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All Journal Jurnal Multidisiplin Madani (MUDIMA)
Ayu Muksin Ratna Wati
Universitas Kahuripan Kediri
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Kualitas Pelayanan Darah Terhadap Kepuasaan Konsumen di UTD PMI Kab.Kediri Ayu Muksin Ratna Wati; Yesy Kusumawati
Jurnal Multidisiplin Madani Vol. 2 No. 1 (2022): January 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

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Abstract

The purpose of this study was to identify the effect of blood service quality variables consisting of Responsiveness (Responsiveness) (X1), Assurance (Assurance) (X2), Tangible (Physical Evidence) (X3), Empathy (empathy) ( X4), and Reality (Reliability) (X5) have an influence on Consumer Satisfaction (Variable Y) at UTD PMI Kab. Kediri. This study uses a quantitative approach with data collection methods in the form of a questionnaire with a sample of 70 respondents who came to UTD PMI Kab. Kediri. The results showed that of the 5 blood service quality variables, there was 1 variable that had no effect on customer satisfaction (Y), namely the Tangible (Physical Evidence) variable (X3) and the variable that had the most influence on customer satisfaction (Y) was the Empathy variable (empathy) (X4 ).
Co-Authors Yesy Kusumawati