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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Kalam
Erna Handayani
Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Effective Digital Marketing Strategy Training for Online Marketing of Products Guided by Aisyiyah Leaders, North Purwokerto Branch, Banyumas Ira Hapsari; Erny Rachmawati; Nur Isna Inayati; Erna Handayani; Irawan Randiprakarsa; Purnadi Purnadi
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v5i1.1633

Abstract

The objectives of the activity on 'Effective Digital Marketing Strategy Training for Online Marketing of Products Guided by Aisyiyah Leaders, North Purwokerto Branch, Banyumas Regency', are: a) Provide counseling and training on creating digital media accounts tailored to the needs of the fostered residents, b) provide counseling and training on optimizing existing facilities on digital media accounts, c) providing counseling about the importance of adapting quickly in the online era, especially during the covid 19 pandemic. The training method is by providing material as the implementation of science and technology activities for the community which is carried out through online media (Zoom). meeting) by reason of being able to reach various regions of the participant's domicile origin. The successful use of zoom meetings is a driving factor to improve technology capabilities for all implementing committees, partners and participants. Even so, there are weaknesses in the use of zoom meetings which are considered as obstacles or obstacles to activities. The main requirement for operating zoom meetings is to use communication tools that are able to access applications and signals (HP or Laptop and the like). Smooth signal access is highly dependent on the weather, the availability of access, the location of the participants, and the ability to use communication tools. The results of IBM's activities include: a) this event becomes interesting to motivate partners and participants in trying to have a digital marketing account. b) Partners and participants have knowledge in seizing opportunities to increase business through online. c) With this activity, partners and participants try to adapt or adapt to participate in developing online businesses.
Peningkatan Financial Life Skills Melalui Edukasi Literasi Keuangan Warga Desa Sambirata, Kecamatan Cilongok, Kabupaten Banyumas Ira Hapsari; Erna Handayani; Mukti Agung Wibowo
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 1 No. 3 (2022): Membangun Desa dan Kampung
Publisher : Prisani Cendekia

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Abstract

The financial literacy problem in rural communities still lacking significantly impacts community development and empowerment. Cases of illegal loan entanglement that cause family welfare to decline are common in Sambirata Village, Cilongok District, Banyumas Regency, Central Java. This village has great potential but still needs empowerment to develop that potential. This community service is carried out to improve the financial life skills of the Sambirata villagers. Managing finances is increasing financial literacy and growing small businesses to supplement the family income. Seeing the great potential of Sambirata village from its natural beauty, agricultural, and fishery potential, community empowerment in Sambirata Village supports improving the welfare of the residents through further development of tourism, agriculture, and forestry. Low literacy Citizens' finances are the primary focus that must be immediately improved so that the goals of village development can be achieved.
Co-Authors Erny Rachmawati Ira Hapsari Irawan Randiprakarsa Mukti Agung Wibowo Nur Isna Inayati Purnadi Purnadi