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All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Dimensi DKV Seni Rupa dan Desain
Emmanuel Putro Prakoso
Bina Nusantara University
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Commodification of Local Culture In Cigarette Commercials: Semiotic Analysis On Dji Sam Soe Commercial “Mahakarya Indonesia 2016” Emmanuel Putro Prakoso
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6071

Abstract

Being restricted directly displaying cigarettes on commercials forces cigarette manufacturers and creative teams to work hard to create a cigarette commercial that can attract consumers’ attention. This is the reason why many cigarette manufacturers show scenes laden with local culture elements in their commercials as an effort to bring their products closer to the consumers. Local culture-themed commercials beginning to bloom on the television aim not only to preserve Indonesian local cultural values but also to protect them from being claimed by other countries. This research aims to get an overview of an alleged exploitation of Sumbawa local culture in Dji Sam Soe cigarette commercial Mahakarya Indonesia 2016 version. The research method used here is semiotic analysis with approaches from Roland Barthes, which are linguistics and connotative and denotative iconic message. Several vital scenes indicate practices of exploitation of Sumbawa local culture in the advertisement. These practices of local culture exploitation are marked by the emergence of scenes where Sumbawa people work together to build boats and houses (denotation), a long-time characteristic of Indonesian society, along with verbal and written message (linguistics) shown through the back sound of a man saying,“From the youths to the elders, to the youths.”and “One Nusantara collaborate to create an effort in which equal burden is bore on the shoulders!”.These sentences send both denotative and connotative messages that are important to be analyzed further.
TEKNIK CETAK DATAR KITCHEN LITHOGRAPY SEBAGAI MEDIA EKSPRESI DESAIN PADA METODE REPRODUKSI GRAFIKA Emmanuel Putro Prakoso; Inovensius Hugo Bima Wicaksana; Nick Soedarso; Rina Carina
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 4 No. 2 (2019): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1878.928 KB) | DOI: 10.25105/jdd.v4i2.5888

Abstract

AbstractThe Kitchen Lithography Flat Printing Technique as Design Expression Media on Graphic Reproduction Method. The lack of media innovation in lithography flat printing techniques has resulted in the process being identical to the use of limestone stones as a reference for images, while the existence of these stones is quite difficult to obtainand quite rare in Indonesia. This has resulted in fewer and fewer artists and designerswho are using the lithography technique in the design world. The use of aluminum foilpaper which can be reacted with certain coloring agents, raises the idea to apply the new lithography technique on aluminum foil paper media known as kitchen lithograpytechnique. This study focused on the experimental stage and exploration of aluminumfoil paper kitchen lithograpy on flat printing techniques as a design expression media.The resulf of this rescach is this technigue recommended as espression media on graphic reproduction method because of not using hazardous metenal and the production process is more effizient and easyAbstrakTeknik Cetak Datar Kitchen Lithograpy sebagai Media Ekspresi Desain pada Metode Reproduksi Grafika. Kurangnya inovasi media pada teknik cetak datar lithography mengakibatkan dalam prosesnya hanya identik dengan penggunaan batu limestone saja sebagai acuan gambar, sedangkan keberadaan batu tersebut cukup sulit didapatkan dan cukup langka di Indonesia. Hal ini berdampak pada semakin sedikitnyaseniman dan desainer yang berkespresi mengunakan teknik lithography ini dalam dunia desain. Penggunaan kertas alumunium foil yang dapat direaksikan dengan zat pewarna tertentu, menimbulkan gagasan untuk menerapkan teknik baru lithography pada media kertas alumunium foil yang dikenal dengan istilah teknik kitchen lithograpy. Penelitian ini difokuskan pada tahap eksperimen dan eksplorasi kertas alu munium foil kitchen lithograpy pada teknik cetak datar sebagai media berekspresi desain. Hasil penelitian ini mengungkapkan bahwa teknik ini layak sebagai media ekspresi desain pada metode reproduksi grafika karena tidak menggunakan zat-zat berbahaya, serta penggunaan bahan dan alat lebih mudah dan efisien.
Co-Authors Inovensius Hugo Bima Wicaksana Nick Soedarso Rina Carina