industries of metals and machinery were still able to survive in the current competitive environment. Intellectual capital, leadership, and business partner collaboration are all factors used in this study that may affect innovation.      The population in this study is small and medium-scale industries in the metal processing sector in Tegal regency, while the sample was taken of 120 companies / metalworkers. Model analysis using two steps linear regression analysis using SPSS 21.      The results showed that: 1) intellectual capital and leadership is a factor that can affect the appearance of innovation, while business partner collaboration doesn’t indicate influence on innovation, with coefficient regression ; 2) innovation has a very strong influence on the competitive advantages, with coefficient regression .
ANALISIS PENGARUH KETERSEDIAAN UANG DAN WAKTU, LINGKUNGAN TOKO, NILAI BELANJA HEDONIS, DAN EMOSI POSITIF TERHADAP PEMBELIAN TAK TERENCANA (Studi Kasus pada Pelanggan Lottemart di Kota Jakarta) Prasetya, Aries; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by intense competition in the modern retail industry in Indonesia. That is because a lot of new faces emerging modern retail players. However, there is one thing on consumer purchasing behavior in modern retailing that steal the show. Most consumers in major cities in Indonesia experiencing unplanned purchase ehrn shopping.The purpose of this study is to determine the influence of variables Availability of Money and Time, Store Environment, Hedonic Shopping Value, and Positive Emotions. Variable Availability of Money and Time, Store Environment, Hedonic Shopping Value, and Positive Emotions as an independent variable; and Impulse Buying as the dependent variable.The population used in this research is the consumer of Lottemart Jakarta. This research method using a non-probability sampling technique by purposive sampling method. Used as a sample 100 respondents. Data obtained from the questionnaire which is then processed and analyzed using multiple linear regression analysis through SPSS program.The results showed that all four of independently variable has a positive influence on impulse buying. Of the four independent variables influence the Positive Emotions has the greatest impact on Impulse Buying.
ANALISIS PENGARUH CREATIVE PROMOTION, VISUAL MERCHANDISING DAN HARGA PADA KEPUTUSAN PEMBELIAN PRODUK RITEL FASHION (Studi Kasus pada Konsumen PT. Mitra Adi Perkasa) Nurmalasari, Adellya; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Abstract Berbahasa Inggris. In this global era, there are big emerging ritail companies in Indonesia. The growing ritail companies in Indonesia caused by the change in consumption patterns, especially in the ritail fashion products. This is supported by the shopping behavior of Indonesian citizen has begun to shift, from shoping in traditional to modern ritail market. This study aims to analyze the influence of creative promotion, visual merchandising, and pricing on product purchasing decisions on consumer ritail fashion of PT Mitra Adiperkasa.The data collection method was collected by questionnaire . The primary data source used in this study is data on respondent's perceptions of creative promotion, visual merchandising, pricing and purchasing decisions. The questionnaire in this study using a Likert scale. In determining the scale, then we use the measurement scale or range scale. Quantitative analysis includes Validity Test, Reliability Test, Classical Assumption Test, Regression Analysis, and Test of Goodness of Fit which includes analysis coefficient of determination (R2), F test and t test.The results of this study are Creative promotion proved positive and significant impact on purchasing decisions, which can be evidenced from the results of t - test of 2,256. Visual merchandising proved positive and significant impact on purchasing decisions, which can be evidenced from the results of t - test of 4.252. Price proved positive and significant impact on purchasing decisions, which can be evidenced from the results of the test - t of 4.059
ANALISIS FAKTOR-FAKTOR PENYEBAB KERUSAKAN PRODUK PADA PROSES CETAK PRODUK (Studi Kasus pada Majalah SAKINAH PT. Temprina Media Grafika (Jawa Pos Group) Semarang) Khodijah, Syarifah Labibah; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In 2014 SAKINAH magazine produced by PT. Temprina Media Graphic damage to exceed the standard limit of the company. Standards set by the company was 0.25%. This study aimed to analyze the factors that cause damage to the product in the process of printing products at PT. Temprina Media Graphic Semarang. The data used are primary and secondary data. Samples were examined by 100 respondents. The number of variables examined in this study were 20 variables. The data were then analyzed using factor analysis in SPSS 16.0 for Windows.            The results showed that of the 20 variables had been reduced and no variables excluded from the model because it has met the criteria MSA> 0.5. From the test results obtained by factor analysis of 20 variables that persist in the model and breaks into 6 factors, are all factors that influence the breakdown products in product printing processes. These factors are factors Continuity Engines Work with eigenvalues 6446 values, factors Readiness Control Method / System Working with eigenvalues values 1831, Readiness Materials and Work Order with eigen value 1,621 values, process control factors with eigenvalues 1266 values, factors Work Discipline with eigenvalues values 1169, and Supervisor Support factors with eigenvalues 1,011 values. 6th factor is obtained based on the value of eigen values greater than one. Dominating factor is the factor that has a Sustainability Working Machines values eigenvalues of 6446 with a percentage of 32 230% variance.            Factors such form, then performed the analysis using method Fishbone Diagram to determine the causal factors in the chart, so that the company can take preventive and corrective measures to reduce the level of damage and improve product quality.
