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All Journal MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Syahyuni Srimayasandy
Politeknik Negeri Media Kreatif
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Logical Fallacy Argumentation on Testimonials on Homeshopping Television Show Syahyuni Srimayasandy

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Abstract

The decision to purchase a product is inseparable from the buyer's trust in a product. Testimonials are a tool for marketers to eliminate consumer barriers about the product to be purchased. Testimonials on home shopping television products tend to be controllable. The selection of sources, the use of scripts, and the editing process can be a form of media control over the information received by the public. This study focus on analyzing testimonials from the logical side of the testimony content. The method used to analyze this logical fallacy is qualitative content analysis. The text is separated using Toulmin's model into three parts, namely claim, ground, and warrant. This research uses a logical fallacy as a tool to evaluate the logic of the testimony in terms of content. The results of this study found that there was a logical fallacy in the testimony content. The fallacies include generalization fallacy, fallacy fallacies, fallacy of composition, appeal to wealth fallacy, appeal to pity, dan appeal to force.
Narrative Analysis of the Web Series "Suka Duka Berduka" to Review the Relationship between Characters Syahyuni Srimayasandy
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 1 (2023): January
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i1.660

Abstract

This article discusses the relationship between characters in the Indonesian web series ‘Suka Duka Berduka’. This web series is an Indonesian web series with conflicts over inheritance within the family. This study uses the Aktan model approach made by Greimas. Through this approach, it can be concluded that in the web series ‘Suka Duka Berduka’ characters cannot only occupy a position. However, it can move around according to the needs of the story. For example, a sending character can become a receiving character. Thus, it can be concluded that in a story the position of the actor is not always constant, but can be flexible according to the needs of the story. This study also supports the previous argument, where the position of Aktan does not have to be filled with a character or figure but can also be a condition or situation. 
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