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ANALISIS STRATEGI BISNIS DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PADA UMKM (Studi Kasus Bakso Super Rasa di Jalan Gayungan Surabaya) Denyka Arinda Putri; Budi Prabowo
Jurnal Ilmiah Manajemen Ubhara Vol 3, No 1 (2021): Jurnal Ilmiah Manajemen Ubhara
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jmu.v3i1.865

Abstract

Di era saat ini UMKM perlu memaksimalkan usahanya agar dapat bertahan hidup. Usaha Mikro Kecil yang menjadi objek penelitian ini adalah usaha Bakso Super Rasa yan berada di Jalan Gayungan Surabaya. Usaha ini merupakan usaha yang bergerak dibidang kuliner. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis strategi bisnis yang digunakan Bakso Super Rasa dalam bidang keuangan, sumber daya manusia, pemasaran dan produksi dalam mempertahankan usaha dan meningkatkan pendapatan. Metode yang digunakan yaitu deskriptif kuantitatif dengan menggunakan teknik pengambilan data melalui wawancara, observasi dan dokumentasi yang berkaitan dengan strategi bisnis dalam mengidentifikasi kekuatan, kelemahan, peluang dan ancaman dengan metode SWOT pada usaha Bakso Super Rasa. Melalui analisis menggunakan IFAS (Internal Factor Analysis Summary) dan EFAS (External Factor Analysis Summary) maka dapat diketahu faktor Internal yaitu kekuatan dan kelemahan, dan faktor Eksternal yaitu peluang dan acaman. Pemilihan strategi menggunakan strategi SO, sehingga pada diagram S dan O terletak pada kuadran I yaitu perusahaan memiliki kekuatan untuk memaksimalkan peluang yang ada dengan cara meminimalkan kelemahan dan ancaman dengan mendukung kebijakan pertumbuhan yang agresif (Growth oriented strategy).Kata Kunci : UMKM, Strategi Bisnis, Analisis SWOT
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA UD. JAYA MARINE SURABAYA Stephanie Ceicillia; Budi Prabowo
Jurnal Ilmiah Manajemen Ubhara Vol 4, No 1 (2022): JURNAL ILMIAH MANAJEMEN UBHARA
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jmu.v4i1.873

Abstract

Bisnis alat kesehatan dan keselamatan kerja terus berkembang pesat sehingga semakin ketat persaingan antar usaha. Hal ini membuat para pengusaha harus memiliki strategi yang tepat guna menjaga keberlangsungan kehidupan usahanya.Objek yang digunakan oleh peneliti ialah UD. Jaya Marine Surabaya. UD. Jaya Marine Surabaya adalah salah satu usaha yang bergerak dalam bidang alat kesehatan dan keselamatan kerja di Indonesia, yang beralamatkan pada jalan Kusuma Bangsa Nomor 55 Surabaya. Tujuan peneliti melakukan penelitian ini ialah untuk mengetahui strategi pemasaran yang digunakan oleh UD. Jaya Marine Surabaya dalam meningkatkan penjualannya. Penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan deskripstif. Pengumpulan informasi dilakukan dengan menggunakan metode wawancara, observasi, dan juga dokumentasi. Informasi yang didapatkan diolah dan diidentifikasi menggunakan teknik Analisis SWOT. Hasil analisis SWOT pada UD. Jaya Marine Surabaya menunjukkan bahwa usaha tersebut memiliki kekuatan yang memadai untuk bisa memanfaatkan peluang yang ada. Strategi yang dapat digunakan oleh usaha ini ialah sering melakukan analisis pada kebutuhan dan juga perilaku konsumen, meningkatkan kualitas pelayanan yang diberikan demi kepuasan pelanggan, semakin masif melakukan kegiatan promosi pada sosial media, dan juga bisa melakukan penjualan online secara aktif melalui platform penjualan online yang telah ada.Kata Kunci : Strategi Pemasaran, Analisis SWOT, Penjualan
Kuliah Kerja Nyata : Pengabdian Kepada Masyarakat Melalui Pelatihan Pembuatan Sabun Cuci Piring dari Daun Sirih yang Bernilai Ekonomis di Desa Kemiri Sidoaro Alessandra Nancy Wattimena; Daffa Alifio Hartono; Muhammad Ihsan Ath-Thaariq; Putri Stephany Butar Butar; Budi Prabowo
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 1 No. 3 (2024): Agustus : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v1i3.469

