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Workload, Workplace Spirituality, Organizational Commitment and Turnover Intention in Nurses at M Hospital of Banten, Indonesia Tobias Reinaldo Toti; Endang Ruswanti; Rokiah Kusumapradja
Journal of Multidisciplinary Academic Vol 4, No 5 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

Turnover nurses it’s one of the main problems in hospitals. Outgoing nurses with significant costs to recruiting a new employee, orientation fees, and training new employees it was very harmful for hospital. Thus, this study aimed to determine the effect of workload and workplace spirituality on turnover intention with organizational commitment as an intervening variable in nurses at M hospital. In this study, we collect the data observation from questionnaires at M hospital with 124 nurse respondents using the convenience sampling method. The explanatory causal research model with Path Analysis was used in this study. The results showed that a Workload, Workplace Spirituality, and Organizational Commitment simultaneously influence Turnover Intention, Workload influences Organizational Commitment, Workplace Spirituality influences Organizational Commitment, Organizational Commitment does not influence Turnover Intention, Workload influences Turnover Intention and Workplace Spirituality does not influence Turnover Intention. The research implication is that to reduce the nurse turnover intention, it is necessary to make a workload analysis, arrange the assignment system and make an amount of staff to reduce the workload of nurses in M hospital.
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pasien yang Dimediasi Oleh Pemasaran Relasional dan Kepuasan Pasien Devis Pranata Indra; Yanuar Ramadhan; Endang Ruswanti
Jurnal Health Sains Vol. 3 No. 2 (2022): Jurnal Health Sains
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jhs.v3i2.418

Abstract

Progress in the economic field, indirectly has an impact on the rapid development in the field of health, especially hospitals. The best service is currently the main focus for each hospital to increase the competitiveness and selling power of the hospital. The study aims to analyze the effect of quality of service on patient loyalty at Kartika Pulomas Hospital East Jakarta, with patient satisfaction and relational marketing as intervening variables. The study was conducted by collecting quantitative data through the dissemination of questionnaires to 255 respondents. The analytical technique used is Structural Equation Modelling (SEM) with lisrel. The results showed that quality of service had a significant effect on patient loyalty with patient satisfaction and relational marketing as intervening variables; Quality of service has a significant effect on relational satisfaction and marketing, but has no effect on patient loyalty; Patient satisfaction and relational marketing have a significant effect on patient loyalty. Managerial implications based on the results of the study is that it is recommended that hospitals make information containers both printed and digital; evaluate the running of SPO (Standard Operating Procedure); Complete supporting inspection facilities; Improve employee abilities and skills through seminars or training
Pengaruh Bauran Pemasaran, Keunggulan Bersaing, terhadap Keputusan Berobat untuk Meningkatkan Loyalitas Pasien di Rumah Sakit X, Jakarta Selatan Muhammad Jayuli; Endang Ruswanti; Wahyuni Dian Purwati
Jurnal Health Sains Vol. 3 No. 2 (2022): Jurnal Health Sains
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jhs.v3i2.424

Abstract

Currently the competition in the hospital business industry is very fierce. Every hospital must require to compete their service and price. Therefore, the hospital must have the good business strategy to survive and get margin. This study was to examine the effect of the 4P marketing mix and competitive advantage, on intention to seek treatment and its relationship with patient loyalty at Halimun Hospital, Jakarta. We use 67 patients the sample were inpatient and outpatient between July to September 2020 in Halimun Hospital. We calculate the data analysis using path test (Path Analysis), the result showed a significant influence between the 4P marketing mix variable, competitive advantage with patient desires for treatment and patient loyalty. The research finding is that the subjective norm of the location and promotion marketing mix variables has the most influence on treatment intentions to encourage patient loyalty
Pengaruh Pengalaman Pasien, Kepuasan Pelanggan Terhadap Loyalitas dengan Ewom Sebagai Mediasi pada Pasien Rawat Jalan di Rumah Sakit X Jawa Barat Reny Sari Marlina; Endang Ruswanti; Erry Yudhya Mulyani
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 3 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Maret 2
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i3.825

Abstract

Riset ini bertujuan untuk menganalisis pengaruh pengalaman pasien, kepuasan pelanggan terhadap loyalitas pelanggan dengan eWOM sebagai mediasi pada pasien rawat jalan tenaga di rumah sakit umum X. Peserta penelitian ini berjumlah 156 orang yang mengisi kuesioner yang merupakan bagian dari penelitian Path Analysis dengan memanfaatkan Structural Equation Modeling (SEM) dengan software Smart Partial Least Square (PLS). Berdasarkan hasil analisis data ditemukan bahwa pengalaman pasien berpengaruh signifikant terhadap loyalitas pelanggan dengan mediasi eWOM, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan mediasi eWOM. Penelitian ini juga menemukan bahwa meskipun pengalaman pasien tidak berdampak signifikan terhadap promosi (eWOM), namun kepuasan pelanggan berdampak signifikan. EWOM memiliki dampak besar terhadap loyalitas pelanggan, yang pada gilirannya dipengaruhi secara signifikan oleh pengalaman pasien dan kepuasan terhadap layanan yang mereka terima. Dimensi paling tinggi pada pengalaman pasien yaitu komunikasi perawat (55,6%), dimensi paling tinggi pada kepuasan pelanggan yaitu satisfaction toward Quality (72,1%), dimensi paling tinggi pada pada eWOM yaitu konten (67,2%), dimensi paling tinggi pada loyalitas pelanggan yaitu kesetiaan terhadap produk (75,9). Manajemen dan karyawan perlu melakukan pembenahan dan pengembangan pelayanan dengan penerapan EMR, meningkatkan paradigma costumer value, melakukan maintenance semua fasilitas utama dan pendukung, penyesuaian tarif biaya pelayanan dan obat dengan melakukan branchmarking ke rumah sakit terdekat, meningkatkan retensi dengan menyelenggarakan event-event, memberikan promosi atau diskon seperti memberikan MCU gratis, maupun diskon untuk biaya konsultasi, penjemputan gratis dengan ambulans dan penggunaan media sosial atau website rumah sakit untuk melakukan upload informasi kesehatan yang bervariasi yang melibatkan pelanggan RS.