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Pengaruh Kualitas Layanan sebagai Upaya Peningkatan Loyalitas Pelanggan pada UMKM Sektor Kuliner di Kabupaten Kediri Djunaedi Djunaedi; Yayuk Sulistyowati; Guntoro Sastro; Azwien Nizamiar; Bayun Priautama
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 2 No. 1 (2021)
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v2i1.1751

Abstract

Berkembangnya UMKM pada sektor kuliner di Kabupaten Kediri, membuat para pelaku di bidang UMKM kuliner saling bersaing untuk mendapatkan pelanggan, sekaligus memikirkan cara untuk menngkatkan loyalitas pelanggan. Penelitian ini memiliki tujuan untuk mengkaji lebih dalam apakah adanya pengaruh kualitas layanan UMKM sektor kuliner terhadap peningkatan loyalitas pelanggan. Kualitas layanan UMKM yang masuk sebagai aspek penelitian ini adalah aspek tangibles, realibility, responsiveness, assurance dan emphaty. Kelima aspek kualitas layanan ini akan diteliti pengaruhnya terhadap peningkatan loyalitas pelanggan, baik secara parsial maupun secara simultan. Penelitian mengambil sampel dari 400 responden pelanggan UMKM, yang setidaknya pernah ke lokasi UMKM sektor kuliner di Kabupaten Kediri, setidaknya satu kali. Selanjutnya, data dari responden diolah menggunakan metode regresi linear berganda. Hasilnya, secara parsial diketahui aspek tangibles, reliability, assurance, dan emphaty memiliki pengaruh terhadap loyalitas pelanggan. Sedangkan aspek responsiveness tidak memiliki pengaruh terhadap loyalitas pelanggan. Sedangkan secara simultan, kelima aspek kualitas layanan UMKM meemiliki pengaruh terhadap peningkatan loyalitas pelanggan dengan nilai 229,293. Keberhasilan loyalitas dalam meninjau aspek kualitas layanan sebesar 74,1% yang masuk dalam kategori korelasi kuat.
Management of Village Fund Allocation to Improve The Welfare of The People of Torongrejo Village Maria Stefania Sato; Poppy Indrihastuti; Yayuk Sulistyowati
International Journal of Management and Business Vol. 2 No. 3 (2025): July
Publisher : International Research & Development for Human Beings (IRDH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64515/ijmb.v2i3.127

Abstract

This study aims to analyze the management of village fund allocation (ADD) to improve the community's welfare in Torongrejo Village. Using a qualitative method approach, this research deeply explores village fund utilization's planning, implementation, and evaluation process. The study identifies village government strategies to optimize village fund allocation for economic empowerment, infrastructure development, and improving community living standards. Data was collected through in-depth interviews, field observations, and document studies. The research results show that village fund allocation management in Torongrejo Village has significantly contributed to improving community welfare, although some challenges remain in its implementation. The success of managing village fund allocation in Torongrejo is reflected in implementing the principles of good governance. Transparency is shown through information disclosure and community involvement in every program planning and implementation stage. Accountability is built through a strict and systematic accountability mechanism, and supervision involving various elements of society. The village government needs to continue to improve transparency and accountability in managing village funds so that the community can monitor and assess the performance of the village government. Moreover, managing village fund allocation in Torongrejo Village can be more effective in improving community welfare.