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All Journal Jurnal Senirupa Warna (JSRW) Business Economic, Communication, and Social Sciences Journal (BECOSS)
Ananda Dianti
Bina Nusantara University
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Acculturation in Culture Site Kelenteng Cu An Kiong - Lasem Viewed from Architectural and Decoration Angle Randy Indra Pradhana; Ananda Dianti; Agnes Paulina
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6075

Abstract

The entry of the influence of various foreign cultures in Indonesia can be seen in various aspects of cultural products. One of the things we can see is that there are a lot of cultural sites built in various regions that are influenced by foreign cultures. Cu An Kiong Temple in Lasem, Central Java is one of them. The research proposed in this proposal has a specific target to examine more deeply the influence of Chinese culture which is applied in the architectural style of the Cu An Kiong temple cultural site, with a long-term goal of cultural preservation in Indonesia which has experienced acculturation with local local culture. The research method was carried out by direct observation at the location, visual documentation and making notes about the architectural style used, and using literature
Iklan Layanan Masyarakat Pertamina di Televisi: Representasi Budaya Lokal Indonesia Ananda Dianti
JSRW (Jurnal Senirupa Warna) Vol. 5 No. 2 (2017): Media, Kebudayaan dan Identitas
Publisher : Fakultas Seni Rupa - Institut Kesenian Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36806/.v5i2.45

Abstract

Abstrak: Iklan televisi merupakan salah satu media yang paling efektif untuk mempromosikan suatu produk. Promosi dilakukan oleh produsen melalui iklan dengan berbagai cara, ada yang persuasif dengan terang-terangan, dan ada pula yang terselubung. Pemirsa iklan televisi pun bisa menafsirkan iklan dengan berbagai cara tergantung dari latar belakangnya masing-masing. Akibatnya, iklan televisi bisa menimbulkan efek yang berbeda bagi setiap individu yang menontonnya. Di antara sekian banyak metode periklanan, ada iklan televisi yang memakai pendekatan budaya lokal yang mudah dikenali, diakrabi dan dianggap natural oleh pemirsanya. Abstract: Television advertising is one of the most effective media to promote a product. Promotion is done in various ways, some advertisements do it in openly persuasive, and some do it in hidden strategy. Viewers can interpret television advertising in various ways. It depends on their respective backgrounds. As a result, television advertising had many different impacts regarding the viewers. Among the methods of advertising, there are television advertisements that use local cultural approach that is easily recognizable, familiar and considered natural by viewers.
Co-Authors Agnes Paulina Randy Indra Pradhana