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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal Publicuho Jurnal Insan Pengabdian Indonesia Musyawarah: Jurnal Pengabdian Masyarakat

Ety Dwi Susanti

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Author-ID : 3558652

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 8 Documents Claim Missing Document

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Articles

Analisis Strategi Pemasaran Guna Memasuki Pasar Online Dalam Menghadapi Persaingan Selama Pandemi Covid-19 pada Bisnis Retail Toko ‘’Bintang’’ Azril Fikri Hawari; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine the analysis of marketing strategies to enter the online market in the face of competition during the covid-19 pandemic. The type of research conducted is descriptive method. Data collection techniques in this study used observation, in-dept interview methods or in-depth interviews, and documentation. Sources of data from this study are the owner or owner, employee or employee, as well as consumers who have made transactions at the "Star" Store. The results showed that by using the SWOT analysis technique, the "Bintang" store was in quadrant II position. Where in this case the strength factor is more dominant than the weakness while at the same time the threats that come from outside are considered quite large when compared to the existing opportunities. Thus, the strategy that is considered the most effective to be implemented is the diversification strategy. The diversification strategy can be applied by the "Star" Store in order to maintain its business activities by optimizing its strengths to stem and face threats that come from outside the company. Keywords: Marketing Strategy, Online Market, Competition During the Covid-19 Pandemic

Pengaruh Produk dan Harga terhadap Minat Beli Konsumen CV Pesona Elok Wiyung Surabaya: Bagus Rachmatri Landaru; Ety Dwi Susanti
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

In this study has the aim of obtaining information about the effect of products and prices on consumer buying interest simultaneously and partially. The approach used is a quantitative approach. The data collection technique used is using a sample with probability sampling technique and the technique in collecting data is using a questionnaire on google form. The measurement scale in this study is the Likert scale 5-1. In addition, when analyzing the data, the researcher used multiple linear regression analysis using the SPSS program. Respondents in this study found 100 consumers of CV Pesona Elok Wiyung Surabaya (MS Glow by Elok Nabila Official Central Distributor). The results obtained in this research indicate that partially there is a significant influence on the independent variables of this research, namely Product and Price on consumer buying interest. In addition, at the same time, it was found that there was a significant effect on all variables on consumer buying interest at CV Pesona Elok Wiyung Surabaya (MS Glow by Elok Nabila, Central Authorized Distributor). Keyword: Product; Prices; consumer buying interest

Komparasi Kinerja Keuangan Sebelum dan Saat Pandemi Gayuh Kurnia Wahidah; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The COVID-19 pandemic is affecting the economy. These economic activities affect the activities of companies or industries, one of which is commercial activities in the field of agricultural and food products, namely PT. Charoen Pokphand Tbk. This industry is an agribusiness that produces animal feed, day-old chicks (DOC), and ready-to-eat foods. This study was conducted during the closing period of 2019 and 2020 using quantitative research methods. The data collection process is an indirect study of the financial background of companies drawn from the Indonesian stock market. The objective of the study is to know the financial performance from the point of view of liquidity in the management of the company's finances in terms of short-term obligations, capital activities, and arrangement of the company in management or use of product support resources processes and measures of management effectiveness is expressed in the importance of profits generated, received on sale, or invested due to the occurrence of endemic diseases. Researchers use ratios to measure financial ratios, including debt-to-assets, debt-to-equity ratios, total asset turnover, return on assets, and net profit margin. Keywords: Covid-19, Financial Performance, Financial Ratio.

Analisis Strategi Pemasaran Menggunakan Matriks SWOT Dalam Meningkatkan Jumlah Pengguna pada Aplikasi Halodoc di Masa Pandemi Alan Nathanael K; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study was to determine the state of a business in the era of the COVID-19 pandemic, whether these business people experienced a decline or experienced an increase in sales. The object of our research as this research is the Halodoc application, which is engaged in the health sector which makes it easy for users to get health services with a smartphone application only. The data collection technique that we used in this study was using observation, in-depth interviews with relevant sources and documentation. The data sources in our research are Business Development from the Halodoc application and Halodoc application users who have made transactions. To analyze the data obtained, we used a SWOT analysis technique and the Halodoc application was in quadrant I. In the sense that the Halodoc application supports using an aggressive strategy, the company has more strength to face a business threat in the future when compared to their weaknesses. Therefore, during the current COVID-19 pandemic, in particular, the Halodoc application is one of the companies that gets very significant benefits when compared to other business sectors. Keywords: Marketing Strategy, SWOT Analysis, Covid-19

