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All Journal DEMAnD International Journal of Management Science and Application
Alugoro Mulyowahyudi
Universitas Mercu Buana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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MANAJEMEN PENGANGKUTAN BARANG KIMIA BERBAHAYA: TINJAUAN KESELAMATAN DAN PEMENUHAN REGULASI Syaiful Barkah; Alugoro Mulyowahyudi
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 2 No 1 (2020): June 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v2i1.95

Abstract

This study analyzes the safety management of transporting dangerous chemical goods that are transported from the factory to the customer. By conducting a risk assessment of transportation activities and reviewing company compliance with regulations and laws. This research is descriptive qualitative or observational, the analytical method used in this study is the HIRADC (Hazard Identification Detemining Control Risk Assessment) method. The results of this study provide an overview of the level of safety of transporting hazardous chemicals to carry out risk assessments in shipping goods to customers. Risks that score more than 1 are risks that must be followed up by making an objective program. The level of risk comes from a combination of likelihood (probability) and severity of impact (consequences). The results of this study are expected to be used to control and reduce current risks. Evaluation of company compliance with government regulations and legislation, can be used as a basis for developing compliance plans that were not previously met.
The Influence of Promotion, Price and Brand Image on Impulse Buying with Hedonic Shopping Motivation as Intervening Variable Sandra aulia Kusumawardhani; Alugoro Mulyowahyudi
International Journal of Management Science and Application Vol. 2 No. 1 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i1.122

Abstract

This study aims to determine impulse purchases when shopping on the Shopee platform. The purpose of this research is to analyze the relationship between impulsive buying, with independent promotion variables, price, brand image and hedonic shopping motivation as intervention variables. This study uses a quantitative approach in the form of a survey method. The population in this study consisted of Shoppe users who shopped more than 2 times throughout Indonesia. The sample in this study consisted of 147 Shopee users. Data processing is carried out using the Partial Least Square (PLS) method. The results of this study indicate that price and brand image have a positive and significant effect on hedonic shopping motivation while promotions have a positive and insignificant effect. The influence of brand image and hedonic shopping motivation has a positive and significant effect on impulsive purchases, while promotions and prices have a positive and insignificant effect. The effect of price and brand image has a positive and significant effect on impulsive purchases through hedonic shopping motivation while promotion has a positive and insignificant effect.
Co-Authors Sandra aulia Kusumawardhani Syaiful Barkah