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PENGARUH CITRA MEREK, PROMOSI PENJUALAN, SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK (STUDI PADA TOKO DAN+DAN DI DUTA HARAPAN) Olivia Yoestin Agriyang Gadi; Donant Alananto Iskandar
Ultima Management : Jurnal Ilmu Manajemen Vol 12 No 1 (2020): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract- The purposes of the study were to know and to analyze the effect of brand image, sales promotion, and distribution channels partially and simultaneously to the purchase decision of cosmetic products in DAN+DAN stores in Duta Harapan Bekasi. The sample used in this study were 100 respondents and the sampling method was non-probability sampling which is purposive sampling.This research is a quantitative associative, associative research is a research that aims to determine the effect or also the relationship between two or more variables. That is brand image, sales promotion and distribution channels as independent variables and purchase decision as dependent variable.The result of this research indicates that brand image has significant effect to purchase decision. That is proven by the unstandardized coefficient value of 0.348, it means between brand image and purchase decision has a quite strong positive relationship.Whereas, sales promotion and distribution channels have also affected purchase decision, which is shown by the regression unstandardized coefficient value of 0.178 In addition, distribution channels variable has a positive relationship to purchase decision that is illustrated by the coefficient value of 0.198. Finally, between brand image, sales promotion, and distribution channels have 39.7 percent contribution in order to increase purchase decision of DAN+DAN STORE in Duta Harapan Bekasi, the remaining percentage was contributed by other variables which was not studied in this research. Keywords: Brand Image, Sales Promotion, Distribution Channels, Purchase Decision.

Pengaruh Corporate Social Responsibility dan Customer Retention terhadap Business Performance Melalui Business Continuity UMKM Pertamina Ali Fikryansyah Nuur; Donant Alananto Iskandar
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ep98ee15

This study aims to analyze the influence of Corporate Social Responsibility (CSR) and Customer Retention on Business Performance, with Business Continuity as an intervening variable, among MSMEs fostered by Pertamina in Jakarta. A quantitative approach was employed by distributing questionnaires to 160 respondents. Data were analyzed using multiple linear regression and path analysis with the help of SPSS software. The results show that CSR and Customer Retention have a positive and significant effect on Business Continuity. Both variables also have a direct impact on Business Performance. Business Continuity significantly mediates the relationship between Customer Retention and Business Performance, but does not significantly mediate the relationship between CSR and Business Performance. These findings indicate that the success of CSR programs and customer retention efforts contributes not only to short-term outcomes but also to sustaining MSME operations. This study provides practical implications for optimizing CSR strategies to enhance the competitiveness and sustainable growth of MSMEs.

Pengaruh Pemberian Flavor Pada Produk Minuman Kopi Terhadap Kepuasan Pelanggan Di Eighteen Coffee Jakarta Martinus Hia; Donant Alananto Iskandar
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/5y6f6980

This study examines how adding flavors (vanilla, butterscotch, palm sugar) to espresso‑based beverages affects customer satisfaction at Eighteen Coffee Jakarta. Drawing on a short survey of 50 customers, field observations, brief interviews, and limited recipe trials, we describe perceived taste balance, aroma, and texture as key drivers of satisfaction among 20–35‑year‑old customers. Original Oat Baby Latte (oat milk, butterscotch, vanilla) was favored for its smoothness but considered “too light” by some; Craft Latte Palm Sugar (palm sugar, robusta espresso) pleased those preferring stronger profiles yet was sometimes “too sweet.” A modified Craft Latte (arabica espresso with vanilla and butterscotch) received the most positive responses for balanced sweetness, cleaner aftertaste, and “premium” aroma. We discuss implications for flavor development, recipe standardization, and barista training to improve consistency and loyalty.

Pengaruh Rating, Review Online, dan Harga terhadap Keputusan Pembelian pada Official Store Xiaomi di Tokopedia Muhammad Syaffalutfi; Donant Alananto Iskandar
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/e6q8gc97

This study aims to analyze the influence of ratings, Online Customer Reviews (OCR), and price on purchasing decisions at the Xiaomi Official Store on Tokopedia. A quantitative research approach was employed, involving 200 respondents selected through a non-probability sampling technique using purposive sampling. The sample size was determined by considering the maximum number of arrows directed toward a latent construct in the research model. Data were collected through online questionnaires and analyzed using multiple linear regression. The findings reveal that ratings, Online Customer Reviews, and price each have a significant positive effect on purchasing decisions. Furthermore, these variables simultaneously exert a significant influence on consumers’ buying decisions. The results suggest that consumers tend to rely on product ratings, customer feedback, and price considerations when making online purchases. Therefore, maintaining high product ratings, effectively managing customer reviews, and offering competitive pricing strategies are essential for enhancing consumer trust and encouraging purchase decisions on e-commerce platforms such as Tokopedia.

Pengaruh Reference Group, Reasonable Price, Dan Perceived Usefulness Terhadap Online Purchase Intention Produk Ipad Sulthan Dhia Yafi Muhammad; Donant Alananto Iskandar
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/n0zkvb75

This study aims to examine the influence of Reference Group , Reasonable Price, and Perceived Usefulness on Online Purchase Intention toward iPad products among consumers in Indonesia. In the growing digital marketplace, consumers’ purchasing decisions are influenced by social factors, price perceptions, and the perceived benefits of a product. Therefore, understanding these determinants is important for companies seeking to increase consumers’ intention to purchase technology products online. This research employed a quantitative approach and involved 165 respondents selected through a purposive sampling technique. Data were collected using a structured questionnaire and analyzed through multiple regression analysis and hypothesis testing. The findings reveal that Reference Group , Reasonable Price, and Perceived Usefulness simultaneously have a significant positive effect on Online Purchase Intention. Consumers are more likely to purchase iPad products online when they receive positive recommendations from influential groups, perceive the price as fair and reasonable, and recognize the product’s usefulness in supporting their daily activities. These results provide valuable insights for marketers in developing effective marketing and pricing strategies to enhance consumers’ Online Purchase Intentions.

