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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Majalah Ilmiah Warta Dharmawangsa Management Studies and Entrepreneurship Journal (MSEJ) Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Holfian Daulat Tambun Saribu
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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PENGARUH CURRENT RATIO, INVENTORY TURNOVER DAN SIZE TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI PERIODE 2015-2019 Bernat Sihombing; Holfian Daulat Tambun Saribu; Goklas Fitri Kesia Samosir; Olga Nova Thia Sihombing
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 4 No. 3 (2021): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v4i3.325

Abstract

This study aims to determine the significant effect of the current ratio on profitability (1), Inventory turnover on profitability (2), and size on profitability (3). In manufacturing companies in the consumer goods sector listed on the Indonesia Stock Exchange for the period 2015-2019. The population used in this study is consumer goods manufacturing companies listed on the Indonesia Stock Exchange. The sampling technique was carried out by rondom. In this study, a quantitative research method was used to identify and measure more than one research variable. The sampling method in this study was purposive sampling. The method used for data analysis used descriptive statistics, classical assumption test, multiple linear regression analysis, and hypothesis testing either simultaneously or partially. The results obtained from this study are as follows (1) current ratio is not significant to profitability (2) inventory turnover has a positive and significant effect on profitability, (3) size is not significant and has no effect on profitability. Simultaneously, all variables (Current ratio, Inventory turnover, and Size) have a positive and significant effect on the profitability of manufacturing companies in the consumer goods industry listed on the Indonesia Stock Exchange for the 2015-2019 period.
PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT MARK DYNAMIC INDONESIA, MEDAN Holfian Daulat Tambun Saribu; Rahmat Eli Putra Gulo; Theresa Rebecca; Bardon Mogan Sihotang; Anwar Evdon Nadeak
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 3 (2020): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kualitas Produk, Harga, dan Kualitas Pelayanan merupakan hal penting untuk dipertimbangkan dalam meningkatkan keputusan pembelian yang dilakukan oleh konsumen agar dapat menunjang peningkatan penjualan perusahaan secara menyeluruh. Untuk itu penelitian dilakukan untuk mengetahui adanya Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan terhadap keputusan pembelian yang ada di PT Mark Dynamic Indonesia Medan baik sebagian maupun simultan. Metode penelitian menggunakan analisis deskriftif kuantitatif. Populasi pada penelitian ini ialah konsumen tetap di PT Mark Dynamic Indonesia yang berjumlah sebanyak 500 orang. Teknik analisis data menggunakan Uji F, Uji T, dan Regresi Linier Berganda. Hasil analisis data penelitian menunjukan bahwa secara parsial Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada PT Mark Dynamic Indonesia. Diketahui Harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian pada PT Mark Dynamic Indonesia. dan Kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian pada PT Mark Dynamic Indonesia.
PENGARUH KEPEMIMPINAN, KOMPETENSI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. ROYAL AMADEUS MEDAN Holfian Daulat Tambun Saribu; Serama Gulo; Yenni Yennesa Sianipar; Minda Kristina Uli; Sukarni Sukarni
Jurnal Warta Dharmawangsa Vol 15, No 1 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v15i1.1049

Abstract

Pengaruh Penetapan Harga, Kualitas Produk, Kepercayaan, Terhadap Keputusan Pembelian Produk Smartphone Nokia (Studi Kasus Pada Mahasiswa Universitas Prima Indonesia Fakultas Ekonomi Medan) Delbert Yangdy; Jessica; Holfian Daulat Tambun Saribu; Rintan br Saragih
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7959

