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All Journal Journal of Economic, Bussines and Accounting (COSTING) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Pengabdian Kepada Masyarakat Kalam
Erna Handayani
Faculty Of Economics And Business, Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Effective Digital Marketing Strategy Training for Online Marketing of Products Guided by Aisyiyah Leaders, North Purwokerto Branch, Banyumas Ira Hapsari; Erny Rachmawati; Nur Isna Inayati; Erna Handayani; Irawan Randiprakarsa; Purnadi Purnadi
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v5i1.1633

Abstract

The objectives of the activity on 'Effective Digital Marketing Strategy Training for Online Marketing of Products Guided by Aisyiyah Leaders, North Purwokerto Branch, Banyumas Regency', are: a) Provide counseling and training on creating digital media accounts tailored to the needs of the fostered residents, b) provide counseling and training on optimizing existing facilities on digital media accounts, c) providing counseling about the importance of adapting quickly in the online era, especially during the covid 19 pandemic. The training method is by providing material as the implementation of science and technology activities for the community which is carried out through online media (Zoom). meeting) by reason of being able to reach various regions of the participant's domicile origin. The successful use of zoom meetings is a driving factor to improve technology capabilities for all implementing committees, partners and participants. Even so, there are weaknesses in the use of zoom meetings which are considered as obstacles or obstacles to activities. The main requirement for operating zoom meetings is to use communication tools that are able to access applications and signals (HP or Laptop and the like). Smooth signal access is highly dependent on the weather, the availability of access, the location of the participants, and the ability to use communication tools. The results of IBM's activities include: a) this event becomes interesting to motivate partners and participants in trying to have a digital marketing account. b) Partners and participants have knowledge in seizing opportunities to increase business through online. c) With this activity, partners and participants try to adapt or adapt to participate in developing online businesses.
Peningkatan Financial Life Skills Melalui Edukasi Literasi Keuangan Warga Desa Sambirata, Kecamatan Cilongok, Kabupaten Banyumas Ira Hapsari; Erna Handayani; Mukti Agung Wibowo
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 1 No. 3 (2022): Membangun Desa dan Kampung
Publisher : Prisani Cendekia

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Abstract

The financial literacy problem in rural communities still lacking significantly impacts community development and empowerment. Cases of illegal loan entanglement that cause family welfare to decline are common in Sambirata Village, Cilongok District, Banyumas Regency, Central Java. This village has great potential but still needs empowerment to develop that potential. This community service is carried out to improve the financial life skills of the Sambirata villagers. Managing finances is increasing financial literacy and growing small businesses to supplement the family income. Seeing the great potential of Sambirata village from its natural beauty, agricultural, and fishery potential, community empowerment in Sambirata Village supports improving the welfare of the residents through further development of tourism, agriculture, and forestry. Low literacy Citizens' finances are the primary focus that must be immediately improved so that the goals of village development can be achieved.
Perumusan Aktivitas Capacity Building bagi Perangkat Desa, Pengurus Badan Usaha Milik Desa dan Lembaga Kemasyarakatan Desa menuju Desa Mandiri Berkelanjutan Aman Suyadi; Erna Handayani; Naelati Tubastuvi
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 1 No. 3 (2022): Membangun Desa dan Kampung
Publisher : Prisani Cendekia

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Abstract

The purpose of this community service is to help Sambirata village formulate capacity building activities needed to improve village development performance. This activity was carried out in the form of holding a Focus Group Discussion (FGD) with all elements of the government and parties related to the development of the Sambirata village. The results of the FGD obtained a SWOT analysis of the government of Sambirata Village, Bumdes Sambirata, Youth Organizations in Sambirata Village, Tourism Awareness Group (Pokdarwis) in Sambirata Village and Joint Farmer Groups (Gapoktani) in Sambirata Village. The end result is a proposed activity for the Sambirata Village capacity building program that can be used as a guide for the preparation of the Sambirata village program
Perencanaan Bisnis Berbasis Potensi Desa: BUMDes Ngudi Luhur, Desa Sambirata, Kecamatan Cilongok, Kabupaten Banyumas Ira Hapsari; Erna Handayani; Nur Isna Inayati; Mukti Agung Wibowo; Mukhlis Prasetyo Aji; Wanda Nugroho Yanuarto; M. Zaeni Lathif
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 2 No. 2 (2023): Mengedukasi Masyarakat Untuk Siap Menghadapi Tatanan Ekonomi Baru
Publisher : Prisani Cendekia