Abstract

Kemiri Village is one of the villages located in Sidoarjo Regency. Most of the people in Kemiri Village work in the agricultural sector and small MSMEs. One of the plants that is often found is the betel plant which grows in people's yards and has not been utilized optimally. The community service program carried out by National Defense Thematic Community Service (KKN) Group 5 Batch 2 UPN Veteran East Java students is a socialization and training program for making dishwashing soap made from betel leaves which is economically valuable. The method used in this service It goes through several stages, namely the preparation stage, implementation stage and evaluation stage. This activity was attended by PKK women from Kemiri Village who were enthusiastic and enthusiastic. The result of this activity is to provide knowledge and skills to residents to be able to utilize existing natural resources optimally so that the potential of betel leaves can be utilized more effectively. This does not rule out the possibility of producing products that have attractive sales potential, thereby creating new economic opportunities and increasing the welfare of the community in Kemiri Village, Sidoarjo.
Analisis Jurnal Internasional Pengaruh Komunikasi Kerja pada Kinerja Karyawan Perusahaan Acep Samsudin; Budi Prabowo; Bene Dicta Ary Susanti; Alya Nadia Zahrah; Putri Maharanie
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 1 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/w25w2r65

Abstract

Analyzing several journals was carried out to find out what influence work communication has on the performance of workers in the company. To find out and gain a clearer understanding of how factors might influence the effectiveness of communication in organizations or companies. The method used is data analysis by paying attention to things such as the influence of work motivation, work compliance, work communication and employee performance. Looking at the existing data, it can be concluded that work motivation and communication in a company can increase employee productivity. Good work communication can be useful for companies in helping develop good work communication strategies and effectiveness.
Peran Kompetensi terhadap Perencanaan Sumber Daya Manusia Acep Samsudin; Budi Prabowo; Maulyna Nur Bany; Fatiha Salma; Bella Karunia Sandhy; Made Ayu Alivy Khumaira
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/9ase6v46

Abstract

This research aims to analyze the role of competence in human resource planning. The research method used in this journal is a literature review based on 5 international journals which discuss the role of competence between employees in human resource planning. The results of this research show that competency has long been a top priority, but is a serious challenge for organizations and human resource planning. In the current era of globalization and technology, competition is becoming increasingly fierce in terms of product quality, price, service, delivery, and so on. Therefore, businesses need to acquire knowledge and skills faster than competitors in order to stand out and thrive. Human resources, with the necessary knowledge and skills, are the main mechanism that allows any type of business to gain a competitive advantage and influence its overall performance.
Pengaruh Konflik Kerja dan Stres Kerja terhadap Kinerja Karyawan Acep Samsudin; Budi Prabowo; Devi Meisa Putri Asfadela; Putry Meysa Selvina; Tegar Fajar Ramadhan Makatita; Amelia Cahya Syah Fitri
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/93q21j90

Abstract

There is no way to completely escape work-related issues like conflict and stress. workers' performance is negatively impacted by work conflict and stress. This indicates that when workers encounter high levels of stress and job conflict, their performance will fall dramatically. Finding out how stress and conflict at work affect productivity is the driving force behind this study. The research in this study is descriptive in nature and employs qualitative approaches. Findings from studies This demonstrates that stress at work has a negative and statistically significant effect on employee performance, whereas conflict at work has a positive and statistically significant effect on employee performance.  
Pengaruh Kompensasi terhadap Kinerja Karyawan dalam Perusahaan Budi Prabowo; Acep Samsudin; Muhammad Auliya Rahim; Bima Wahyu Kurniawan; Athaillah Cindra Nurtalia
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/214gq358

