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All Journal Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna JURNAL AKUNTANSI DAN BISNIS
M Roby Jatmiko
STIE Anindyaguna
Economics, Econometrics & Finance

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Analisis Pengaruh Promosi, Service Quality, Brand Image Terhadap Keputusan Pelanggan Memilih Jasa Go-Jek Di Semarang M Roby Jatmiko
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 1 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

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Abstract

Go-Jek is a company that serves ojek service anywhere for anyone who needs online. This research aims to know the influence of promotion, service quality and brand image on purchasing decisions of Go-Jek. Sampling method was done by using questionnaires, this study population is Go-Jek users consumer Semarang. The sample used is 84 respondents with sampling technique using purposive sampling. This study used multiple regression analysis with SPSS 21 application. The result of the research with multiple regression shows that Promotion, Service Quality, Brand Image have positive and significant effect to Go-Jek Purchase Decision. The most influential variable on Go-Jek purchasing decisions is the Brand Image.
Analisis Pengaruh Celebrity Endorser, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Shampoo Dove Di Semarang M Roby Jatmiko
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 3 No 1 (2021): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

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Abstract

From the Top Brand Awards data, several shampoo brands from the Indonesia Best Brand Survey for shampoo products in Indonesia in 2019 - 2020 Dove Shampoo are at the bottom of the list. In 2019 the Top Brand Index (TBI) was 6.1% and in 2020 it showed an increase of 7.6%, but Dove shampoo was at the bottom and was not included in the TOP nominations. The population in this study were all consumers of Dove shampoo in Semarang with an unknown population. The number of samples was 96 people. The method of analysis using the SPSS program. The results show that celebrity endorsers have an effect on purchasing decisions, brand image has an effect on purchasing decisions, brand trust has an effect on purchasing decisions.
TANTANGAN DAN PELUANG DALAM PENERAPAN AKUNTANSI MANAJEMEN BERKELANJUTAN DI NEGARA BERKEMBANG Firdaus; Ari Dwi Astono; Nurhayati Nurhayati; M Roby Jatmiko; Wa Ode Sitti Nurrahmah; Sri Sulistiyaningsih; Asepta Hendriyanto; Kukuh Mulyanto; Fiderius Ismanto; Meizar Effendi
Jurnal Akuntansi dan Bisnis Vol. 4 No. 2 (2024): Oktober 2024 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v4i2.814

Abstract

The implementation of Sustainable Management Accounting (SMA) in developing nations is examined in this paper along with its prospects and obstacles. To achieve long-term sustainability, SMA incorporates social, economic, and environmental factors into business decision-making. SMA adoption in underdeveloped nations is hampered by issues like a lack of funding, a lack of environmental consciousness, and a lack of training and technology. SMA does, however, also have a number of noteworthy advantages, including increased operational effectiveness, better risk management, and higher standing in a global marketplace that is becoming more and more concerned with sustainability. This study examines the challenges and tactics in implementing SMA using a qualitative methodology and case studies of businesses in underdeveloped nations. It is anticipated that the results will help businesses and policymakers create and implement SMA in a way that promotes social, economic, and environmental sustainability.
Co-Authors Asepta Hendriyanto Fiderius Ismanto Firdaus Kukuh Mulyanto Meizar Effendi Nurhayati Nurhayati Sri Sulistiyaningsih Wa Ode Sitti Nurrahmah