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All Journal Jurnal Manajemen dan Agribisnis Jurnal Administrasi Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Dhany Surya Ratana
Akademi Pimpinan Perusahaan
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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Journal : JURNAL ILMIAH MANAJEMEN

 1 
Hedonisme dan Impulsivitas Dalam Pembelian Produk Pakaian Melalui Cross Border E-Commerce Pambudi, Yustikarani Julianti; Priyadi, Dhisa Tania; Rahmawati, Anisa; Ratana, Dhany Surya
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.17776

Abstract

Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce.Methodology– This research uses a quantitative approach by collecting data through random sampling questionnaires. All data collected was analyzed using Structural Equation Modeling processed using SmartPLS software.Findings– The results of this research show that hedonic motivation has no influence on impulse purchasing decisions for clothing products in cross-border e-commerce. In this research, the results showed that impulsive decisions were more influenced by the appearance on the cross-border e-commerce website, sales promotions and consumer time availability.Originality/Novelty– Providing novelty value to the phenomenon of impulse buying through cross border e-commerce arises not influenced by the user's hedonic motivation but other supporting factors, especially the quality of the cross border e-commerce website itself.Implications – The results of this research can be used by cross-border e-commerce development companies and e-commerce sellers to determine the right strategy for increasing the number of sales and improving service quality 
Co-Authors Anisa Rahmawati Bilal Ahmadi Erliza Noor Priyadi, Dhisa Tania Trias Andati Trias Andati Yustikarani Julianti Pambudi