PENGARUH TOTAL QUALITY MANAGEMENT TERHADAP KINERJA KARYAWAN (STUDI PADA PT. BAHANA BUANABOX, SAYUNG) Ariyanto, Ariyanto; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Many new packaging industries have emerged in Indonesia resulted in the competitive of packaging industry in Indonesia will be more stringent, so that PT. Bahana BuanaBox, Sayung should improve the quality and performance of employees in producing the results their products because consumers are increasingly selective in choosing and using a product that will have to be consumed. This study aimed to analyze the influence of education and training, participation, and empowerment of the performance of employees of PT. Bahana BuanaBox, Sayung.The population used in this study were all employees of PT. Bahana BuanaBox, Sayung. The sampling technique used was purposive sampling. Criteria samples taken were all employees of the production of PT. Bahana BuanaBox, Sayung who has worked for more than three years totaling 200 employees. Methods of data collection in this study using questionnaires and interviews. Methods of data analysis using multiple regression.Based on the results of research, education and training, participation, and empowerment positive influence on employee performance, based on the results of goodness of fit, it can be said that the model can be used to predict the performance of employees while the test results from the coefficient of determination, employee performance is able to be explained by education and training, participation, and empowerment of 73.8%.
PENGARUH ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, DAN DUKUNGAN PARTNER TERHADAP KEUNGGULAN BERSAING (STUDI PADA INDUSTRI MAKANAN DAN MINUMAN SKALA KECIL DAN MENENGAH DI KOTA SEMARANG) Puspasari, Elisabeth Lisato; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Industry in Indonesia been growing well from year to year, including growth in the food and beverage industry. More businessman interested and join the food and beverage industry nowadays.  Many ways businessman  do to win the competition  in the industry or also known as competitive advantage. This research’s objectives are to test the influence of entrepreneurial orientation, product innovation, and partnership support against the competitive advantage of food and beverage industry in Semarang city.Taking a sample of 150 respondents  from businessman  in food and beverage industry in Semarang city using simple random sampling technique selecting respondents. The method of data analysis used is multiple regression analysis, where the analysis consist of validity test, reliability test, classical assumption test, multiple linear regression test, t test, and F test.The result of multiple regression analysis shows that product innovation variable (0.363)and partnership   support  (0.152)  variable  have  positive  and  significant   influence  to  competitive advantage,  while entrepreneurial  orientation  (0.087)has  positive but not significant  influence  to competitive advantage.
