Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN Jurnal Ilmu Manajemen Profitability Target : Jurnal Manajemen Bisnis Jurnal Publikasi Manajemen Informatika (JUPUMI)
Irma Mardian
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
THE EFFECT OF DELIVERY SERVICES ON CONSUMER LOYALTY OF ARTHA BIMA MALL IN THE COVID-19 PANDEMIC Sumiati Sumiati; Irma Mardian
Jurnal Ilmu Manajemen Profitability Vol 6, No 1 (2022): FEBRUARI 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v6i1.6956

Abstract

This study aims to determine the effect of delivery services on consumer loyalty at Artha Bima Mall during the Covid-19 pandemic. This type of research is associative using quantitative data from primary data sources. The research instrument used was a questionnaire with a Likert scale. The population in this study are all consumers of Artha Bima Mall who use delivery services, the number is not known with certainty (unknown population) so that the sample in this study was 64 respondents using accidental sampling technique. Data collection techniques used in this study were observation, interviews, questionnaires and literature study. The data analysis technique used in this research is validity test, reliability test, simple linear regression analysis, simple correlation coefficient, determination test and t test. The results showed that there was an influence of delivery services on the loyalty of Artha Bima Mall consumers during the Covid-19 pandemic with a very strong level of influence.
Pengaruh Kualitas Layanan Dalam Membentuk Loyalitas Pelanggan Pada Dealer Yamaha Tugu Mas Bima Irma Mardian; Muhammad Muhammad
Target : Jurnal Manajemen Bisnis Vol 2 No 1 (2020)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.894 KB) | DOI: 10.30812/target.v2i1.738

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas layanan dalam membentuk loyalitas pelanggan pada dealer Yamaha Tugu Mas Bima. Jenis penelitian yang digunakan adalah asosiatif dengan menggunakan pendekatan kuantitatif. Variabel penelitian terdiri dari: kualitas layanan (X), loyalitas pelanggan (Y). Penelitian menggunakan kuiesioner sebagai instrument dan diukur dengan menggunakan skala likert. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 90 responden. Pengujian instrumen dengan menggunakan uji validitas dan uji reliabilitas. Analisis data meliputi analisis regresi sederhana, determinasi, korelasi dan uji t menggunakan SPSS versi 22. Hasil persamaan regresi Y= 7,192 + 0,564X, determinasi sebesar 0,418 (41,8%) yang berarti pengaruh kualitas layanan terhadap loyalitas pelanggan adalah sebesar 41,8% dan nilai R (Koefisien Korelasi) sebesar 0,646 menunjukkan hubungan yang kuat antar variabel. Hasil penelitian menunjukan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Dealer Yamaha Tugu Mas Bima.
Pengaruh experiental marketing terhadap loyalitas Rosnani Diana; Irma Mardian
JURNAL MANAJEMEN Vol 13, No 2 (2021): Juni
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v13i2.9565

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh experiental marketing terhadap loyalitas konsumen kantin yuank Kota Bima.penelitian ini merupakan penelitian asosiatif. Populasi dalam penelitian ini adalah konsumen yang pernah berkunjung di Kantin Yuank yang jumlahnya tidak diketahui (Unknown Population). Jumlah sampel yang digunakan dalam penelitian ini adalah 96 orang responden. Teknik pengumpulan data dalam penelitian ini adalah studi kepustakaan, observasi, wawancara, angket/kuesioner. Hasil penelitian menunjukkan terdapat pengaruh yang signifikan antara variabel experiental marketing(X) terhadap loyalitas konsumen(Y) pada Kantin Yuank.
PENGARUH KUALITAS PELAYAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DI BOLLY DEPT STORE TENTE alif ansyari; Irma Mardian
Jurnal Publikasi Manajemen Informatika Vol 1 No 3 (2022): SEPTEMBER : JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1858.747 KB) | DOI: 10.55606/jupumi.v1i3.468

Abstract

This study aims to determine the quality of service and price on customer loyalty at the Bolly Department Store Tente. The approach used in this research is using an associative approach. The population in the study were people who shopped more than twice with a sample of 96 people. Data collection techniques used are observation, questionnaires, and literature study. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear using regression analysis, correlation coefficients, coefficients of determination, T tests, and F tests by processing the Statistical Product and Service Solution (SPSS) version 23 program. The results showed that Service Quality (X1) has a significant effect on Loyalty. Price (X2) has a significant effect on Loyalty. And Service Quality (X1) and Price (X2) simultaneously (simultaneously) have a significant effect on Loyalty at the Bolly Dept. Store Tente.
Co-Authors alif ansyari Muhammad Muhammad Rosnani Diana Sumiati Sumiati