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All Journal Jurnal Multidisiplin Madani (MUDIMA) Taawun: Jurnal Pengabdian kepada Masyarakat
Ayu Nurkhayati
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Pengetahuan Ibu dalam Mempengaruhi Motivasi Pemberian ASI Eksklusif di Kelurahan Talang, Kecamatan Bayat, Kabupaten Klaten Ayu Nurkhayati
Jurnal Multidisiplin Madani Vol. 2 No. 2 (2022): February 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.427 KB)

Abstract

The study aims to determine the relationship between mother's knowledge about Exclusive Breastfeeding with Exclusive Breastfeeding motivation. The study uses quantitative method with the proposed hypothesis that there is a positive relationship between mother's knowledge about Exclusive Breastfeeding with Exclusive Breastfeeding motivation. The subjects in this study are mothers who have toddlers (babies under five years old) in Talang Village, Bayat District, Klaten Regency, totaling 58 subjects. The method of collection data uses a mother's knowledge scale about Exclusive Breastfeeding with motivation scale for Exclusive Breastfeeding. The writer uses the Kendall's Tau correlation technique to analyze the data. Based on the results of Kendall's Tau analysis, the correlation coefficient (r) is 0.868; p = 0.000 (p < 0.01) means that there is a very significant positive relationship between mother's knowledge about Exclusive Breastfeeding with Exclusive Breastfeeding motivation. The effective contribution between the variables of mother's knowledge about Exclusive Breastfeeding with Exclusive Breastfeeding motivation is 83.8%. Based on the results of the analysis, it is known that the variable mother's knowledge about Exclusive Breastfeeding has an empirical mean (RE) of 13.10 and a hypothetical mean (RH) of 8, which means that mother's knowledge about Exclusive Breastfeeding is moderate. The variable of Exclusive Breastfeeding motivation is known to be an empirical mean (RE) of 55.70 and a hypothetical mean (RH) of 45, which means that Exclusive Breastfeeding motivation to the subject is classified as moderate. The conclusion obtained from the study is that there is a very significant positive relationship between mother's knowledge about Exclusive Breastfeeding with Exclusive Breastfeeding motivation.
Peningkatan Kompetensi Pemasaran Produk Melalui Pelatihan Digital Marketing Bagi Pelaku UMKM Ardiyansyah Ardiyansyah; Fahrizal Fahrizal; Ayu Nurkhayati
TAAWUN Vol. 3 No. 02 (2023): TA'AWUN AUGUST 2023
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v3i02.499

Abstract

The purpose of this community engagement activity is to provide additional knowledge and skills for business practitioners in the form of Digital Marketing Training, with the aim of boosting product sales for Micro, Small, and Medium Enterprises (MSMEs) in Pamucak Village, Cermin Nan Gedang District, Sarolangun Regency. The implementation method of this engagement activity comprises several stages. First; the preparation and Field Survey Phase, The activity commences with the preparation and field survey phase. During this stage, the team engages in direct discussions with the village authorities and community leaders of Pamuncak Village to identify the needs, opportunities, and challenges faced by MSME business practitioners in the village. Second; the socialization and Training Phase, The team proceeds with the socialization and training phase. The training content is centered around digital marketing strategies. Through this socialization and training, participants are equipped with the necessary knowledge and skills to understand and implement digital marketing strategies. The results of this engagement indicate that participants' knowledge prior to the engagement, for the most part, fell within the category of having a limited understanding of digital marketing. However, following the implementation of the engagement in the form of digital marketing training, a significant improvement has been observed in participants' understanding and knowledge of digital marketing skills. As a result, MSME practitioners can optimize digital marketing as a means to enhance their product sales. Furthermore, it is hoped that MSME practitioners can better confront the challenges of digitalization and utilize online-based marketing opportunities more effectively.
Co-Authors Ardiyansyah Ardiyansyah Fahrizal Fahrizal