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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Riset Rumpun Ilmu Tanaman
Tri Pujiana
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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KINERJA PENYULUH PERTANIAN LAPANGAN DAN PRODUKTIVITAS USAHATANI PADI SAWAH (KASUS PETANI PADI DI KECAMATAN KALIREJO KABUPATEN LAMPUNG TENGAH) Tri Pujiana; Tubagus Hasanuddin; Sumaryo Gitosaputro
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 6, No 4 (2018)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.185 KB) | DOI: 10.23960/jiia.v6i4.3058

Abstract

The objectives of this study were to analyze the performance of agricultural extension agents (PPL), factors related to PPL performance, the relationship between PPL performance and productivity of the rice and the relationship between the productivity and paddy rice income in Kalirejo.  This study uses a survey method on rice farming in Kalirejo, Central Lampung. The data was collected in October 2017 by interviewing 53 respondents consist of 8 PPLs and 45 rice farmer who were drawn by purposive sampling method.  The data was analyzed by qualitative-descriptive analysis, tabulation and Rank Spearman correlation. The study showed that the performance of PPL in BPP Kalirejo was considered high. The competence, work environment, motivation and leadership PPL are related to the performance of PPL. The performance of PPL was related to the productivity of rice.  However the productivity was not related to the income of rice farming.  Although, the productivity of the rice was increasing, income of the rice farmer was considered low due to low price of rice. Key words: income, performance, productivity
Preferensi Konsumen terhadap Pembelian Produk Organik di Kota Bandar Lampung Tri Pujiana; Anna Dwi Putri; Dwi Arianti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 4 No. 2 (2025): Oktober : JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v4i2.5898

Abstract

This study aims to analyze consumer preferences for purchasing organic products in Bandar Lampung City. With increasing awareness of the importance of a healthy lifestyle and environmental sustainability, organic products are increasingly popular among consumers. This study uses a quantitative approach with a survey method to collect data from consumers who purchase organic products in various markets and shops in Bandar Lampung City from November to December 2024. The variables analyzed include factors that influence purchasing decisions, namely age, education level, gender, frequency and location of purchase, and sources of information about organic products. The results show that consumers of organic products are aged between 18-56 years, with the majority being female and from those with higher education (bachelor and postgraduate). Consumers prefer organic products because of health considerations and better quality compared to conventional products. However, higher prices and product availability are inhibiting factors in purchasing organic products. This study provides important insights for organic product producers and marketers in designing more effective marketing strategies, as well as contributing to the development of the organic product market in Bandar Lampung City.
Co-Authors Anna Dwi Putri Dwi Arianti Sumaryo Gitosaputro Tubagus Hasanuddin