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All Journal Jurnal Penelitian Pers dan Komunikasi Pembangunan
Ratih Frayunita Sari
Badan Narkotika Nasional RI Jakarta dan Universitas Gadjah Mada
Computer Science & IT Languange, Linguistic, Communication & Media

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Pendekatan Customer Relationship Management (CRM) Big Hit Entertainment pada Global Fandom Ratih Frayunita Sari
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 24 No 2 (2020): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46426/jp2kp.v24i2.140

Abstract

Market research is important in business, furthermore, market research is considered a way of creating effective strategies and as a basis for consideration in marketing decision making. One of the goals in market research is always oriented towards creating relationships between corporate with customers or known as Customer Relationship Management (CRM). The CRM approach combines the policies, processes, and strategies that the company uses to interact with customers and also to track customer information. Related business, South Korea has become an influential country in the world because of the K-pop music business. Big Hit Entertainment which is the smallest agency in Korea has spawned the most phenomenal idol group idols are BTS to penetrate the international market especially the United States. Big Hit Entertainment is always consistent with various market research approaches CRM in particular. This paper will discuss how Big Hit Entertainment performs various Customer Relationship Management (CRM) strategies in increasing ARMY loyalty as a BTS fan and elaborating communication global marketing. The author will explain the conceptual approach related to CRM and its relationship to market research. Furthermore, the discussion will be classified in several sub-discussion. First, it will describe BTS as a product of Big Hit Entertainment's business. Second, discuss the market research approach of Big Hit Entertainment. Third, customer research through Membership Survey of BTS. Fourth, form of Big Hit Entertainment CRM approach. Fifth offers CRM development in Big Hit market review in the future.
Strategi Webinar Dalam Edukasi Penyuluhan Tentang Kebijakan Insentif Perpajakan Di Masa Pandemi Covid-19 Terhadap Partisipasi Wajib Pajak Ratih Frayunita Sari
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 25 No 1 (2021): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46426/jp2kp.v25i1.149

Abstract

The COVID-19 pandemic has had a major domino effect on industrial economies. Various policies and strategies are carried out by the government, one of the concrete steps is by issuing incentive and relaxation policies in the field of taxation for taxpayers. The Directorate General of Taxation (DGT) has the task of providing information dissemination on taxation and the current condition of COVID-19 has brought transformation to a webinar. This strategy is carried out to keep providing information and education on tax relief. This study aims to identify the extent of the influence of the webinar strategy on taxpayer participation. The sample technique in this study was purposive sampling and obtained 307 respondents who participated in the DJP webinar. This research uses a Computer Mediated Communication (CMC) theoretical approach to see the communication process of participants and speakers in a communication technology-based webinar. From the research results, it was found that there was a significant influence in the use of webinars. This is shown from the aspect of system quality, quality of information, service quality from webinars through the Zoom Meeting application, thereby increasing taxpayer participation
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