Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Indonesian Journal of Electrical Engineering and Computer Science Business Economic, Communication, and Social Sciences Journal (BECOSS)
Melva Hermayanty Saragih
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Pengaruh Kepemimpinan Servant dan Kepemimpinan Transformasional Terhadap Organizational Citizenship Behavior (OCB) Melva Hermayanty Saragih; Andana Andana; Farland Al Hafiz; Muhammad Alvin Meilando
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 3 No. 1 (2021): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v3i1.6924

Abstract

This study aims to examine the effect of Servant Leadership (SL) and Transformational Leadership (TL) on Organizational Citizenship Behavior (OCB) in a private company in Jakarta, Indonesia. The method used is multiple regression analysis, with a sample of 117 respondents. The results showed that Servant Leadership and Transformational Leadership had a significant effect on Organizational Citizenship Behavior. Thus, SL and TL are variables that are important to be applied in the company, especially in terms of increasing employee commitment and emotional attachment to the company organization.
E-Commerce Recommender For Usage Bandwidth Hotel Sfenrianto Sfenrianto; Melva Hermayanty Saragih; Bayu Nugraha
Indonesian Journal of Electrical Engineering and Computer Science Vol 9, No 1: January 2018
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v9.i1.pp227-233

Abstract

The customer interest is often affected the promotions or product offered it his/her access. The aim of this research is to evaluate the recommendation system, as a promotion model or product offered, on e-commerce to the customer interest. This research focuses on e-commerce which offers the bandwidth internet for a hotel. Firstly, prototype of e-commerce which has recommendation system is built. Then, the eCommerce is evaluated by value creation of an eCommerce. There are four factors value creation, efficiency, lock-in, complementary and novelty based on R. Amit’s and Zott theory. After conducting the evaluation, two factors, efficiency and complementary, are significant to the value creation for eCommerce recommendation, yet the other factors, lock-in and novelty are not significant. This research also confirms that the number of subscribers’ eCommerce increases until 45.06% with using the recommendation than without recommendation.
Co-Authors Andana Andana Bayu Nugraha Farland Al Hafiz Muhammad Alvin Meilando Sfenrianto Sfenrianto