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All Journal International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Global Research on Tourism Development and Advancement (GARUDA) Jurnal Bangun Abdimas JMBD Sadar Wisata: Jurnal Pariwisata

Then, Julita

Universitas Pelita Harapan

Author-ID : 3555217

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Articles

The Effect of E-WOM on Instagram on Visiting Interest and Impact on Visiting Decision to the Culinary Tourism Area of Pasar Lama, Tangerang Julita Then; Holly Felisa
International Journal of Social and Management Studies Vol. 2 No. 6 (2021): December 2021
Publisher : IJOSMAS

One of the tourism potentials in Tangerang City which is quite famous for the Pasar Lama Culinary Area. This area is one of the tourist destinations visited by many people for culinary tourism purposes, shopping and others. Electronic Word of Mouth (E-WOM) is the development of Word-of-Mouth communication in utilizing the internet which is believed to be able to influence the interests and decisions of visiting other people. Instagram, as an internet social media that can make it easier for businesspeople to provide information, then for the public it can also make it easier to share information with potential visitors, including sharing their culinary tourism experiences. The research method used in this research is explanatory research with a quantitative approach. With purposive sampling technique, the number of samples in this study were 120 samples collected online and with instrument testing and data processing in this study resulted that there was a significant influence on Electronic Word of Mouth on visiting interest and visiting decisions on Tourist Area Visitors. Culinary Pasar Lama, Tangerang partially or simultaneously. This research is expected to provide benefits for tourism businesses in the use of Instagram social media with electronic Word of Mouth in sharing information with potential visitors to be able to attract interest and decision to visit.

EDUKASI PEMASARAN PRODUK: PENGEMASAN DAN PROMOSI BAGI KOMUNITAS RUMAH PINTAR BSD Lice Sari; Julita Then; Febryola Indra; Wulanmeiaya Wowor; Demson R.H. Goeltom; Soeseno Bong; Anugerah Agungputranto
Journal of Community Service and Engagement Vol. 1 No. 01 (2021): August 2021
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v1i01.7

UMKM (Usaha Mikro Kecil dan Menengah) saat ini menjadi salah satu upaya bagi masyarakat dalam bertahan hidup bahkan saat pandemi Covid-19 melanda, UMKM cukup meningkat keberlangsungannya. Namun, pelaku UMKM perlu juga berpikir keras dalam menghadapi hantaman pandemi, yakni perlu bergegas memanfaatkan segala macam teknologi dan inovasi produk. Kegiatan Pengabdian kepada Masyarakat atau disingkat PkM ini akan membawa materi seputar cara berpikir kreatif bagi pelaku UMKM untuk dapat bertahan di masa pandemi ini. Materi akan disampaikan dalam bentuk webinar dan workshop dengan tema yakni “Edukasi Pemasaran Produk: Pengemasan dan Promosi Bagi Komunitas Rumah Pintar BSD”. Tema yang diangkat diharapkan dapat berfokus pada bagaimana cara pelaku usaha mikro, kecil, dan menengah dalam memasarkan produknya dengan memikirkan aspek 8P Marketing Mix, serta dalam menggunakan aplikasi Canva sebagai media pendukung untuk mempromosikan produk yang hendak dipasarkan. Melalui workshop aplikasi Canva yang dipaparkan diharapkan dapat membantu dalam merancang kemasan dari produk-produk khususnya produk kuliner yang akan dijual oleh Komunitas Rumah Pintar BSD. Komunitas Rumah PIntar BSD sendiri adalah komunitas yang dibangun oleh Sinar Mas Land yang memfasilitasi kegiatan warga BSD City dan sekitarnya dalam beberapa sentra yakni Sentra Komputer, Sentra Bermain, Sentra Kriya, Sentra Buku, Sentra Anggrek, dan Sentra Audio Visual Panggung. Melalui PkM ini, peserta PkM yakni Komunitas Pintar BSD diharapkan dapat memahami mengenai pentingnya berpikir kreatif dalam menghadapi permasalan dan bagaimana memprediksi permasalan yang ada dalam usaha khususnya dalam pengemasan dan promoso produk-produk yang mereka jual.

Motivation and Interest in Traveling of Young Traveler During Revenge Tourism Then, Julita; Yulius, Kevin Gustian
Stupa Vol 4 No 2 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.2.110-121

Revenge tourism is a travel trip that is meant to take revenge after the end of the pandemic period and is carried out for those who have previously canceled their tour due to the pandemic. Young travelers are one of the fastest growing and most dynamic markets of the tourism sector in this study, their motivation and interest in traveling are influenced by several factors. The study uses a descriptive quantitative approach with the aim of looking at the motivations of young travelers in traveling after the pandemic ends. With the purposive sampling method, it was found that the motivations that influence young travelers' interest in traveling during revenge tourism are escape motivation, relaxation, strengthening family bonds, self-fulfillment, romance, wish fulfillment, financial security, and leisure time. While the motivation that has no effect is the motivation to play, prestige, social interaction, and educational opportunity.

