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All Journal Indonesian Journal of Economics and Management
Susi Susanti
Program Studi Perbankan Syariah, Universitas Ma’soem
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Fitur, Kualitas Produk dan Bagi Hasil terhadap Loyalitas Nasabah Tabungan Mudharabah di Bank Syariah Mandiri Kantor Cabang Pembantu Rancaekek Nur'aeni Nur'aeni; Susi Susanti; Mimin Mintarsih
Indonesian Journal of Economics and Management Vol 2 No 1 (2021): Indonesian Journal of Economics and Management (November 2021)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.521 KB) | DOI: 10.35313/ijem.v2i1.3586

Abstract

Currently, Islamic banks are required to continue to make improvements in order to increase customer satisfaction and ultimately make them loyal to the products offered. Especially the Mudaraba savings which are the prima donna products of Islamic banking. This study seeks to find the effect of features, product quality, and profit-sharing on the loyalty of Mudaraba savings customers. This research was conducted on customers at Bank Syariah Mandiri Branch Office Rancaekek with the number of respondents as many as 82 people. Data analysis using multiple linear regressions. The results of the study reveal that features, product quality, and profit-sharing have a significant effect on customer loyalty in Mudaraba savings.
Pengaruh Fitur, Kualitas Produk dan Bagi Hasil terhadap Loyalitas Nasabah Tabungan Mudharabah di Bank Syariah Mandiri Kantor Cabang Pembantu Rancaekek Nur'aeni Nur'aeni; Susi Susanti; Mimin Mintarsih
Indonesian Journal of Economics and Management Vol 2 No 1 (2021): Indonesian Journal of Economics and Management (November 2021)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v2i1.3586

Abstract

Currently, Islamic banks are required to continue to make improvements in order to increase customer satisfaction and ultimately make them loyal to the products offered. Especially the Mudaraba savings which are the prima donna products of Islamic banking. This study seeks to find the effect of features, product quality, and profit-sharing on the loyalty of Mudaraba savings customers. This research was conducted on customers at Bank Syariah Mandiri Branch Office Rancaekek with the number of respondents as many as 82 people. Data analysis using multiple linear regressions. The results of the study reveal that features, product quality, and profit-sharing have a significant effect on customer loyalty in Mudaraba savings.
Co-Authors Mimin Mintarsih Nur'aeni Nur'aeni