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Journal : Jurnal Ilmiah Manajemen Kesatuan

Pengaruh Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Purba, Jan Horas Veryady; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.28 KB) | DOI: 10.37641/jimkes.v1i1.257

Abstract

Service and product quality is an important factor in order that an enterprise keeps running competition. The enterprise has to cultivate good relationship with the customers and keeps striving to increase service and product quality so that the consuners keep having loyalty to the enterprise. To get competitive excellence, every enterprise must be able to satisfy the consummers. Therefore, the strategy based on the management’s commitment to increase service and product quality to satisfy the consumers should be done continually, thereby the consumers’ satisfaction will be created. This research was conducted to find out the effect of service and pruduct quality on the consumers’ loyalty to the enterprise, that is McDonald’s. The method used is interviewing, library study, and field research by questionnaire. The research was carried out at McDonald’s Indonesia located in Jalan Pajajaran Bogor. McDonald’s Indonesia is an enterprise producing food and beverage. The evaluation result on this research shows that the steps done by McDonald’s in maintaining The consumers’ loyalty are providing service and product quality and providing better and more comfortable oulet for the consumers. It should be taken note of as well, that is providing more and more satisfied service and product quality and creating more variation of its products, so that the consumers will be attracted to by them. Thereby, the enterprise has to maintain the consumers to be more loyal to McDonald’s. Keywords:service; product quality; consumers’ loyalty
Analysis Driving Factors of Economic Growth During Covid-19 Pandemic: Indonesian Experiences Jan Horas Veryady Purba
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1296

Abstract

Pandemic Covid-19 impact on health and economic aspects. These two aspects are trade-offs with each other, so handling the health aspect also pays attention to aspects of economic growth, so that Indonesia's economic performance during the Covid-19 pandemic is well preserved. The objectives of this study were to analyze: (1) the effect of the Covid-19 pandemic and relaxation factors on public consumption, government spending, investment, and net exports; (2) the effect of public consumption, government spending, investment and net exports on Indonesia's economic growth; and (3) the factors that drive economic growth during the Covid-19 pandemic in Indonesia. The analytical method used is ordinary least square, with multiple regression. The data used are secondary data, quarterly 2018-2020 quarter. The findings of this study indicate that the Covid-19 pandemic has a negative and significant effect on public consumption, investment, exports, and imports. The relaxation factor has a positive effect on public consumption, government spending, and net exports, but has not succeeded in creating positive investment growth. Government policies seek to strengthen people's purchasing power and strengthen the production sector. This has an impact on increasing public consumption and is a dominant factor in influencing economic growth during a pandemic. The Covid-19 pandemic affected a contraction of economic growth by 2,07% and also decreased per capita income from 4.192,7 US $ (2019) to 3.911,7 US $. The handling of Covid-19 managed to overcome the worse potential (-4,58%) and kept the per capita income from falling to 3.774,4 US $. Keywords: Covid-19, economic growth, Keynesian formula, people's purchasing power
Pertumbuhan Ekonomi Indonesia: Faktor Pendorong Pada Pandemi Covid-19 Iriyadi Iriyadi; Jan Horas Veryady Purba
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1557

Abstract

The Covid-19 pandemic has an impact on health and economic aspects. These two aspects are trade-offs with each other, so handling the health aspect also pays attention to aspects of economic growth, so that Indonesia's economic performance during the Covid-19 pandemic is well preserved. The objectives of this study were to analyze: (1) the effect of the Covid-19 pandemic and relaxation factors on public consumption, government spending, investment and net exports; (2) the effect of public consumption, government spending, investment and net exports on Indonesia's economic growth; and (3) the factors that drive economic growth during the Covid-19 pandemic in Indonesia. The analytical method used is ordinary least square, with multiple regression. The data used are secondary data, quarterly 2018-2020 quarter. The findings of this study indicate that the Covid-19 pandemic has a negative and significant effect on public consumption, investment, exports and imports. The relaxation factor has a positive effect on public consumption, government spending and net exports, but has not succeeded in creating positive investment growth. Government policies seek to strengthen people's purchasing power and strengthen the production sector. This has an impact on increasing public consumption and is a dominant factor in influencing economic growth during a pandemic. It is also appropriate because the proportion of consumption to real GDP is the largest (55.43%). The Covid-19 pandemic affected a contraction of economic growth by 2.07% and also decreased per capita income from 4,192.7 US $ (2019) to 3,911.7 US $. The handling of Covid-19 managed to overcome the worse potential (-4.58%) and kept the per capita income from falling to 3,774.4 US $. Keywords: Covid-19 pandemic, economic growth, Keynesian formula, people's purchasing power