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Hartiwi Agustina
STIE Palangka Raya
Humanities Social Sciences

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ANALISIS STRATEGI DIFERENSIASI PRODUK TERHADAP KEPUASAN KONSUMEN Hartiwi Agustina
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 3, No 1 (2017): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.35 KB) | DOI: 10.31602/alsh.v3i1.817

Abstract

This research aims to know the differential strategy consisting of product function-based differential strategy, form of product-based differential strategy and subjective attribute-baseddifferential strategy that can give effects on the customer satisfaction by using a product.Population in this research was all customers of Samsung mobile phone. Sample determination was by accidental sampling while determination on number of sample used a formula by Suprantoand it was obtained number of sample by 100 people. Variables in this research consist of product function-based differential strategy, form of product-based differential strategy and subjective attribute-based differential strategy as independent variables and customer satisfaction as the dependent variable.Data collection method used questionnaire. Data analysis used multiple regression analysis.Results of the research show that the Nokia product function-based differential strategy has been good (75,90%), the form of product-based differential strategy has been good (73,47%), attribute subjective-based differential strategy has been good (75,90%) and the customer satisfaction has be in satisfied category (74,65%).Results of the analysis were obtained the regression equation by:Yˆ=8,804+0,370X1 +0,424X2+0,172X3. Meaningful test of regression coefficient with t test was obtained tcountfor variable of product function-based differential strategy by 4,422 with significance by 0,000,tcountfor variable of form of product-based differential strategy by 4,926with significance by 0,000,and tcount for variable of subjective attribute-based differential strategy by 2,122with significance by 0,036.Because the significance values of the three variable were less than 0,05so that it can be concluded that the product function-based differential strategy, form of product-based differential strategy and subjective attribute-based differential strategy influence partially on the customer satisfaction. This, it can be concluded that simultaneously, the product function-based differential strategy, form of product-based differential strategy and subjective attribute-based differential strategy partially influence on the customer satisfaction namely by 66,5%.Keywords: product differentiation, customer satisfaction
PERANAN ISTRI PETANI DALAM MENINGKATKAN KESEJAHTERAAN RUMAH TANGGA Hartiwi Agustina
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 2, No 3 (2016): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.264 KB) | DOI: 10.31602/alsh.v2i3.558

Abstract

The farmer-wives have a vital role in coping and resolving their families’ poverty. The role itself is still cannot be separated with the stereotypical concept of an ideal woman figure among Indonesian society which later determines the farm work they are allowed to engage with. This study was set in two objectives, namely (1) to find and investigate the kind of role the farmer-wives engage on domestic sector in the effort of increasing their domestic welfare and (2) to find and investigate the farmer-wives’ role in public sector to increase their domestic welfare. Thereof, the descriptive research method was implemented in this study to give a broad description and explanation according to the data and information collected about the role of farmer-wives in increasing the domestic welfare of their families. The results of this study showed that (1) in accordance to the 12 correspondents, either direct or indirectly the farmer-wives have a vital role in increasing the domestic welfare of their families, (2) the role of housewives in the domestic life is relatively dominant according to the general tasks they work on, (3) farmer-wives directly and indirectly contribute in the farm work for they are active workers with particular tasks in the farm along with the side-job they are put on proposed by their spouses, and (4) farmer-wives in general have a side job as an effort to enhance the domestic welfare of their families.
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