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All Journal Islamiconomic: Jurnal Ekonomi Islam Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah
Ade Sofyan Mulazid
Fakultas Ekonomi dan Bisnis, UIN Syarif Hidayatullah Jakarta
Religion Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOSI, KEPERCAYAAN DAN KESADARAN MEREK TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK TABUNGAN HAJI (MABRUR) BANK SYARIAH MANDIRI KCP. SAWANGAN KOTA DEPOK Makhdaleva Hanura Tajudin; Ade Sofyan Mulazid
ISLAMICONOMIC: Jurnal Ekonomi Islam Vol 8, No 1 (2017)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) Universitas Islam Negeri (UIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.468 KB) | DOI: 10.32678/ijei.v8i1.64

Abstract

Abstrak. Pengaruh Promosi, Kepercayaan dan Kesadaran Merek Terhadap Keputusan Nasabah Menggunakan Produk Tabungan Haji (Mabrur) Bank Syariah Mandiri KCP. Sawangan Kota Depok. Tujuan dari penelitian ini adalah untuk melihat pengaruh promosi, kepercayaan dan kesadaran merek terhadap keputusan nasabah menggunakan produk tabungan haji (mabrur) studi kasus Bank Syariah Mandiri KCP. Sawangan Kota Depok. Penelitian ini menggunakan purposive sampling dengan 100 responden yaitu nasabah yang menggunakan produk tabungan haji (mabrur). Data yang diolah dalam penelitian ini menggunakan analisis regresi linear berganda. Berdasarkan hasil, diperoleh persamaan regresi: 2.515 + 0.189X1 + 0.359X2 + 0.149X3 + e, berdasarkan analisis data statistik, indikator dalam penelitian ini valid dan variabel reliabel. Dalam uji asumsi klasik, tidak terjadi multikolinieritas dan heteroskedastisitas, serta data berdistribusi normal.Hasil penelitian menunjukkan bahwa secara parsial dan simultan variabel kualitas promosi, kepercayaan dan kesadaran merek berpengaruh signifikan terhadap keputusan pembelian.  Kata Kunci: Promosi, Kepercayaan, Kesadaran Merek dan Keputusan Pembelian. Abstarct. Effect Promotion, Trust and Brand Awareness Decision On Savings Products Customers Using The Hajj (Mabrur) Bank Syariah Mandiri KCP. Sawangan Kota Depok. The purpose of this study was to observe the effect of promotions, trust and brand awareness of the customer's decision to use a savings product Hajj (mabrur) case studies of Bank Syariah Mandiri KCP. Sawangan. This study using purposive sampling of 100 respondents, customers who use the product hajj savings (mabrur). The processed data in this study using multiple linear regression analysis. Based on the results, regression equation: 2,515 + 0.189X1 + 0.359X2 + 0.149X3 + e, based on statistical data analysis, indicators in this study is valid and reliable variable. In the classical assumption, does not happen multikolinieritas and heteroskedastisitas, as well as the normal distribution of data. The results showed that partial and simultaneous sale of variable quality, trust and brand awareness significantly influence purchasing decisions. Keywords: Promotions, Trust, Brand Awareness and Purchase Decision.
Analisa Pengaruh Kualitas Aset, Likuiditas, Efensiensi Usaha Dan Profitabilitas Terhadap Rasio Kecukupan Modal Pada Umum Syariah Periode 2012-2015 IIntannes Putri Basse; Ade Sofyan Mulazid
Al-Tijary Al-Tijary, Vol. 2, No. 2, Juni 2017
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.188 KB) | DOI: 10.21093/at.v2i2.677

Abstract

The aim of this study is to examine the influence of effect of Asset Quality (NPF), Liquidity Level (FDR), Operating Efficiency (BOPO) and Return On Asset (ROA) on the Capital Adequacy Level by Capital Adequacy (CAR) on the general Islamic Bank listed on the Indonesian Bank in period 2012-2015. There are 11 samples in this research that is sharia BCA Bank, Muamalat Bank, Bukopin Bank, BRI Bank, Mega Bank, BNI Bank, BJB Bank, Mandiri Bank, Victoria Bank, Panin Bank and Maybank Bank. Hypotheses test used is panel data regression by carry out F Test and T test with value significant 5%. The result of F test, shows that simultaneously the NPF, FDR, BOPO and ROA have a influence on Capital Adequacy Ratio (CAR). The result of t-test,shows that ROA, FDR and BOPO are have negative influence on Capital Adequacy (CAR) and NPF have no effect towards Capital Adequacy (CAR) at Sharia Bank period 2010-2015.
Analisis Faktor-Faktor yang Mempengaruhi Tingkat Bagi Hasil Simpanan Mudharabah pada Bank Umum Syariah Indonesia Studi Kasus pada Bank Umum Syariah di Indonesia Periode 2011-2015 Lydia Rahmadhini Arfiani; Ade Sofyan Mulazid
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 4 No. 1 (2017)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v4i1.1132

Abstract

This study aims to determine Analysis of Factors Affecting Level Sharing Mudharabah Savings On Islamic Banks partially or simultaneously on Bank Syariah period 2011-2015. The population in this study is the Islamic Banks operating in Indonesia 2011-2015. This study using purposive sampling method with variable FDR, NPF and inflation at the level of the results. After being selected, the target population amounted to 7 banks, among the BCA Syariah, BNI Syariah, BRI Syariah Bukopin Syariah Mandiri Syariah Muamalat, Panin Syariah. The analytical method used is the panel data regression. The model chosen is the Fixed Effects Model, then tested by t test and f with a significance level of 5%. Based on the test f note that in this study the variable financing to deposits ratio and non-performing financing and inflation simultaneously affect the level of revenue sharing sharia banks. Based on t test is known that in partial financing to deposits ratio, non-performing financning which have an influence on the level of revenue sharing sharia banks. Adjust R2 in this study indicate that all independent variables contributing as much as 51% on the dependent variable. The remaining 49% is influenced by other variables that do not exist in this study such as CAR, interest rate, economic growth.
Co-Authors IIntannes Putri Basse Lydia Rahmadhini Arfiani Makhdaleva Hanura Tajudin