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All Journal Jurnal Informatika Ekonomi Bisnis Jurnal Multidisiplin Madani (MUDIMA)
Nur Kemalasari
Universitas Islam Negeri Imam Bonjol Padang
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Inovasi Pariwisata Indonesia Untuk Bertahan Pada Masa Pandemi Covid 19 Andre Wiratha; Nur Kemalasari
Jurnal Multidisiplin Madani Vol. 2 No. 5 (2022): May, 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i5.378

Abstract

The COVID-19 pandemic has changed various aspects of life, including the economic sector such as tourism. At the same time, an innovation strategy is needed so that tourism can survive in the midst of the Covid-19 pandemic. This study aims to introduce applicable strategies that are the key to the revival of tourism in Indonesia. This study uses a descriptive qualitative approach, using a literature study. The results of this study explain how the tourism sector, such as: 1. The travel agency uses one of its strategies in dealing with the pandemic, namely the Virtual Experience where this strategy is an expert trying to teach the audience how to make or do something, make coffee, and learn make-up for example; 2. Tourist Attractions also use the Virtual Music Concert strategy for music lovers who still want to hear their idols sing live during the pandemic even though they are not in the same location as their idols; 3. MICE (Meeting, Incentive, Convention, Exhibition) even implements the Online Exhibition Matters strategy where art lovers can still enjoy indigenous artworks online; 4. Hospitality implements one strategy, namely Work From Hotel specifically for workers who must continue to complete work during the pandemic and hotels provide a comfortable place for workers with complete facilities; 5. Tourism transportation is a public space that can become the center of the spread of the pandemic, therefore each tourist transportation must implement a strategy such as the Chse Protocol In Public Transportation, where transportation must serve passengers who want to travel by paying attention to health protocols (obligation to wash hands, wear masks and maintain distance), in addition, hand sanitizers are placed at each point, checking body temperature, filling e-HAC and many other protocols. and 6. The restaurant also implements the Dine-In Loyalist, Experience Seeker strategy where each restaurant customer is separated by a transparent barrier so that they can still enjoy food but also communicate.
Sistem Pengendalian Manajemen dalam Upaya Meningkatkan Kinerja Perusahaan dengan Metode Balance Scorecard Andre Wiratha; Nur Kemalasari; M. Zaky Mubarak Lubis
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.560

Abstract

The purpose of this study is to find out how important the Management Controlling System is in improving company performance using the Balanced Scorecard for MSMEs in Batusangkar City, West Sumatera. The type of research used is qualitative research. The data source used in this study is primary data obtained from the result of structured interviews with MSMEs actors in the service sector, namely Budi Motor Service. The result of this study indicate that the implementation of the Management Controlling System with the Balance Scorecard methodhas improved the company’s performance, Budi Motor Service is more planned in several ways, including: First, in the company’s financial perspective where bookkeeping is more structured an uses accounting principles, Second, the customer perspective where the company tries to establish relationships with customers by utilizing advance in information technology, such as social media. Third, learning and growth perspective using technology to help work processes. And Fourth, internal business process perspective, where the company development by creating business units that support the company’s main business Budi Motor Service.
Co-Authors Andre Wiratha M. Zaky Mubarak Lubis