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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Rabiatul Adawiyah
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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ANALISIS PENDAPATAN USAHATANI ANGGOTA KOPERASI DAN NILAI TAMBAH PRODUK OLAHAN KOPI DI KOPERASI AGRO PANCA BHAKTI KABUPATEN LAMPUNG BARAT Fenti Gasanova; Dyah Aring Hepiana Lestari; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 4 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i4.5394

Abstract

This research aims to analyze income farming of cooperative members and added value of processed products of coffee at cooperative Agro Panca Bhakti. This research was purposively conducted at Cooperative Agro Panca Bhakti, Sekincau, West Lampung Regency from May to July 2018 with 34 respondents cooperative members and 4 respondents cooperative management. The data of this research were collected by using case study method and were analyzed descriptively by income farming analysis and value added method by Hayami. The results of this research showed that the average of income based on total cost per year received by cooperative members was Rp11.012.188,82 per hectare. Processed products of coffee at cooperative Agro Panca Bhakti was viable development because it has positive added value.Keywords : coffee, income farming, value added
SIKAP KONSUMEN DAN POLA PEMBELIAN SUSU GREENFIELDS DI KOTA BANDAR LAMPUNG Ghina Putri Fadhilah; Adia Nugraha; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 4 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i4.5808

Abstract

This study aims to analyze the attitude of consumers toward the purchase of Greenfields milk in Bandar Lampung City in order to investigate the purchasing pattern of Greenfields milk by consumers towards Greenfields milk. This re search was conducted at Chandra Superstore Tanjung Karang, Chamart Wayhalim, Lion Superindo Lampung, Gelael Lampung, Transmart Lampung, MM Surya Pagar Alam, and Indomaret Plus Ryacudu Korpri 2.  The overlay of this research method was a survey with an accidental technique. Thus, the respondents in this study were 56 Greenfield milk consumers who had bought/consumed Greenfield’s milk at least once during their last month. Research data were analyzed using Fishbein Multi-attribute analysis and descriptive analysis. Data collection was conducted from April to Mei 2021. The results showed that the Greenfields milk consumers of Greenfields milk with the most possible attribute, namely the taste attribute. The highest amount of Greenfields milk purchased was UHT milk with full cream flavor. The average number of purchases of Greenfields milk per customer was 3.369ml per month and the average frequency of purchasing Greenfields milk is two times a month.   Keywords: customer attitudes, buying patterns, and Greenfields milk.
SIKAP DAN FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN KONSUMEN TERHADAP ROTI KAMURA BAKERY DI KOTA BANDAR LAMPUNG Ria Devita; Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 3 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i3.5341

Abstract

This study aims to analyze the attitude of consumers toward the purchase of Kamura Bakery bread in Bandar Lampung City, the purchase pattern, and the factors that influence the number of bread purchased.  This research was conducted at Kamura Bakery Sukarame branch in Bandar Lampung City.  The research method is a survey with accidental sampling technique.  Respondents were 60 Kamura Bakery consumers who had bought/consumed Kamura Bakery at least once in the last one month. The research data are analyzed using Fishbein Multi-attribute analysis, descriptive statistics, and multiple linier regression analysis.  Data collection was conducted in June - July 2020.  The results showed that the consumers bought bread at Kamura Bakery mostly because of the taste.  The highest amount of Kamura Bakery’s bread purchased was chocolate flavor, the average number purchased was 28 pieces per household monthly, and the average frequency was seven times a month.  The price of sweetened condensed milk and household income have a significantly negative effects on the number of purchase, while the number of family members has a significant positive effect on the number of bread purchased. Key words:  bread, consumer attitude, purchasing factors, purchasing patterns
POLA KONSUMSI DAN PERMINTAAN BERAS TINGKAT RUMAH TANGGA DI KOTA BANDAR LAMPUNG Ican Aido; Fembriarti Erry Prasmatiwi; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 3 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i3.5336

Abstract

This research aims to examine the pattern of rice consumption, rice demand and the factors that influence household rice demand in Bandar Lampung City.  This study used a survey method involving 64 respondents chosen randomly and consisted of 32 respondents from Panjang District and 32 respondents from by Sukarame District.  Data collection was carried out in November to December 2018 and analyzed qualitatively, statistically descriptive and verification using multiple linear regression. The results showed that the pattern of household rice consumption in Bandar Lampung City consisted of the types of rice consumed by households was random rice, IR 64, Pandan Wangi, and Rojolele with the type of rice most consumed by households was IR 64. The quality of rice consumed by households was super rice.  Most of the households consume rice because of habits.  Total household rice consumption was 15-25 kg per month.  The majority of households consume 3 times per day. The total household rice demand in Bandar Lampung City was 25.31 kg per month and the average demand per capita was 6.33 kg per month.  Factors affecting household rice demand in Bandar Lampung City were the price of bread, the price of chicken, and the number of household members.Key words: consumption pattern, demand, rice
ANALISIS PENDAPATAN DAN TINGKAT KESEJAHTERAAN RUMAH TANGGA PETANI UBI KAYU DI KECAMATAN TERBANGGI BESAR KABUPATEN LAMPUNG TENGAH Sony Putra; Rabiatul Adawiyah; Achdiansyah Soelaiman
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 2 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i2.5080

