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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
M Roby Jatmiko
STIE Anindyaguna
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Promosi, Service Quality, Brand Image Terhadap Keputusan Pelanggan Memilih Jasa Go-Jek Di Semarang M Roby Jatmiko
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 1 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

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Abstract

Go-Jek is a company that serves ojek service anywhere for anyone who needs online. This research aims to know the influence of promotion, service quality and brand image on purchasing decisions of Go-Jek. Sampling method was done by using questionnaires, this study population is Go-Jek users consumer Semarang. The sample used is 84 respondents with sampling technique using purposive sampling. This study used multiple regression analysis with SPSS 21 application. The result of the research with multiple regression shows that Promotion, Service Quality, Brand Image have positive and significant effect to Go-Jek Purchase Decision. The most influential variable on Go-Jek purchasing decisions is the Brand Image.
Analisis Pengaruh Celebrity Endorser, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Shampoo Dove Di Semarang M Roby Jatmiko
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

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Abstract

From the Top Brand Awards data, several shampoo brands from the Indonesia Best Brand Survey for shampoo products in Indonesia in 2019 - 2020 Dove Shampoo are at the bottom of the list. In 2019 the Top Brand Index (TBI) was 6.1% and in 2020 it showed an increase of 7.6%, but Dove shampoo was at the bottom and was not included in the TOP nominations. The population in this study were all consumers of Dove shampoo in Semarang with an unknown population. The number of samples was 96 people. The method of analysis using the SPSS program. The results show that celebrity endorsers have an effect on purchasing decisions, brand image has an effect on purchasing decisions, brand trust has an effect on purchasing decisions.
Pendampingan Pembuatan Nomor Induk Berusaha dan Logo Pada UMKM Arifin Snack Pati, Jawa Tengah Wa Ode Sitti Nurrahmah; M Roby Jatmiko; Asepta Hendriyanto; Kukuh Mulyanto; Sri Sulistiyaningsih; Meizar Effendi; Ellen Proborini; Fajar Husain Asy’ari; Yayan Nuryana; Firdaus Firdaus
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3615

Abstract

Pengabdian masyarakat ini bertujuan untuk mendampingi UMKM Arifin Snack di Pati, Jawa Tengah, dalam proses pengurusan Nomor Induk Berusaha (NIB) serta pengembangan logo perusahaan. UMKM di Indonesia, terutama di daerah Pati, sering mengalami kesulitan dalam administrasi bisnis dan strategi branding yang efektif. Melalui pendekatan praktis, kegiatan ini memberikan bimbingan langsung dalam pengurusan NIB serta pelatihan dalam perancangan logo yang mampu mencerminkan identitas bisnis mereka. Metode yang digunakan meliputi kunjungan langsung dan konsultasi intensif dengan pemilik UMKM, serta sesi pelatihan khusus mengenai aspek legalitas dan branding. Hasil penelitian menunjukkan peningkatan signifikan dalam pemahaman pemilik UMKM terkait proses perizinan usaha dan strategi branding yang tepat. Logo baru yang dikembangkan berhasil mencerminkan nilai-nilai unik dari Arifin Snack, memperkuat citra mereka di mata konsumen. Simpulan dari pengabdian ini adalah bahwa pendampingan aktif terhadap UMKM dalam hal administrasi bisnis dan branding dapat memberikan dampak positif yang signifikan. Diharapkan bahwa peningkatan ini akan memperkuat posisi pasar Arifin Snack serta meningkatkan daya saing mereka di tingkat lokal. Secara lebih luas, model ini memiliki potensi untuk diterapkan di daerah-daerah lain di Indonesia guna mendukung pertumbuhan ekonomi lokal melalui pengembangan UMKM yang berkesinambungan.
Co-Authors Asepta Hendriyanto Ellen Proborini Fajar Husain Asy’ari Firdaus Firdaus Kukuh Mulyanto Meizar Effendi Sri Sulistiyaningsih Wa Ode Sitti Nurrahmah Yayan Nuryana