Optimalisasi dan Peningkatan Penggunaan Media Sosial Instagram sebagai Media Promosi Jum’s Coffee Then, Julita; Brian, Reagan; Theodora M., Stephanie
Jurnal Bangun Abdimas Vol 1 No 2: November 2022
Publisher : PT. Bangun Harapan Bangsa

Pandemi COVID-19 berdampak bagi banyak UMKM (Usaha Mikro, Kecil dan Menengah) di sektor pariwisata, salah satunya merupakan UMKM Jum’s Coffee yang merupakan usaha di bidang kopi yang menghasilkan kopi asli dari petani kopi yang ada di Lampung. Dalam mengupayakan peningkatan usaha dilakukanlah pengabdian kepada masyarakat oleh Fakultas Pariwisata, Universitas Pelita Harapan untuk memecahkan masalah pemasaran dan promosi Jum’s Coffee untuk dapat mengembangkan kemampuan dan meningkatkan keahlian di bidang pemasaran dalam melakukan penjualan produknya di pasaran. Pemilihan media sosial Instagram digunakan sebagai alat promosi produk bagi Jum’s Coffee yang merupakan salah satu media sosial dengan jumlah penggunanya sangat besar di Indonesia. Kegiatan pelatihan berupa workshop yang dilakukan secara daring melalui aplikasi Zoom untuk dapat memenuhi kebutuhan dari mitra PkM. Evaluasi kegiatan PkM dilakukan dengan menggunakan kuesioner dimana hasil dari pengabdian kepada masyarakat ini menyatakan, bahwa social media marketing sangat penting bagi pemasaran dan promosi produk Jum’s Coffee berdasarkan dari hasil post-test dan feedback yang diberikan oleh mitra Jum’s Coffee.

Pengaruh Kualitas Produk Dan Suasana Restoran Terhadap Loyalitas Konsumen Pada Kafe Dan Restoran Local Pantry Di Kota Pekanbaru Then, Julita; Jocelyn Dharma Karya; Sylvi Angelia
Jurnal Manajemen & Bisnis Digital Vol. 2 No. 1 (2023): Jurnal Manajemen dan Bisnis Digital
Publisher : Prodi Manajemen dan Bisnis Digital Universitas Binawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54771/jmbd.v2i1.992

Abstrak: Penelitian ini bertujuan untuk menguji pengaruh kualitas produk dan suasana restoran terhadap loyalitas konsumen di Local Pantry, yang merupakan sebuah kafe dan restoran di Kota Pekanbaru yang telah berdiri lama dan mampu bertahan selama pandemi. Melalui pengumpulan data dengan teknik wawancara, observasi dan kuesioner, penelitian ini menggunakan pendekatan kuantitatif dan teknik analisis regresi liner berganda untuk menguji hipotesis yang diajukan. Sejumlah 125 pengunjung sebagai sampel penelitian, hasilnya menunjukkan bahwa kualitas produk dan suasana restoran memiliki pengaruh positif yang signifikan terhadap loyalitas konsumen di Local Pantry. Variabel penelitian kualitas produk dan suasana restoran berpengaruh secara parsial dan simultan terhadap loyalitas konsumen. Hal ini mengindikasikan bahwa kafe dan restoran Local Pantry dapat menarik lebih banyak kunjungan dengan meningkatkan kualitas produk dan menciptakan suasana yang menarik bagi konsumen. Kata kunci: Kualitas Produk, Suasana Restoran, Loyalitas Konsumen Abstract: This study aims to examine the effect of product quality and restaurant atmosphere on consumer loyalty at Local Pantry, which is a cafe and restaurant in Pekanbaru City that has been around for a long time and has been able to survive during the pandemic. By collecting data using interview, observation and questionnaire techniques, this study used a quantitative approach and multiple linear regression analysis techniques to test the proposed hypotheses. A total of 125 visitors as a research sample, the results show that product quality and restaurant atmosphere have a significant positive influence on customer loyalty at the Local Pantry. The research variables of product quality and restaurant atmosphere have a partial and simulataneous effect on consumer loyalty. This indicates that Local Pantry cafes and restaurants can attract more visits by enhancing product quality and creating an appealing atmosphere for consumers. Key words: Product Quality, Restaurant Atmoshphere, Consumer Loyalty

The Influence Of Food Quality, Ambiance Condition, And Service Quality On Customer Satisfaction At 5 Star Restaurant And Bar Johannes Kurniawan; Julita Then; Dicken Sterling Wang; Steven Anthony Wibowo
Sadar Wisata: Jurnal Pariwisata Vol. 7 No. 1 (2024): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v7i1.1459

This research focuses on analysing the influence of food quality, ambiance conditions, and service quality on customer satisfaction at the fine dining restaurant Alto Restaurant and Bar. The development of the culinary tourism business world which has grown in recent years has made competition increasingly competitive, where customer satisfaction has become an important strategy. This research uses associative quantitative research with the selected unit of analysis being the customers of Alto Restaurant and Bar. The type of sampling used is non-probability sampling with a convenience sampling method. Data collection was carried out by distributing questionnaires via Google form and measuring a 5-point Likert Scale. This research had a total of 112 respondents and the data obtained was analysed using the Structural Equation Modelling method with the SmartPLS 3.0 application. The study's findings underscore the critical importance of prioritizing and continually enhancing service quality in the hospitality industry, while emphasizing the need for businesses to periodically reassess and improve food quality and atmospheric conditions to maintain a well-rounded customer experience.

Co-Authors Anugerah Agungputranto Brian, Reagan Demson R.H. Goeltom Dicken Sterling Wang Holly Felisa Indra, Febryola Jocelyn Dharma Karya Johannes Kurniawan Lice Sari Soeseno Bong Steven Anthony Wibowo Sylvi Angelia Theodora M., Stephanie Wowor, Wulan Meiaya Yulius, Kevin Gustian

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