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All Journal AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Jurnal Bisnis dan Pembangunan Journal of Development Administrations Thinking Understand: Public and Business Administration (DATU)
Nurul Hasanah
Sekolah Tinggi Ilmu Administrasi Amuntai
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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PERSEPSI KONSUMEN TERHADAP PRODUK PRIVATE LABEL INDOMARET ( STUDI PADA INDOMARET BANJARMASIN KELURAHAN BENUA ANYAR) Nurul Hasanah
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 3, No 2 (2017): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.716 KB) | DOI: 10.31602/alsh.v3i2.1202

Abstract

The results of this study Consumers prefer private label products because consumers believe that prices are relatively cheap and have good quality. seen from the interview table that the price of private label products is cheaper. Apart from the price, the quality of private label products in Indomaret Banjarmasin is the same quality as the national brand product. In the packaging of private label products slightly less attractive than the national brand products, while for the value of the function for private label products can be an alternative choice to substitute the national brand products. From the Rating Scale rating Private label products are located at "good enough" intervals with a value of 900. Keywords: Perception, Private Label and National Brand
STRATEGY FOR IMPLEMENTING EXCELLENT SERVICE IN S LAUNDRY BUSINESSES IN THE NORTHERN HULU SUNGAI REGENCY Nurul Hasanah; Maulida Putri
Journal of Development Administrations Thinking Understand: Public and Business Administration (DATU) Vol. 2 No. 1 (2025): Journal of Development Administrations Thinking Understand: Public and Business
Publisher : PPPM STIA Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36658/datu.v2.i1.1310

Abstract

In this study discusses the application of excellent service strategies in the S Laundry business in Hulu Sungai Utara Regency. This research is based on the increasing competition in various businesses, especially Laundry services. Businesses engaged in services make the services provided to consumers as a measure of the success of the services provided in order to realize satisfAction to customer trust. The method used in this research is descriptive qualitative, which is an approach that aims to describe social phenomena that occur in depth. Data collection is done by in-depth interviews with customers, observation and documentation. Using purposive sampling technique in determining informant sample criteria. The results showed that employee friendliness and politeness were shown when serving customers, effective communication skills when serving customers, Attention shown to meeting customer needs, no mistakes in order processing, timely completion of orders and the Appearance of clean, neat and fragrant Laundry results. It can be concluded from the results of this study that the implementation of excellent service strategies at S Laundry is good, customers are satisfied with the services and results shown so that they benefit from customer trust and loyalty.
Influence of Service Quality Towards Customer Satisfaction Level Study At PT. Murakata Lestari Air Minum (Perseroda) Barabai District, Hulu Sungai Tengah Regency Nurul Hasanah; Ary Yudianto; Haris Fadillah; Muhammad Egi Turahman
JURNAL BISNIS DAN PEMBANGUNAN Vol. 15 No. 1 (2026): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1515i1.128

Abstract

This research analyzes the influence of service quality on customer satisfaction at PT. Air Minum Murakata Lestari (PERSERODA) in Barabai District, Hulu Sungai Tengah Regency. The availability of quality clean water is crucial, and service quality determines the company's reputation and customer satisfaction. The study aims to identify and analyze the impact of service quality on customer satisfaction. Employing a quantitative approach with a survey method, this research involved 20 customer respondents. Data were analyzed using simple linear regression, validity, reliability, normality tests, F-test, t-test, and determination (R2). The results indicate that service quality significantly and positively influences customer satisfaction, with a regression test significance value of 0.003 < 0.05,  64.279 >  3.55, and  7.069 >  1.724). Thus, the alternative hypothesis Ha is accepted, and the null hypothesis Ho is rejected. Service quality explains 41% of the variation in customer satisfaction. This study emphasizes the importance of service quality in shaping customer satisfaction for clean water providers, offering strategic input for service improvement tailored to customer needs
Co-Authors Ary Yudianto Haris Fadillah Maulida Putri Muhammad Egi Turahman