Abstract

The objectives of this research were to find out the income of cassava farming and the contribution to household income, and household welfare level of cassava farmers. The location was determined purposively, considering that Terbanggi Besar Sub-District has been the center of cassava production in Central Lampung Regency. The number of respondents was 66 respondents and taken randomly. Data were collected in July 2019. The analytical method used farm analysis and BPS welfare indicators (2014). This research showed that average income of cassava farmimg was IDR685,276.62 per month and the contribution of cassava farming income to household income was 36.9%.  Based on BPS indicators, cassava farmer households in Terbanggi Besar Sub-District were mostly categorized as not prosperous farmer families. Key words: cassava farmers, household income, welfare level.
PREFERENSI DAN POLA KONSUMSI KONSUMEN SAYURAN ORGANIK DI SUPERINDO KEMILING BANDAR LAMPUNG M Ikhwan Hidayatulloh; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12735

Abstract

This research aimed  to analyze consumer preferences and consumption patterns regarding organic vegetables at Superindo Kemiling Bandar Lampung City. This research utilized a descriptive quantitative approach through a survey method  involving 50 housewife respondents who were selected purposively . Data analysis was conducted by the Fishbein multi-attribute model to measure consumer preferences and Rank Spearman correlation to examine correlations between research variables. Research results indicated that consumer preferences of organic vegetables were classified as very positive with a total attitude score (Ao) of 166.46. The leaf integrity attribute emerges as the main priority while parking area width was  being the lowest score. Consumption pattern showed  that the majority of respondents purchased 6 bundles of organic vegetables per month with stir-frying being the most common processing method. The primary reason for consumption was  dominated by food safety (54%) and taste factors. Education, income, and family size have significant correlation to consumption patterns and the reasons for choosing vegetable processing methods. An increase in family size was proven to shift the primary consumer motivation from taste aspects toward considerations of time and energy efficiency as well as family traditions. This pattern demonstrated  that larger household needed  demand practical meal presentation without neglecting long-standing habitual values.   Keywords:  : consumer patterns, consumption preferences, organic vegetables
KEPUASAN DAN LOYALITAS KONSUMEN TERASI UDANG CAP MAWAR DI KABUPATEN LAMPUNG TIMUR Priyo Febriartiko Maulana; Adia Nugraha; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.12444

Abstract

The aim of this study is to assess consumer satisfaction and loyalty and to highlight consumer behavior patterns regarding the purchase of Terasi Udang Cap Mawar in East Lampung Regency. This study was conducted in Pekalongan Market, Purbolinggo Market, Raman Utara Market, and Taman Cari Market. The inquiry method primarily utilized was a survey method. Accidental sampling was selected as the sampling method in this study. The number of respondents was 50 housewives. The data were analyzed using the Customer Satisfaction Index (CSI), Customer Loyalty Index (CLI), and descriptive analysis. The results showed that consumer satisfaction with product Terasi Udang Cap Mawar fell into the very satisfied category achieving a Customer Satisfaction Index (CSI) value of 81.68%. Furthermore, consumer loyalty towards Terasi Udang Cap Mawar was classified as loyal with a Customer Loyalty Index (CLI) value of 78.90%. The amount of consumer purchases of Terasi Udang Cap Mawar products was Rp 6,840/month with an average consumption of 16.3 packs/month. The frequency of consumer purchases was recorded as 2 times/month, while the frequency of consumption reached 4 times/month. The most common place to buy was at the nearest shop, with the main reason for consuming this shrimp paste being that they liked the taste.
ANALISIS KEPENTINGAN DAN KINERJA ATRIBUT PELAYANAN PADA WARUNG MAKAN IBU IIS DI BANDAR LAMPUNG Alfina Ulfami; Wuryaningsih Dwi Sayekti; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12879

Abstract

Warung Makan Ibu Iis is the target of this research, which seeks to examine critical features, performance attributes, and maintenance and improvement needs. A survey approach utilized to gather data from the research location. This research employed  quota and non-probability sampling methods to compile a sample size of 64 individuals. The data collection was conducted in November 2023.  To analyze the data, this research used Importance Performance Analysis (IPA). The findings  of the research related to attribute performance of service at Warung Makan Bu Iis indicated that menu variety and parking availability were  two areas that  need some improvement. In addition, the feature that customers rank as having the lowest performance level was  menu variety, with a score of 4.41, while the attribute that has the best ranks  was the comfortableness of the venue, which rated about  4.56.   Key words:   Attributes, Importance, IPA, Performance, Warung Makan
Co-Authors Achdiansyah Soelaiman Adia Nugraha Alfina Ulfami Chairil Ihsan Edelyn Adi Surya Eka Kasymir Erin Apriani Fembriarti Erry Prasmatiwi Fenti Gasanova Ghina Putri Fadhilah Hayatin Nufus Helga Kupilang Panggayu Ican Aido Lestari, Dyah Aring Hepiana M Ikhwan Hidayatulloh Misma Trimara Mutiara Fadhila Sari Priyo Febriartiko Maulana R Hanung Ismono Reza Dwi Meisanto Ria Devita Rohayani Rohayani Sony Putra Tubagus Hasanuddin Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yustika Yustika