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All Journal Journal of Indonesian Tourism and Development Studies EKSPANSI TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Islam Realitas: Journal of Islamic and Social Studies
Muslikh Muslikh
Universitas Yarsi
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH SIKAP, NORMA SUBJEKTIF, KENDALI PERILAKU DAN RELIGIUSITAS TERHADAP INTENSI MENGGUNAKAN UANG ELEKTRONIK ferinaldy ferinaldy; Muslikh Muslikh; Nurul Huda
Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan, dan Akuntansi Vol 11 No 2 (2019): Jurnal Ekspansi November 2019
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ekspansi.v11i2.1531

Abstract

Abstract: The purpose of this study is to examine the factors of attitude, subjective norms, behavioral control, and religiosity towards behavior through the intention to use electronic money in YARSI University students. Based on a literature review, this research hypothesis states that attitudes, subjective norms, behavioral control, and religiosity affect behavior through intention. This study uses survey data from questionnaires to 127 respondents. Hypothesis testing techniques are done by using SEM analysis with Lisrel software. The results of data processing indicate that the Attitude Variable, Subjective Norms, Behavioral Control, and Religiosity have a significant influence on behavior through the intention to use electronic money. Intention variable has a significant effect on behavior using electronic money with a t-value of 7.86. Behavioral Control Variables and subjective norms have a greater influence on behavior through the intention to use electronic money than other variables. Suggestions based on research results: first, it is necessary to expand information to the public about the benefits of using electronic money. Second, it is necessary to increase the number of merchants or expand the place of use so that the use of electronic money becomes more extensive and maximal. Keywords: intention, electronic money, TPB, SEM.
Millennial Generation Behavior in Halal Tourism in South Sulawesi Nurul Huda; Nova Rini; Muslikh Muslikh
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 1 (2022)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The halal industry is currently the main focus in developing the sharia economy. One that is related to the halal industry is halal tourism. Thus, this article aims to look at the role of the millennial generation in buying halal tourism in the South Sulawesi region. The research method used is quantitative. The analytical method used is the Path Analysis method with SmartPLS 3.0 software. The method of data collection is by purposive sampling technique. The number of respondents is 181. This study showed that the variable of Islamic religiosity has a significant effect on millennial attitudes and behavior in purchasing halal tourism. While the halal tourism knowledge variable in this study had a significant effect on the attitude variable, it did not significantly affect their behavior. The Islamic Religious Millennial Generation has a significant effect on the attitude of purchasing halal tourism. Millennials and Islamic Religious Attitude have a considerable influence on the buying behavior of halal tourism.Keywords: Attitude, Behavior, Halal Tourism, Islamic Religiosity, Millennial Generation.
Youth’s Behaviour Towards Halal Tourism In West Sumatra Nurul Huda; Nova Rini; Muslikh Muslikh; Zulihar Zulihar
Islam Realitas: Journal of Islamic and Social Studies Vol 7, No 1 (2021): June 2021
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.503 KB) | DOI: 10.30983/islam_realitas.v7i1.4305

Abstract

Research on the behavior of the millennial generation towards halal tourism in Indonesia is still limited This article aims to look at millennial generations' role (especially students) in visit halal tourism in the West Sumatra region. The research method used is quantitative with the sampling technique is purposive sampling, so that the data analyzed is valid. The analytical method used is the Structural Equation Model (SEM) method with SmartPLS software. The number of respondents was 156. This study indicates that the Islamic Religiosity variable significantly influenced millennial attitudes and behaviour in purchasing halal tourism. Meanwhile, the variable of halal tourism knowledge in this study influenced their behaviour significantly. Still, it did not significantly affect their attitudes. Islamic Religious Millennial generation has a significant effect on attitudes toward purchasing halal tourism. Halal knowledge of the millennial generation, Islamic Religious Millenial, and Attitude significantly influences purchasing halal tourism.Penelitian mengenai perilaku millennial terhadap wisata halal di Indonesia masih terbatas. Artikel ini bertujuan untuk melihat peran generasi milenial (khususnya mahasiswa) dalam kunjungan ke wisata halal di wilayah Sumatera Barat. Metode penelitian adalah kuantitatif dengan teknik pengambilan sampel adalah purposive sampling, sehingga data yang dianalisa akan valid. Metode analisa yang digunakan adalah metode Structural Equation Model (SEM) dengan software SmartPLS. Jumlah responden 156. Hasil penelitian ini menunjukkan bahwa variabel Religiusitas Islam berpengaruh signifikan terhadap sikap dan perilaku milenial dalam pembelian wisata halal. Sedangkan variabel pengetahuan pariwisata halal dalam penelitian ini berpengaruh signifikan terhadap perilaku mereka. Meski begitu, hal itu tidak terlalu mempengaruhi sikap mereka. Generasi Milenial Religius Islam berpengaruh signifikan terhadap sikap pembelian wisata halal. Pengetahuan Halal Generasi Milenial, Milenial Religius Islam, dan Sikap berpengaruh signifikan terhadap perilaku pembelian wisata halal.
Millennial Generation Behavior in Halal Tourism in South Sulawesi Nurul Huda; Nova Rini; Muslikh Muslikh
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 1 (2022)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2022.010.01.03

Abstract

The halal industry is currently the main focus in developing the sharia economy. One that is related to the halal industry is halal tourism. Thus, this article aims to look at the role of the millennial generation in buying halal tourism in the South Sulawesi region. The research method used is quantitative. The analytical method used is the Path Analysis method with SmartPLS 3.0 software. The method of data collection is by purposive sampling technique. The number of respondents is 181. This study showed that the variable of Islamic religiosity has a significant effect on millennial attitudes and behavior in purchasing halal tourism. While the halal tourism knowledge variable in this study had a significant effect on the attitude variable, it did not significantly affect their behavior. The Islamic Religious Millennial Generation has a significant effect on the attitude of purchasing halal tourism. Millennials and Islamic Religious Attitude have a considerable influence on the buying behavior of halal tourism.Keywords: Attitude, Behavior, Halal Tourism, Islamic Religiosity, Millennial Generation.
Pendampingan Mengelola Data Media Sosial Untuk Meningkatkan Customer Engagement UMKM Jakarta Pusat Intan Tri Annisa; Lily Deviastri; Muslikh Muslikh
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 3, No 2 (2023): Agustus
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v3i2.16191

Abstract

Artikel ini merupakan hasil kegiatan pengabdian kepada masyarakat dengan memberikan materi mengenai pemasaran kepada UMKM binaan dari Dinas PPAPP Suku Dinas Jakarta Pusat. Adapun dari hasil analisis situasi didapatkan bahwa mitra ingin mengembangkan pemasaran melalui salah satu media sosial, Tik Tok. Mitra memiliki keterbatasan untuk membuat konten menarik yang bisa mendapatkan banyak respon yang positif dari masyarakat. Selain itu, pentingnya menganalisis customer engagement di media sosial juga perlu disosialisasikan. Metode pelaksanaan dilakukan dengan cara memberikan pendampingan kepada mitra. Sebelumnya, ada pre-test yang diberikan terkait dengan pengetahuan mengenai customer engagement. Pada bagian akhir, tim memberikan post-test dan memilih hasil gelar karya TikTok yang terbaik. Hasil dari pengisian pre dan post-test menunjukkan bahwa adanya peningkatan pemahaman peserta mengenai materi yang telah diberikan.
Co-Authors Af'idatul Husniyah Dian Permata Sari Erika Takidah ferinaldy ferinaldy Huda, Nurul Intan Tri Annisa Lily Deviastri Nova Rini Nova Rini Slamet Hidayat Zulihar Zulihar