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All Journal Jurnal Multidisiplin Madani (MUDIMA)
Neddy Faturrahman
Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Manajemen Strategi Pemasaran dan Sumber Daya Manusia PT.Garuda Indonesia Branch Office Solo Dalam Menghadapi Pandemic Covid-19 di Bandar Udara Adi Soemarmo Solo Neddy Faturrahman
Jurnal Multidisiplin Madani Vol. 2 No. 4 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.541 KB) | DOI: 10.55927/mudima.v2i4.275

Abstract

The purpose of this study was to determine the management of marketing strategies and human resources at PT. Garuda Indonesia Branch Office Solo so as not to experience losses during the Covid-19 Pandemic. Qualitative method with primary and secondary data. The results of the research on marketing strategies and human resources are implementing a marketing strategy in collaboration with agents, hospital laboratories and conducting special prices. The human resource strategy develops human resources in special lessons related to marketing, operational activities in the face of a pandemic & RULS (Recurrent Uplifting Learning Service) with the performance of maintaining good relations with partners and evaluating the progress of marketing and flight operations. Establish HR in 2021 which establishes units for marketing, finance and operational divisions by reducing human resources that are less professional, reducing human resources that are less interested/competent.
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