Upaya Peningkatan Penjualan Batik New Colet Jombang Melalui Pemanfaatan Media Sosial Instagram: Yuanita Soewarno; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The development of information and communication technology has changed the way individuals interact with others. The internet becomes a new digital space that creates a cultural space. It is unavoidable that the existence of the internet provides many conveniences to its users. Various access to information and entertainment from all over the world can be searched via the internet. The internet penetrates the boundaries of the dimensions of the user's life, time and space, which can be accessed by anyone, anytime and anywhere. This is the background of the change from conventional communication to modern and all-digital. Promotions carried out by companies have also undergone many shifts, many companies have switched from promotions through print or electronic media to social media promotions. In this study, researchers used the Jombang New Colet Batik as the object of research. This research is intended to find out and identify efforts to increase sales of Batik New Colet through the use of Instagram social media. In this study researchers used qualitative research methods. In this study, data collection techniques were carried out in natural settings (natural conditions), primary data sources, and data collection techniques were mostly participant observation and interviews. Which informants in this study are the owners, employees, and consumers of Batik Colet Jombang. The informants in this study were the owners, employees and consumers of Batik Colet Jomban. The informants in this study were the owners, employees and consumers of Batik Colet Jombang. Data analysis techniques are carried out interactively and continuously until complete so that the data is saturated. The data analysis technique of this study uses data reduction techniques, data presentation (data display), and conclusion drawing (verification). To check the validity of the data in this study, researchers used technique triangulation and source triangulation. The results of the study state that marketing via Instagram is an effective way of digital marketing. Instagram is the social media with the most users. Attractive photo displays, discount offers, good service, and quality goods will attract buyers. Sales of Batik new colet products are able to make people aware of the products of Batik new colet, marketing carried out by Batik new colet through Instagram is an effective and efficient way to increase sales, the process is not that long and does not require large enough capital, the promotions carried out are also sufficient. easy. From the results of interviews conducted by researchers, the various built-in Instagram features that are most frequently used are the hash tag and instastory features. Because business actors consider that these three features provide a considerable influence in increase sales. Keywords: Marketing, Social Media Marketing, Instagram

PERAN KOMUNITAS LOKAL DALAM MEMBANGUN PARIWISATA BERKELANJUTAN (STUDI KASUS LUMBUNG STROBERI) Ayu Dyah Amelia; Ety Dwi Susanti
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.443

Sustainable tourism has become a primary focus in the context of sustainable development at various tourist attractions. This study aims to understand the role played by the local community in efforts towards sustainable tourism development, using the case study of Lumbung Stroberi. The research method used is a qualitative approach, which includes in-depth interviews, participatory observation, and document studies for data collection. The results of this study indicate that the local community is actively involved in destination management, preserving the environment, empowering the local economy, and promoting and preserving local cultural heritage. From this research, it can be concluded that close cooperation between the government, the tourism sector, and the local community is crucial in formulating concrete steps to achieve sustainable tourism development at tourist attractions such as Lumbung Stroberi.

Optimalisasi Branding Dan Re-Branding Produk UMKM Di Kelurahan Rungkut Tengah, Kecamatan Gunung Anyar, Kota Surabaya Sheila Sabina Adelia Rizka; Ety Dwi Susanti
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.43

Digitizing MSMEs is a program that is a solution for the government to improve the performance of MSMEs in the midst of intense business competition in the digital era. One example of digitizing MSMEs is the use of social media. The use of social media as a tool in a product marketing strategy needs to have a good brand image for consumers. Forming a good brand image can be done with a branding or re-branding strategy. Rungkut Tengah Village, Gunung Anyar District, Surabaya City is a place for MBKM KKN-T students to do their service to help MSME players in Rungkut Tengah Village who have problems in developing their businesses. Therefore, the purpose of this community service activity is to form a strategy to increase sales of MSME products through branding or re-branding strategies. The type of method used is qualitative by collecting data through observation, interviews and discussions with MSME actors. The result of this community service activity is that the development of MSMEs through product branding and re-branding strategies is going well.

ANALISIS KEPUASAN PELANGGAN PASANG BARU RUMAH TERHADAP KUALITAS PELAYANAN PDAM SURYA SEMBADA KOTA SURABAYA Rara Tatum Sakilla Pasha M.; Ety Dwi Susanti
Musyawarah: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Musyawarah: Jurnal Pengabdian Masyarakat
Publisher : Anfa Mediatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/musyawarah.v2i2.589

Perusahaan Daerah Air Minum (PDAM) Surya Sembada Kota Surabaya selalu mengupayakan pelayanan terbaik kepada pelanggannya. Dalam memberikan pelayanan yang baik, PDAM telah menetapkan standar yang didukung dengan sarana dan prasarana yang ada sehingga kepuasan pelanggan dapat terpenuhi. Namun dalam prosesnya masih ditemukan pelanggan yang mengeluhkan mengenai kualitas pelayanan yang diberikan. Ketika permintaan air bersih meningkat, kualitas layanan belum sebanding dengan banyaknya permintaan masyarakat, bahkan pelanggan yang sudah terpenuhi permintaannya dalam pemakaiannya masih kurang optimal. Tujuan penelitian ini yaitu untuk menganalisis pelanggan pasang baru rumah (PSB-SR) terhadap kualitas pelayanan PDAM Surya Sembada Kota Surabaya. Penelitian ini menggunakan metode kualitatif, dan data dikumpulkan langsung dari wawancara dengan pelanggan. Hasil penelitian menunjukkan bahwa kualitas pelayanan di PDAM Surya Sembada Kota Surabaya sudah cukup baik mengingat banyaknya permintaan untuk pasang baru sambungan rumah di PDAM Surya Sembada Kota Surabaya.

Co-Authors Alan Nathanael K Ayu Dyah Amelia Azril Fikri Hawari Bagus Rachmatri Landaru Gayuh Kurnia Wahidah Rara Tatum Sakilla Pasha M. Sheila Sabina Adelia Rizka Yuanita Soewarno

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