Pengaruh Social Media Marketing, Brand Image, dan E-WOM terhadap Keputusan Pembelian Produk The Body Shop Amadhea Faustine Alvitasari; Donant Alananto Iskandar
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/8es1ca94

This study aims to explore the impact of social media marketing, brand image, and E-WOM on consumer purchasing decisions for The Body Shop products in Bekasi City. The methodology applied is a quantitative approach with a descriptive and causal research design. Data was collected through a questionnaire distributed to 180 respondents residing in Bekasi City who had purchased The Body Shop products and followed the brand's official social media accounts. Data analysis was conducted using IBM SPSS 27 statistical software, including validity and reliability tests, as well as tests of classical assumptions. The results indicate that all independent variables collectively have a significant influence on consumer purchasing decisions, with brand image being the most influential factor. The R² value of 0.543 indicates that 54.3% of the variation in purchasing decisions can be explained by this model, while the remainder is influenced by other variables not examined in this study.

Pengaruh Kualitas Produk, E-Service Quality Dan Online Customer Reviews Terhadap Minat Beli Yellow Fit Kitchen Vivian Vivian; Donant Alananto Iskandar
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/f1r63p43

This study aims to examine the influence of product quality, e-service quality, and online customer reviews on purchase intention toward Yellow Fit Kitchen products. A quantitative research approach was employed using SPSS Statistics 24 to analyze data collected from 105 respondents residing in Jakarta, Bogor, Bekasi, and other regions who were familiar with Yellow Fit Kitchen. The sample was selected using non-probability sampling with a purposive sampling technique. The findings reveal that product quality does not have a significant effect on purchase intention, whereas e-service quality and online customer reviews have positive and significant effects on consumers' purchase intention. These results indicate that consumers place greater importance on service quality and online reviews than product quality when considering Yellow Fit Kitchen products. The study provides practical implications for the company by highlighting the need to continuously improve its e-service quality and encourage positive customer reviews while maintaining product quality to strengthen its competitiveness and enhance consumers' intention to purchase.

Fungsi Kitchen Equipment and Utensils Dalam Menunjang Operasional Hot Kitchen Di Grandkemang Hotel Jakarta Martinus Hia; Donant Alananto Iskandar
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/97cqry83

This study aims to analyze the function of Kitchen equipment and Kitchen utensils in supporting hot Kitchen operations at Grandkemang Hotel Jakarta. The development of the tourism industry requires hotels to provide high-quality food and beverage services; therefore, the availability and proper utilization of Kitchen equipment are important factors in supporting the food production process. This research employs a descriptive qualitative method, with data collected through direct observation and interviews with Kitchen staff. The findings indicate that adequate and well-functioning Kitchen equipment and Kitchen utensils play a significant role in improving work efficiency, maintaining consistency in food quality, and supporting coordination among Kitchen sections. Furthermore, systematic Kitchen equipment management contributes to the smooth operation of the hot Kitchen and enhances the overall quality of hotel services.

Pentingnya Penerapan Metode FIFO Dalam Meningkatkan Standar Kualitas Produk Pastry Di Hotel Sheraton Grand Jakarta Martinus Hia; Donant Alananto Iskandar
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/w5v08187

This study examines the importance and effectiveness of implementing the First-In-First-Out, inventory method in the pastry kitchen of Sheraton Grand Jakarta to improve product quality, reduce food waste, and enhance operational efficiency. Using a descriptive qualitative case-study approach, data were collected through structured observations, semi-structured interviews with pastry staff at multiple hierarchical levels, SOP review, pastry product quality assessment. The findings reveal that although pastry staff demonstrate strong conceptual understanding of FIFO, its practical implementation remains inconsistent. Key barriers include incomplete labeling, ineffective storage layout, unclear responsibility for stock rotation, and limited routine supervision. Inconsistent FIFO application was associated with sensory quality issues—particularly aroma degradation in dairy-based products and increased avoidable waste. Conversely, consistent FIFO adherence resulted in more uniform taste, texture, lower discard rates, smoother production flow. The study recommends standardized labeling, zoned storage systems, clear accountability per shift, targeted training, integration of FIFO checks into HACCP procedures.

Pengaruh Product Placement terhadap Brand recall Kopiko Pada Konsumen Milenial Penonton Drama Korea Dea Rolianti Hunarko; Donant Alananto Iskandar
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/wev2jh48

This study analyzes the effectiveness of Kopiko’s Product Placement in Korean dramas compared to other brands such as Samsung, Pepsi, and Subway. The analysis focuses on three dramas: Vincenzo, Taxi Driver season 2, and Hometown Cha-Cha-Cha. The study examines frequency of appearance, involvement of main characters, and narrative context in influencing Brand recall. Results show that despite fewer appearances, Kopiko maintains strong Brand recall due to strategic placement and character interaction. These findings suggest that Product Placement effectiveness is determined not only by frequency, but also by the quality of narrative integration.

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