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All Journal Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Sosial dan Ilmu Politik
Faridha Rahmaningsih
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Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Corporate Social Responsibility pada Media Sosial: Studi Kasus Program Corporate Social Responsibility “Klik Hati” PT Merck Indonesia Rahmaningsih, Faridha
Jurnal Ilmu Sosial dan Ilmu Politik Vol 17, No 2 (2013)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1.795 KB)

Abstract

The aim of the research is to analyse the application of corporate social responsibility on social media in PT Merck Indonesia. Usage of social media in corporate social responsibility activities allows the creation of an interactive dialogue that is horizontal between the company and stakeholder. The research uses qualitative research methods with a case study approach. The author uses research design ‘holistic single case’. This research uses three sources of evidence including interview, document analysis, and literature review.
Penerapan Corporate Social Responsibility pada Media Sosial: Studi Kasus Program Corporate Social Responsibility “Klik Hati” PT Merck Indonesia Faridha Rahmaningsih
Jurnal Ilmu Sosial dan Ilmu Politik Vol 17, No 2 (2013): NOVEMBER (Korporasi dan Tanggung Jawab Sosial)
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.946 KB) | DOI: 10.22146/jsp.10878

Abstract

The aim of the research is to analyse the application of corporate social responsibility on social media in PT Merck Indonesia. Usage of social media in corporate social responsibility activities allows the creation of an interactive dialogue that is horizontal between the company and stakeholder. The research uses qualitative research methods with a case study approach. The author uses research design ‘holistic single case’. This research uses three sources of evidence including interview, document analysis, and literature review.
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