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All Journal Indonesian Journal of Electrical Engineering and Computer Science Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Simki Economic
Melva Hermayanty Saragih
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Pengaruh Kepemimpinan Servant dan Kepemimpinan Transformasional Terhadap Organizational Citizenship Behavior (OCB) Melva Hermayanty Saragih; Andana Andana; Farland Al Hafiz; Muhammad Alvin Meilando
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 3 No. 1 (2021): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v3i1.6924

Abstract

This study aims to examine the effect of Servant Leadership (SL) and Transformational Leadership (TL) on Organizational Citizenship Behavior (OCB) in a private company in Jakarta, Indonesia. The method used is multiple regression analysis, with a sample of 117 respondents. The results showed that Servant Leadership and Transformational Leadership had a significant effect on Organizational Citizenship Behavior. Thus, SL and TL are variables that are important to be applied in the company, especially in terms of increasing employee commitment and emotional attachment to the company organization.
E-Commerce Recommender For Usage Bandwidth Hotel Sfenrianto Sfenrianto; Melva Hermayanty Saragih; Bayu Nugraha
Indonesian Journal of Electrical Engineering and Computer Science Vol 9, No 1: January 2018
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v9.i1.pp227-233

Abstract

The customer interest is often affected the promotions or product offered it his/her access. The aim of this research is to evaluate the recommendation system, as a promotion model or product offered, on e-commerce to the customer interest. This research focuses on e-commerce which offers the bandwidth internet for a hotel. Firstly, prototype of e-commerce which has recommendation system is built. Then, the eCommerce is evaluated by value creation of an eCommerce. There are four factors value creation, efficiency, lock-in, complementary and novelty based on R. Amit’s and Zott theory. After conducting the evaluation, two factors, efficiency and complementary, are significant to the value creation for eCommerce recommendation, yet the other factors, lock-in and novelty are not significant. This research also confirms that the number of subscribers’ eCommerce increases until 45.06% with using the recommendation than without recommendation.
The Influence of Self-Efficacy and Motivation on Entrepreneurial Intentions Among Millennial Business Students Melva Hermayanty Saragih; Shelvy Kurniawan
Jurnal Simki Economic Vol 5 No 1 (2022): Volume 5 Nomor 1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v5i1.80

Abstract

Millennials are considered the most potential entrepreneurs because they are creative, innovative and self-educated. Millennials also have confidence and self-efficacy which greatly influences a person’s entrepreneurial intention. Moreover, based on some researches, motivation has an influence on a person’s entrepreneurial intention. The purpose of this study was to examine the effect of Self Efficacy and Motivation on Entrepreneurial Intention. The research was conducted using multiple linear regression. The number of respondents was 187 students in the last year of a business school in Indonesia. The results showed that Self Efficacy and Motivation both partially and simultaneously had a significant effect on Entrepreneurial Intention.
Pengaruh Promosi, Kualitas Layanan dan Branding Terhadap Loyalitas Pelanggan Menggunakan Dompet Digital Shopeepay sebagai Metode dan Teknik Pembayaran Melva Hermayanty Saragih; Andrew Danielle Prayitta
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.156

Abstract

This study aims to determine the effect of Promotion, Service Quality, and Branding on customer loyalty using the ShopeePay digital wallet as a payment method and technique. The study used quantitative methods sourced from respondents' questionnaires as the primary source of research. The research population is the ShopeePay digital wallet users in Jakarta and the sample is 106 people as respondents. Through simple regression, the result is that there is a significant effect of the Promotion, Service Quality and Branding variables on the Customer Loyalty variable. Meanwhile, through multiple regression, the result is that there is no significant effect between Promotion and Service Quality on Customer Loyalty, but there is a significant effect between Branding on Customer Loyalty.
Co-Authors Andana Andana Andrew Danielle Prayitta Bayu Nugraha Farland Al Hafiz Muhammad Alvin Meilando Sfenrianto Sfenrianto Shelvy Kurniawan