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All Journal Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Journal of Event, Travel and Tour Management
Retno Syafitri
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Economics, Econometrics & Finance Social Sciences Other

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Analisa Sikap Dan Kepuasan Konsumen Dalam Pemasaran Produk Retno Syafitri
Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Vol 2 No 2 (2020): NOVEMBER
Publisher : INAIFAS Press

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Abstract

Lifestyle in society in a region or country that differentiates consumer attitudes and follows current trends. Understanding Consumer Attitudes or Consumer Behavior is an important task for marketers. Marketers must understand consumer purchasing behavior that follows trends from time to time which continues to change according to the times. The goal in this article is to increase knowledge about consumer attitudes and satisfaction in product marketing. using theoretical research research methods obtained from books, articles, and websites. the product becomes the reason for consumers in determining their attitudes and satisfaction.
Motivasi Pemandu Wisata Terkait Pay as You Wish Walking Tours di Bandung Good Guide Nanlohy , Arzeta Bilbeana; Martono, Ecklesia Femmy Eideltraut; Billah , Nidzam Baldan; Retno Syafitri; Subandi, Mohamad Robbith
Journal of Event, Travel and Tour Management Vol. 4 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v4i2.1785

Abstract

The motivation of tour guides can be influenced by various factors, such as job satisfaction, financial incentives, and social interaction. This study aims to examine the motivation of tour guides at Bandung Good Guide under the Pay As You Wish payment system. The author employs a qualitative approach, conducting in-depth interviews with experienced tour guides who have led tours for Bandung Good Guide. The findings will reveal the motivational factors influencing tour guides at Bandung Good Guide within the Pay As You Wish framework. This research holds significant implications for tour guides in the travel industry, particularly in promoting sustainable tourism through walking tours
Co-Authors Billah , Nidzam Baldan Martono, Ecklesia Femmy Eideltraut Nanlohy , Arzeta Bilbeana Subandi, Mohamad Robbith