ANALISIS PENGARUH ORIENTASI KEWIRAUSAHAAN, KOMPETENSI SDM, INOVASI, DAN KAPABILITAS SUMBER DAYA SUPPLIER TERHADAP KEUNGGULAN BERSAING INDUSTRI LOGAM MESIN DAN ELEKTRONIK DI KABUPATEN TEGAL Ramdani, Dwi Kusuma; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Tegal Regency’s Metal Industry is one of the oldest metal industries in Indonesia. This industry began in Dutch colonial era, to meet the demand for equipment & spare part for sugar factory, rail way, shipping and textile factories. Metal Industries in Tegal Regency continues to grow until now, but few years back this industries experience decline, this is due to the difficulty to obtain raw materials and a lot of abroad products that enter Indonesia. This study aims to determine the relationship between entrepreneur orientation, human resource competencies, innovation and supplier resource capabilities to competitive advantage of metal industries in Tegal Regency.Using questionnaire to metal Industry owner in Tegal Regency and regression analysis, these four variables (entrepreneur orientation, human resource competencies, innovation and supplier resource capabilities) were tested whether they had an influence on competitive advantage, and how much influence they had.The results showed that the variables of entrepreneur orientation, human resource competency, innovation, and supplier resource capability affect the competitive advantage of metal industry in Tegal Regency either partially or simultaneously. However, only three have significant affect, namely supplier resource capability, human resource competence and innovation.
ANALISIS PENGARUH CITRA MEREK, PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Bandeng Juwana Elrina) Yuliantiningsih, Arum; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of brand image, product, price, and promotion to purchasing decision study case on consumer of Bandeng Juwana Elrina. This study used four independent  variables  are  brand image,  product,  price,  and  promotion.  purchasing  decision variable as a dependent. Simple random sampling method is used for this research. Sample were collected from 100 respondents who ever had experienced to buy in Bandeng Juwana Elrina. Multiple regression analysis is used for this study. The results showed that brand image, product, price, and promotion have positive and significant effect to purchase decision.
ANALISIS PENGURANGAN KUANTITAS PRODUK CACAT PADA MESIN DECORATIVE TILES DENGAN METODE SIX SIGMA (Studi Kasus Pada PT Aster Decorindo Abadi Tangerang) Muttaqien, Achmad Faizal; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 3, Nomor 3, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The continued development of technology in today's age of globalization makes trade easier. From these circumstances lead to increasingly tight competition in the market.from these competition company makes to required to maintain the product quality to meet customer needs. To fill the ever-increasing needs of consumers, the company must determine the quality factor demanded by consumers beside from price, design or other.PT. Aster Decorindo Abadi is a company which operate in decorative tiles or ceramic design with the different types. In the production activity, the company is always trying to produce a good product and reduce high product defects to by setting a standards with 7% of total production. However, in the reality, defect levels fluctuate and sometimes exceeds the specified tolerance standards.Six Sigma is a quality target with a value is 3.4 DPMO (Defect per Million Oppurtunity) or 3.4 defects per million opportunities of. The existence of the achievement of six sigma is 3.4 DPMO it can be to achieve the reality of quality based on zero defect. Reduction on quantity of disability research using six sigma DMAIC with discussion (Define, Measure, Analyze, Improve, Control). The aim of this study was to determine the achievement of sales targets without knowing the product is defective and flawed because it occurs by using the six sigma method.From the analysis result and research that has been done turns out the number of product defects in PT. Aster Decorindo Abadi in the 3.23 sigma level with DPMO values of 40 348. From that way it can be identified that the product quality was still far from the level of 6 sigma products (conversion). With using of a cause and effect diagram analysis can be known the factor cause of damage or defects to the product in production it comes from humans, machines, raw materials and work environment.
Co-Authors Achmad Faizal Muttaqien, Achmad Faizal Achmada Putra, Achmada Adellya Nurmalasari, Adellya Agustin, Fitrianiz Aries Prasetya, Aries Arum Yuliantiningsih, Arum Cahyadiningrum, Tri Dhany Pramana Sudar, Dhany Pramana Farida Indriani Fitriana Ulfah Idris Idris Ihsan Saputra, Muhammad Rio Lova, Tina Kurnia Mahfudz Mahfudz Oktaviani, Karina Dwi Pinassang, Andree Weinard Prahasti, Seilla Anjani Maya Purdiaswari, Citra Puspasari, Elisabeth Lisato Putri, Intan Tsania Ramdani, Dwi Kusuma Salsabila, Unik Hanifah Saputri, Fanny Setiyo Shelli Rosalia, Shelli Sulistyorini, Oktavia Dyah Sundawa, Afdholul Ihsan Syarifah Labibah Khodijah, Syarifah Labibah Wasistho, Andhika Satya Yurido Fajar Rahmana, Yurido Fajar