Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal The Journal of Society and Media Formosa Journal of Social Sciences (FJSS)
Mahendra Wijaya
Sebelas Maret University, Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Benefits of WhatsApp as a Communication Media on Small Business Social Networks Neny Lara Amiati Sugiyantoro; Mahendra Wijaya; Supriyadi Supriyadi
The Journal of Society and Media Vol. 6 No. 1 (2022): Understanding Communication on Media and Society Life
Publisher : Department of Social Science, Faculty of Social Science &Law, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v6n1.p1-16

Abstract

The production and marketing processes in small businesses are supported by social networks. These social networks are supported by good communication. During the Covid-19 pandemic, the use of WhatsApp as a social media was a solution to communicating online. This study aims to analyze the benefits of WhatsApp as a communication media on the social network of the Farizka Fashion jeans convection business. This study uses a social network theory. This research used qualitative method with a case study strategy. The research informants were determined based on purposive sampling technique. The research informants consisted of one key informant, ten main informants, and one supporting informant. Primary data were obtained through non-participant observation and in-depth interviews, while secondary data were obtained through documentation. The validity of the research data used triangulation of data sources. Data analysis technique used interactive model. The results of this research are the benefits of WhatsApp as a communication media on the social network of the Farizka Fashion jeans convection business in the production sector, namely WhatsApp group is used to communicate about work and build a social relation
Political Marketing Strategies Through Social Media Tools in Indonesia Dhony Hardiyanto; Mahendra Wijaya; Ign. Agung Satyawan
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i3.5753

Abstract

A precise political marketing strategy is required in order to prevail and ensure the success of political parties or the politicians they support. Political marketing is the practice of organizing activities in a practical, planned, and strategic manner with the goal of ensuring the success of a political party or candidate supported by a political party in achieving its various political goals. Conventional media, including print and electronic media, are typically utilized to conduct political marketing. Given that the current environment suggests a shift in the public's attention from traditional media to social media, it will be interesting to see how political parties and candidates adapt their efforts and strategies to use social media for their political marketing. The objective of this study, which employs a qualitative research technique based on litelatur review, is to examine the evolution and tactics used by political parties to conduct political marketing on social media. The findings of this study show that social media is now a platform with a very high number of users, indicating that the time has come for political parties to put into practice an effective strategy in political marketing through social media in order to be able to win over voters' sympathy and interest in political parties or candidates
Co-Authors Dhony Hardiyanto Ign. Agung Satyawan Neny Lara Amiati Sugiyantoro Supriyadi Supriyadi