Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ranah Komunikasi
Alisa Maqdissa Ratna
Universitas Telko
Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH EFEKTIVITAS IKLAN DENGAN DAYA TARIK HUMOR TERHADAP CITRA MEREK Alisa Maqdissa Ratna; Sylvie Nurfebiaraning
Jurnal Ranah Komunikasi Vol 2 No 1 (2018): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.219 KB) | DOI: 10.25077/rk.2.1.1-11.2018

Abstract

ABSTRACT Advertising is one of marketing communication tool that many company used. Advertising is a tool for a company to provide information, to persuade and remind consumers to product which company’s owned. Advertising placed in many media that easy to see for consumers. Advertising media that usually used are printed advertising and digital advertising. In this new media, a lot of company rely on digital advertising. Utilized the rank of internet user (especially in West Java), there are so many that used digital advertising for promote their product, one pf them is Ramayana. This is the most watched advertising than other Ramayana’s advertising with humor appeal. This advertising has 16 M viewers in Youtube per August 2018. So, researcher wants to know how much the influence of effectiveness of advertising with humor appeal towards the brand image with study in Ramayana Advertise #KerenLahirBatin Menyambut Lebaran version on Youtube. In this research h0 is rejected and h1 is accepted, because tcount > ttable (15.486 > 1.660) that means the effectiveness of the advertising with humor appeal influence the brand image.
Co-Authors Sylvie Nurfebiaraning