Abstract

Compensation is a key element in human resource management that has a significant impact on employee performance in the company. Fair pay and financial motivation have long been topics of deep research in a variety of disciplines, including management, economics, and psychology. Compensation has a role in helping employees perform better. Employee performance will be influenced by compensation, so to ensure that workers work professionally, organizations must consult with them to decide on compensation levels. Business effectiveness and efficiency will be influenced by the quality of human resources, which will be determined by success in determining appropriate compensation for employees. This journal uses the library research or literature review method as the main basis in the process of writing scientific articles or journals. The reference sources used in this article were obtained through Google Scholar, a platform that facilitates access to various sources of scientific literature. In this way, we can ensure that this scientific article is supported by quality and relevant sources. The implications of this research indicate that companies should consider these factors in the planning and implementation of their human resource policies to achieve optimal employee performance and ensure employee well-being. Thus, these aspects can serve as guidelines in improving human resource management in organizations.    
Analisis Proses Rekrutmen dan Seleksi terhadap Kinerja Karyawan Acep Samsudin; Budi Prabowo; Ahmad Zaky N; Della Anzelia Sitanggang; Dewi Rahmania Yulianti
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/ykecjr52

Abstract

The aim of this research is to examine the influence of the recruitment and selection process on employee performance in various company contexts. In this study, researchers collected data from several sources, including questionnaires distributed to a number of companies or institutions. Data analysis shows that the recruitment and selection process has a significant effect on employee performance. Quality employee candidates can result from an effective recruitment process, while a careful selection process can ensure that the selected candidates match the company's needs and criteria. In addition, this research also notes that recruitment methods that primarily use recommendations have weaknesses, such as late feedback after interviews. Therefore, it is recommended that companies consider recruitment methods, such as using print or electronic advertisements to publicize available positions. The results of this research have important implications for human resource management and companies in order to optimize the employee recruitment and selection process to improve a company's performance. Apart from that, this research also estimates other factors that influence employee performance, such as education, experience and motivation. Overall, this research helps companies manage their human resources in a competitive business environment more effectively.
Pengaruh Analisis Jabatan terhadap Kinerja Karyawan dalam Mencapai Tujuan Organisasi Acep Samsudin; Budi Prabowo; Wanda Noer Alichia; Bintaniya Zakka Al-Madani; Asyam Rafi Renardi
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/2tzjjv83

Abstract

This research aims to understand the influence of job analysis on employee performance. With this job analysis, it can make it easier for organizations to direct human resources to carry out their duties, as well as influence employee performance so that they carry out their duties well, so that organizational goals will be achieved. The method used in this research is qualitative with a literature study approach. Meanwhile, collecting data and study materials through various journals relevant to the research. Then a conclusion can be drawn that job analysis greatly influences employee performance which is the main factor in achieving organizational goals.  
Keterlibatan High Involvement Management untuk Menjamin Kualitas Manajemen Sumber Daya Manusia Acep Samsudin; Budi Prabowo; Fatimah Salsa Biela Sari; Maulidya Khoirunnisa; Berlian Dewa Prawisuda Permana
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/em96bb90

Abstract

Studies on human resource management (HRM) have been supported by previous research that there are best practices, high-involvement management (HIM) that can guarantee superior organizational performance. However, there are still concerns that contingency theory still applies, namely that the fit between the human resource system and its context, and in particular the organization's business strategy, is important, and thus, High-Involvement Management (HIM) will only outperform other systems in certain circumstances. In the 1990s, there was a spate of research that attempted to test whether High-Involvement Management (HIM) was indeed universally relevant. This journal reviews these studies. This journal first introduces the conceptual dimensions of HRM and performance. This suggests that the issues are more than a simple competition between universalism and contingency theory. There are more complex hypotheses linking human resource practices beneath the surface of the current literature. This journal reviews research based on these hypotheses, and shows that the studies provide an uneven picture. First, there are conceptual differences underlying the studies and, second, the results vary across studies, and the effects of High-Involvement Management (HIM) vary across performance measures, even within particular studies. Although quite a number of studies claim to support universalism, their claims are not always unequivocally supported by their research evidence, and it is premature to conclude that they support universalism. There is more support for the 'lean production' argument which emphasizes the interaction effect between DIA and total quality management on performance.