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All Journal JURNAL MANAJEMEN Jurnal Ilmu Manajemen Profitability Target : Jurnal Manajemen Bisnis Ekopedia: Jurnal Ilmiah Ekonomi MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Irma Mardian
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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THE EFFECT OF DELIVERY SERVICES ON CONSUMER LOYALTY OF ARTHA BIMA MALL IN THE COVID-19 PANDEMIC Sumiati Sumiati; Irma Mardian
Jurnal Ilmu Manajemen Profitability Vol 6, No 1 (2022): FEBRUARI 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v6i1.6956

Abstract

This study aims to determine the effect of delivery services on consumer loyalty at Artha Bima Mall during the Covid-19 pandemic. This type of research is associative using quantitative data from primary data sources. The research instrument used was a questionnaire with a Likert scale. The population in this study are all consumers of Artha Bima Mall who use delivery services, the number is not known with certainty (unknown population) so that the sample in this study was 64 respondents using accidental sampling technique. Data collection techniques used in this study were observation, interviews, questionnaires and literature study. The data analysis technique used in this research is validity test, reliability test, simple linear regression analysis, simple correlation coefficient, determination test and t test. The results showed that there was an influence of delivery services on the loyalty of Artha Bima Mall consumers during the Covid-19 pandemic with a very strong level of influence.
Pengaruh Kualitas Layanan Dalam Membentuk Loyalitas Pelanggan Pada Dealer Yamaha Tugu Mas Bima Irma Mardian; Muhammad Muhammad
Target : Jurnal Manajemen Bisnis Vol 2 No 1 (2020)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.894 KB) | DOI: 10.30812/target.v2i1.738

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas layanan dalam membentuk loyalitas pelanggan pada dealer Yamaha Tugu Mas Bima. Jenis penelitian yang digunakan adalah asosiatif dengan menggunakan pendekatan kuantitatif. Variabel penelitian terdiri dari: kualitas layanan (X), loyalitas pelanggan (Y). Penelitian menggunakan kuiesioner sebagai instrument dan diukur dengan menggunakan skala likert. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 90 responden. Pengujian instrumen dengan menggunakan uji validitas dan uji reliabilitas. Analisis data meliputi analisis regresi sederhana, determinasi, korelasi dan uji t menggunakan SPSS versi 22. Hasil persamaan regresi Y= 7,192 + 0,564X, determinasi sebesar 0,418 (41,8%) yang berarti pengaruh kualitas layanan terhadap loyalitas pelanggan adalah sebesar 41,8% dan nilai R (Koefisien Korelasi) sebesar 0,646 menunjukkan hubungan yang kuat antar variabel. Hasil penelitian menunjukan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Dealer Yamaha Tugu Mas Bima.
Pengaruh experiental marketing terhadap loyalitas Rosnani Diana; Irma Mardian
JURNAL MANAJEMEN Vol 13, No 2 (2021): Juni
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v13i2.9565

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh experiental marketing terhadap loyalitas konsumen kantin yuank Kota Bima.penelitian ini merupakan penelitian asosiatif. Populasi dalam penelitian ini adalah konsumen yang pernah berkunjung di Kantin Yuank yang jumlahnya tidak diketahui (Unknown Population). Jumlah sampel yang digunakan dalam penelitian ini adalah 96 orang responden. Teknik pengumpulan data dalam penelitian ini adalah studi kepustakaan, observasi, wawancara, angket/kuesioner. Hasil penelitian menunjukkan terdapat pengaruh yang signifikan antara variabel experiental marketing(X) terhadap loyalitas konsumen(Y) pada Kantin Yuank.
Pengaruh Program Diskon Terhadap Keputusan Pembelian Konsumen pada Alfamart Cabang Panda Kabupaten Bima Khofifah Indar Parawansyah; Muhajirin Muhajirin; Irma Mardian
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1020

Abstract

This study aims to analyze the influence of discount programs on consumer purchase decisions at Alfamart Panda Branch, Bima Regency. The research method used is quantitative with data collection through questionnaires distributed to Alfamart consumers. The results of the study show that discount programs have a significant influence on consumer purchase decisions. The discounts offered by Alfamart have managed to attract consumers' attention and increase the intensity of purchases. These findings have practical implications for retail managers in designing effective marketing strategies to increase sales.
Pengaruh Hedonic Shopping Motivation Terhadap Keputusan Pembelian Konsumen pada Toko Zam Zam Premium Sri Astuti; Irma Mardian; Juwani Juwani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2c1eke82

Abstract

This study aims to analyze the effect of hedonic shopping motivation on consumer purchasing decisions at Zam-Zam Premium Store in Bima City. The rapid growth of the fashion industry has transformed consumer behavior, where shopping is no longer merely intended to fulfill functional needs but also serves as a source of pleasure, entertainment, and emotional satisfaction. This research employed a quantitative approach using a causal associative research design. The population consisted of all consumers who had made purchases at Zam-Zam Premium Store, while the sample comprised 96 respondents selected through purposive sampling. Data were collected using questionnaires, observations, and literature studies. The data were analyzed using validity and reliability tests, simple linear regression analysis, the t-test, and the coefficient of determination (R²) with the assistance of SPSS software. The results indicate that all research instruments were valid and reliable. The simple linear regression analysis produced the equation Y = 12.237 + 0.575X, indicating that hedonic shopping motivation has a positive effect on purchasing decisions. The t-test showed a calculated t-value of 9.305 with a significance value of 0.000 (< 0.05), confirming that the research hypothesis was accepted. Furthermore, the coefficient of determination (R²) was 0.482, indicating that hedonic shopping motivation explained 48.2% of the variation in consumer purchasing decisions, while the remaining 51.8% was influenced by other factors not examined in this study. Therefore, it can be concluded that hedonic shopping motivation has a positive and significant effect on consumer purchasing decisions at Zam-Zam Premium Store.  
Influencer Marketing dan Customer Review Terhadap Keputusan Pembelian Konsumen pada Pengguna Shopee Ardiansyah Putra; Muhajirin Muhajirin; Irma Mardian
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/t9sf5n21

Abstract

This study aims to analyze the effect of influencer marketing and customer reviews on consumer purchasing decisions among Shopee users in Bima City, both partially and simultaneously. This study employed a quantitative approach with an associative research design. The population consisted of Shopee users in Bima City who had made purchases through the Shopee platform. The sample comprised 50 respondents selected using purposive sampling based on the criteria of residing in Bima City, having made purchases through Shopee, and being at least 20 years old. Data were collected through a questionnaire using a five-point Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results show that influencer marketing has a positive and significant effect on purchasing decisions, with a t-value of 2.495 and a significance value of 0.016. Meanwhile, customer reviews do not have a significant partial effect on purchasing decisions, with a t-value of 1.488 and a significance value of 0.143. Simultaneously, influencer marketing and customer reviews have a significant effect on purchasing decisions, with an F-value of 7.751 and a significance value of 0.001. The coefficient of determination (R²) of 0.333 indicates that influencer marketing and customer reviews explain 33.3% of the variation in purchasing decisions, while the remaining 66.7% is explained by other factors outside the research model. Therefore, influencer marketing has a stronger partial role in explaining purchasing decisions among Shopee users than customer reviews.
Co-Authors alif ansyari Ardiansyah Putra Juwani Juwani Khofifah Indar Parawansyah Muhajirin, Muhajirin Muhammad Muhammad Rosnani Diana Sri Astuti Sumiati Sumiati