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Adinoto Adinoto
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Economics, Econometrics & Finance

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Pengaruh Orientasi Pasar dan Perilaku Kewirausahaan Terhadap Kepekaan Perusahaan Dan Implikasinya Pada Kinerja Perusahaan: Studi pada Penyalur Sepeda Motor di Indonesia Adinoto Adinoto
Ultima Management : Jurnal Ilmu Manajemen Vol 2 No 1 (2010): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1805.459 KB) | DOI: 10.31937/manajemen.v2i1.166

Abstract

This research, test the impact of the market orientation and entrepreneurship behavior to organization responsiveness and implication to company’s performance by utilizing the data of AISI (Asosiasi Industry Sepeda Motor Indonesia) motorcycle dealers companies’ in Indonesia. Moreover, As the tools for this analysis are using SPSS 16.0 and LISREL 8.8. There are few results from this research. Firstly, market orientation does not have significant impact towards entrepreneurship behavior. Secondly, market orientation does have positive and significant impact towards company’s responsiveness. Thirdly, entrepreneurship behavior does have positive and significant impact towards company’s responsiveness. Fourthly, the company’s responsiveness does have positive and significant impact towards company’s performance. Keywords: Dealership, Market Orientation, Entrepreneurship, trust, responsiveness, Performance
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