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All Journal Jurnal Ilmiah Ekonomika
Kasinem Kasinem
Sekolah Tinggi Ilmu Ekonomi Serelo Lahat
Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK DAN PENATAAN BARANG TERHADAP MINAT PEMBELIAN ULANG PADA INDOMARET TALANG BANYU TEBING TINGGI Kasinem Kasinem
Ekonomika Vol 15 No 1 (2022): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to determine how the influence of product quality and product arrangement on repurchase interest at Indomaret Talang Banyu Tebing Tinggi. The sample in this study were 70 respondents who were consumers of Indomaret Talang Banyu Tebing Tinggi. The sampling method used by the researcher is Insidental sampling. This type of research is quantitative research using multiple linear regression and produce a regression equation : Y = 2.285+0.427+0.647. The results in this study are 1) The independent variable of product quality on the dependent variable of repurchase intention at Indomaret has a significant positive effect, because the value of T count is greater than T table and a significant level of 0.05 can be declared to have a positive effect. 2) The independent variable of goods arrangement on the variable of repurchase interest has a significant positive effect, because the value of T count is greater than T table and a significant level of 0.05 can be declared to have a positive effect. 3) Based on the F-Test, product quality and product arrangement have a positive and significant effect simultaneously on repurchase intention. It can be seen from the F-test that F count is 126,227, then Fcount > Ftable (44.404>2.74), with a significance of 0.000 < 0.05.
PENGARUH CITRA MEREK DAN HARGA TERHADAP MINAT BELI PRODUK JILBAB SEGI EMPAT ELZATTA (SURVEI PADA KONSUMEN GRAI ELZATTA LAHAT) Tri Rusilawati Kasisariah; Kasinem Kasinem; Markus Markus
Ekonomika Vol 15 No 2 (2022): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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The title of this research is "The Influence of Brand Image and Price on Purchase Intention of Elzatta's Quadrangle Hijab Products (Survey on Grai Elzatta Lahat Consumers)". The purpose of this study was to determine and analyze the effect of facilities on customer satisfaction. To find out, analyze and prove the effect of brand image on buying interest in Elzatta's rectangular hijab products on Grai Elzatta Lahat's consumers, to find out, analyze and prove the effect of price on buying interest in facet hijab products. four Elzatta for Grai Elzatta Lahat Consumers and to find out, analyze and prove the effect of brand image and price on the purchase interest of Elzatta's rectangular hijab products on Grai Elzatta Lahat's consumers. Primary data in this study were obtained by distributing questionnaires to 86 consumers of Grai Elzatta Lahat. The data analysis technique used was the SPSS version 23.0 application, using data testing and statistical testing. From the results of data analysis on the variables studied, namely brand image and price, it shows that there is an influence on the buying interest of Elzatta's rectangular headscarves for Grai Elzatta Lahat consumers simultaneously and partially.
Co-Authors Markus Markus Tri Rusilawati Kasisariah