Abstract

Nokia merupakan salah satu merek telepon genggam yang ada di Indonesia dan merupakan bagian dari Nokia Corporation, sebuah perusahaan telekomunikasi terbesar di dunia dan perusahaan terbesar di Finlandia. Persaingan yang ketat dalam industri telepon genggam menyebabkan penurunan penjualan Nokia, karena konsumen cenderung lebih memilih merek lain seperti Apple atau Samsung. Penurunan keputusan pembelian ini dipengaruhi oleh beberapa faktor, antara lain strategi penetapan harga, kualitas produk, dan kepercayaan konsumen. Penelitian ini berfokus pada mahasiswa Fakultas Ekonomi Universitas Prima Indonesia, meskipun jumlah populasi secara pasti tidak diketahui. Oleh karena itu, teknik pengambilan sampel menggunakan rumus Lemeshow, yang digunakan untuk menentukan ukuran sampel ketika jumlah populasi tidak diketahui secara pasti, sehingga menghasilkan 96 sampel penelitian. Hasil penelitian menunjukkan bahwa harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian konsumen terhadap ponsel Nokia. Selain itu, kualitas produk dan kepercayaan juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Secara keseluruhan, harga, kualitas produk, dan kepercayaan secara simultan memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen terhadap ponsel Nokia.
THE INFLUENCE OF SOCIAL MEDIA CONTENT, INFLUENCER MARKETING, AND WORD OF MOUTH ON HEALTHCARE SERVICE USER DECISIONS AT PT SPRING ISLAND TRAVEL MEDAN Debby Junita Inggriani Panjaitan; Gavrilsca; Enda Gunanta Surbakti; Holfian Daulat Tambun Saribu; Rintan Saragih
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 3 (2026): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i3.777

Abstract

This study aims to examine the effect of social media content, influencer marketing, and word of mouth on the decision-making of healthcare service users at PT Spring Island Travel Medan. The background of this research is based on the increasing role of digital media in shaping perceptions and decisions of prospective medical travelers, particularly in selecting healthcare services in Malaysia. This study employs a quantitative approach using descriptive and explanatory methods. The sample consists of 96 respondents, selected using accidental sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that social media content has a positive and significant effect on users’ decision-making. Meanwhile, influencer marketing does not have a significant partial effect. On the other hand, word of mouth has a positive and significant influence and is identified as the most dominant variable affecting users’ decisions. Simultaneously, all three independent variables have a significant effect on healthcare service decisions at PT Spring Island Travel Medan. These findings indicate that trust derived from other people’s experiences remains the primary factor in making medical travel decisions, although digital content still plays an important supporting role in influencing user decisions.
THE EFFECT OF PRICE, PROMOTION AND QUALITY OF MAXIM APPLICATION SERVICES ON CUSTOMER SATISFACTION IN MEDAN CITY Reja Filif Andrian; Ratna Oktavia Situmorang; Tri Putri Enjelina Grasela Sinabang; Holfian Daulat Tambun Saribu; Rintan Saragih
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 3 (2026): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i3.781

Abstract

This study examines the effect of price, promotion, and service quality on customer satisfaction with the Maxim application in Medan City. The rapid growth of online transportation services has encouraged service providers to strengthen marketing strategies that can improve customer satisfaction and maintain competitiveness. This research used a quantitative approach with an explanatory research design. Primary data were collected through questionnaires distributed to 100 active Maxim users in Medan City. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results show that price has a positive and significant effect on customer satisfaction, with a significance value of 0.008. Promotion also has a positive and significant effect, with a significance value of 0.000, and becomes the most dominant variable in influencing customer satisfaction. However, service quality does not have a significant partial effect, with a significance value of 0.857. Simultaneously, price, promotion, and service quality have a significant effect on customer satisfaction, as indicated by an F-value of 41.960 and a significance value of 0.000. The Adjusted R Square value of 0.554 indicates that the three variables explain 55.4% of the variation in customer satisfaction. These findings suggest that Maxim should maintain competitive pricing, strengthen promotional strategies, and improve service consistency to build sustainable customer satisfaction.
Co-Authors Anwar Evdon Nadeak Bardon Mogan Sihotang Bernat Sihombing Debby Junita Inggriani Panjaitan Delbert Yangdy Enda Gunanta Surbakti Gavrilsca Goklas Fitri Kesia Samosir Ivonny Ivonny Jessica Melysa Anggriani Minda Kristina Uli Olga Nova Thia Sihombing Rahmat Eli Putra Gulo Ratna Oktavia Situmorang Reja Filif Andrian Rintan br Saragih Rintan Saragih Serama Gulo Sukarni Sukarni Theresa Rebecca Tri Putri Enjelina Grasela Sinabang Yenni Yennesa Sianipar