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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital
Laila Tiffany Hasibuan
Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Bibliometric Analysis of the Role of Online Marketing on MSME Actors in the Pandemic Period Laila Tiffany Hasibuan; Andri Soemitra
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2273

Abstract

Economic activity is one of the many significant sectors to affect the level of welfare of a country, including Indonesia. One of the activities included in the economy itself is the activities of MSMEs which have recently begun to be noticed and empowered by the government. This research is a literature study by analyzing several selected literatures in the last 4 years sourced from Google Scholar. The results of this study state that Online Marketing has a significant role as one of the strategies for MSME actors during the Corona Virus Disease-19 pandemic that has hit over the past few years, increasing sales levels, and helping MSME actors to learn technology literacy that is transitioning from system conventional to online systems.
Co-Authors Andri Soemitra