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Abstract

Abundant village potential that has not been developed into business potential that can contribute to village development and the welfare of village communities. The abundant village potential in Sambirata Village, Cilongok District, Banyumas Regency, Central Java, includes abundant natural resources and human resource potential. For development to become a profitable business, it needs to be mapped out in depth in a business proposal. Therefore, one of the important roles of tertiary institutions is to provide continuous assistance and collaboration to realize independent village development. One way is by assisting in the preparation of business proposals and mapping business potential in the village.
Peningkatan Kapasitas Pengusaha Mikro dengan Pelatihan Pengelolaan Keuangan : (IBM pada Usaha Mikro Kecamatan Kembaran, Kabupaten Banyumas) Tiara Pandansari; Erna Handayani; Ira Hapsari Hapsari
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 3 (2024): Pemberdayaan Potensi Masyarakat Untuk Peningkatan Kemampuan Hidup Sehat
Publisher : Prisani Cendekia

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Abstract

Micro businesses are important amidst the problems of unemployment and economic problems in society. Banyumas Regency, especially in Kembaran District, has more than 3,084 micro-enterprises which really need attention and support from the government, community institutions, especially universities. There are many challenges faced by micro entrepreneurs, both in terms of capital, marketing and management. Limited human resources and management, especially in terms of financial management, is one of the focuses that requires assistance from universities. Therefore, this community service activity is aimed at increasing awareness, understanding and knowledge of micro business financial management with the ultimate aim of improving business performance. The training is not just an introduction, but also practice in using financial management formats with simple Excel-based applications.
PENGARUH BEBAN KERJA, WORK FAMILY CONFLICT DAN REWARD TERHADAP KEPUASAN KERJA KARYAWAN Ardina Fajar Nur Hidayah; Hengky Widhiandono; Purnadi Purnadi; Erna Handayani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 4 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i4.1477

Abstract

The study aims to test and analyze the impact of workload, work-family conflict, and rewarding on employee job satisfaction at Laksana New Swalayan Majenang. This type of research is quantitative-survey research. The sample consisted of 95 employees or a total of employees at the New Swalayan Majenang. Sampling techniques In this study using saturated sampling technique and analytical tools using SmartPLS version 3.0. The results of the study found that the workload variables were most influential with relatively large path coefficients (positive), as well as high T Statistics and significant P Values on job satisfaction, work family conflict had a negative and significant impact on job content, reward has no effect on job satisfaction.
PENGARUH BRAND AMBASSADOR, WEBSITE QUALITY, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN AZARINE PADA SHOPEE E-COMMERCE (STUDI PADA MAHASISWA DI BEBERAPA UNIVERSITAS DI PURWOKERTO) Bernika Nindya Siwi; Herni Justiana Astuti; Erna Handayani; Arini Hidayah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14150

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador, website quality, dan electronic word of mouth (e-WOM) terhadap keputusan pembelian produk sunscreen Azarine di Shopee e-commerce. Dengan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang melibatkan 100 mahasiswa dari beberapa universitas di Purwokerto. Analisis menggunakan Software SmartPLS 3.0 menunjukkan bahwa brand ambassador dan website quality berpengaruh positif dan signifikan terhadap keputusan pembelian. Sebaliknya, electronic word of mouth (e-WOM) memiliki pengaruh positif namun tidak signifikan. Hasil penelitian ini menegaskan pentingnya pemilihan brand ambassador yang relevan serta pengembangan website yang berkualitas untuk meningkatkan keputusan pembelian. Namun, rendahnya pengaruh electronic word of mouth (e-WOM) mengindikasikan perlunya strategi promosi yang lebih efektif melalui media sosial. Kesimpulannya, faktor brand ambassador dan website quality lebih dominan memengaruhi keputusan pembelian dibandingkan electronic word of mouth (e-WOM), memberikan wawasan penting bagi perusahaan dalam mengoptimalkan strategi pemasaran mereka.
Co-Authors Aman Suyadi Ardina Fajar Nur Hidayah Arini Hidayah, Arini Bernika Nindya Siwi Erny Rachmawati Hengky Widhiandono, M.Si. S.E. Herni Justiana Astuti Inayati, Nur Isna Ira Hapsari Ira Hapsari Hapsari Irawan Randiprakarsa M. Zaeni Lathif Mukhlis Prasetyo Aji Mukti Agung Wibowo Mukti Agung Wibowo Naelati Tubastuvi Purnadi Purnadi Tiara Pandansari Wanda Nugroho Yanuarto