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All Journal Jurnal Pengabdian Masyarakat Khatulistiwa BJRM (Bongaya Journal of Research in Management) Jurnal Pengabdian Bersama Masyarakat Indonesia
Muhammad Syafruddin
STIEM Bongaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KOMUNITAS MEREK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN Muhammad Syafruddin; Muh. Rusli Junaid
BJRM (Bongaya Journal of Research in Management) Vol 2 No 2 (2019): BJRM (Bongaya Journal of Research in Management)
Publisher : P3M STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v2i2.216

Abstract

The type of this research was a survey research with quantitative approach aimed at revealing (i) the effect of brand community on customer loyalty at the community of Karimun Club Makassar, (ii) the effect of brand equity on customer loyalty at the community of Karimun Club Makassar, and (iii) the effect of brand community and brand equity on customer loyalty at the community of Karimun Club Makassar. The population of this research the members of Karimun Club Community of Makassar amounted to 216 people. The sample was 68 people drawn by Slovin formulation. The data were collected by distributing questionnaires and analyzed by multiple regression. The research result indicated that (i) brand community has no effect on customer loyalty at Karimun Club Community of Makassar as proved by the P-value 0.3082 > 0.05 and the regression coefficient value -0.1194, (ii) brand equity has positive effect on customer loyalty at Karimun Club Community of Makassar, as proved by P-value 5.591e-09 > 0.05 and the regression coefficient has positive value 0.7071, (iii) brand community and brand equity have simultaneously effect on customer loyalty, as proved by the statistic value of F-test 22.683 with the significant 0.000, (iv) the value of R2 in this research is 0.3929. it indicates that customer loyalty is affected by both brand community and brand equity amounted to 39%, meanwhile the rest 61% are affected by other unobserved factors.
PELATIHAN EKONOMI KREATIF DIKALANGAN PELAKU UMKM DI KABUPATEN ENREKANG Nurlaely Razak; Muhammad Umar Data; Erniwaty Madya Madya; Muhammad Syafruddin; Rusli Djunaid; Muhammad Irwan Nur Hamiddin; Abul Aswad; Gusmin Gusmin; Rizky Rifandi; Muhammad Tafsiir
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 5, No 2 (2022): NOPEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v5i2.1589

Abstract

ABSTRACTThe purpose of this activity is to increase the understanding and ability of business actors towards the creative economy. This activity was carried out in Enrekang district, South Sulawesi. The activities were carried out in the form of counseling and dialogue where the speakers came from academics and students of STIEM Bongaya Makassar and were carried out for 1 day. The implementation method is carried out by counseling and discussion groups as well as mentoring which will be carried out in the future when the participants begin to implement the creative economy in their business activities. It is hoped that this activity will develop the creative industry in Enrekang district. It is also hoped that the active role of the Enrekang district government is to provide support and assistance to creative economy actors.Keywords: Creative economy, business actors, training, academicsABSTRAK Tujuan kegiatan ini adalah untuk meningkatkan pemahaman dan kemampuan para pelaku usaha terhadap ekonomi kreatif. Kegiatan ini dilaksanakan di kabupaten Enrekang, Sulawesi Selatan. Pelaksanaan kegiatan dilakukan dalam bentuk penyuluhan dan dialog dimana pematerinya berasal dari kalangan akademisi dan mahasiswa STIEM Bongaya Makassar dan dilakukan selama 1 hari. Metode pelaksanaannya dilakukan dengan penyuluhan dan grup diskusi serta pedampingan yang akan dilakukan pada waktu yang akan datang ketika para peserta mulai mengimplentasi kan ekonomi kreatif dalam kegiatan usahanya. Diharapkan kegiatan ini akan mengembangkan industri kreatif di kabupaten Enrekang.Dab diharapkan juga peran aktif dari pemerintah kabupaten Enrekang untuk memberikan dukungan dan bantuan kepada para pelaku ekonomi kreatif.Kata kunci : Ekonomi kreatif, pelaku usaha, pelatihan, akademisi
Pemanfaatan Media Sosial Untuk Peningkatan Daya Jual Produk UMKM Muhammad Syafruddin; Syiar Rinaldi; Ishak Ishak; Andi Pattiware; Annas Lalo
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v2i1.342

Abstract

This community service activity aims to provide understanding and knowledge for MSME players in using social media to help their businesses increase sales. This activity was carried out for one day and the method used was to start with a survey and continue with material presentation and discussion. The results of the activities carried out provide several strategies for utilizing social media such as Understanding the Market and Target Audience, Determining the Right Platform, Attractive Business Profile, Quality Content, Consistent Posting Schedule, Using Interactive Features, Special Promotions and Discounts, Collaborating with Influencers or Customers, Performance Analysis and Effective Customer Service. For further activities, mentoring activities need to be added to further assist the actors in implementing the strategies provided.
Co-Authors Abul Aswad Andi Pattiware Annas Lalo Erniwaty Madya Madya Gusmin Gusmin Ishak Ishak Muh. Rusli Junaid Muhammad Irwan Nur Hamiddin Muhammad Tafsiir Muhammad Umar Data Nurlaely Razak Rizky Rifandi Rusli Djunaid Syiar Rinaldi