Tisya Andriana Ramadhani
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A Proposal in Strengthening 5 Elements of Corporate Value, through Cultural and Transformational Leadership Programs As an effort in succeeding transformation at PT. Kereta Api Indonesia (Persero) Ramadhani, Tisya Andriana; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Kereta Api Indonesia (Persero) or Indonesian  Railway Enterprise is an Indonesian State Owned Company which provides railway transportation for both,passengers and goods, which is currently transforming to become more customer driven.  To support this intention, a new organization  culture consisting  of five values (integrity,  professional, safety, innovation, service excellence) is introduced.   Therefore, a research was conducted to help identify “key drivers” which could enhance the implementation  of these five values.   Organizational  culture traits, which consist of adaptability, involvement, mision, and consistency; and transformational leadership, consisting of idealized behavior, idealized attribute,  inspirational  motivation, individualized  consideration,  and intellectual stimulation  were chosen as the observed  variables that will be tested towards  these five values.   Result showed  that these two variables does have a meaningful relationship towards the organization’s five values. From a more in-depth finding, it was then determined that mission, adaptability, involvement (from cultural traits) serves as a key driver which enhance  the  organization’s  five values.While  inspirational  motivation (from transformational  leadership), serves as a key driver in enhancing the implementation  of organization culture Keyword: Indonesian Railway Enterprise, Corporate Value, Organization culture, Transformational leadership