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All Journal Ultima Management : Jurnal Ilmu Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Yokie Radnan Kristiyono
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Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA MEREK STARBUCKS DI WILAYAH JAKARTA DAN SEKITARNYA Yokie Radnan Kristiyono; Aisyah Rahmi; Mington Triwijaya Triwijaya; Riandi Gantha Suhanda
Ultima Management : Jurnal Ilmu Manajemen Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v12i2.1734

Abstract

One of the factors in the movement of the economy in Indonesia is supported by the development of new businesses, one of which is a coffee beverage business. Coffee drinks business in Indonesia is one of the fastest growing business. Developments in the business sector can be seen from the emergence of enhancement of new starbucks coffee shops . The top-leading coffee shop in the Indonesian market today is Starbucks, it is shown by numbers of Starbucks’ branches located almost in the entire region of Indonesia. The factor that makes Starbucks one of the strongest brand is the presence of customers who became loyal to the brand and make Starbucks as their first choice. The other factors that also affect the customer loyalty towards Starbucks are Brand Image, Brand Experience, Customer Satisfaction, Brand Trust, and Brand Love. Therefore, this research aims to examine the determinant factors of building customer loyalty of Starbucks’ customers in Jakarta and surrounding areas. The method of analysis used by researchers in this study was SmartPLS 3.0 with 150 respondents who have enjoyed Starbucks coffee. In this study there were nine hypotheses supported by previous researches. In the results of this study, there were six hypotheses accepted and three hypotheses were rejected. Through this research, researchers hope to provide benefits for the reader especially for those who want to know about the factors that affect the customer loyalty of Starbucks in Jakarta and its surrounding areas. Key Words: Brand Image, Brand Experience, Customer Satisfaction, Brand Trust, BrandLove. Customer Loyalty, Starbucks
PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE Yokie Radnan Kristiyono; Caroline Felim
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i1.1912

Abstract

Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products. Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment Attitude
Unveiling The Impact of Perceived Control, Hedonic and Utilitarian Values on Skincare Purchase Intent: Emotional Pleasure as A Mediator, Flow Experience As A Moderator For The Skintific Brand Yokie Radnan Kristiyono; Avi Nurul Afia
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Analyze factors influencing consumer interest in Skintific beauty products in the Indonesian market: perceived behavioral control, hedonic value, utilitarian value, and emotional pleasure. A quantitative approach using a Google Form questionnaire was distributed to 324 respondents, focusing on variables like perceived behavioral control, hedonic value, utilitarian value, emotional pleasure,and purchase intention. The study found that hedonic value and perceived behavioral control do not significantly impactpurchase intention. In contrast, utilitarian values and emotional pleasure positively influence purchasing decisions. Notably, perceived behavioral control positively impacts both hedonic and utilitarian values. Additionally, hedonic value positively affects emotional pleasure, emphasizing the importance of experiential enjoyment. However, utilitarian value does not contribute to emotional pleasure, suggesting a potential separation between practical benefits and emotional fulfillment in consumer decision-making. Consumer decisions for Skintific products are more influenced by utilitarian value and emotional pleasure than perceived behavioral control and hedonic value. Insights suggest the importance of control and value perception in shaping consumer behavior in the skincare industry. This information is valuable for marketing and product development strategies.
ANALISIS STRATEGI MARKETING MIX DALAM KEPUTUSAN PEMBELIAN PRODUK SUSU SEGAR MEREK LOKAL DI JABOTABEK Muhammad Febrizky Akbar Budiyono; Yokie Radnan Kristiyono
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini memiliki tujuan untuk menganalisa dan menguji dampak dari Strategi Marketing Mix kepada Subjective Norm, Attitude Toward Behaviour, Perceived Behaviour Control dan juga dampak dari keempat variabel yang disebutkan terhadap variabel Intention to Purchase. Objek dari penelitian ini yaitu konsumen dari susu segar merek dalam negeri di Jabodetabek. Penelitian ini menggunakan sistem pendekatan yang kuantitatif dengan metode penyebaran kuesioner eletronik Google Formulir yang disebarkan ke beberapa aplikasi media social berbasis online. Penelitian ini mempunyai total 160 responden yang terpilih dengan menggunakan purposive sampling technique. Penelitian ini menunjukan bahwa ada tujuh hipotesis yang di dukung dari tujuh jumlah hipotesis. Attitude toward behaviour berpengaruh positif kepada Intention to Purchase, subjective norm berpengaruh positif kepada Intention to Purchase, perceived behaviour control berpengaruh positif kepada Intention to Purchase, marketing mix berpengaruh positif kepada Intention to Purchase, marketing mix berpengaruh positif kepada attitude toward behavior, marketing mix berpengaruh positif kepada subjective norm dan marketing mix berpengaruh positif kepada perceived behaviour control. Disarankan untuk penelitian selanjutnya lebih fokus pada berbagai merek susu segar dalam negeri dengan lebih spesifik, Hal ini akan memberikan gambaran yang lebih komprehensif dan mendalam tentang preferensi dan perilaku pembelian konsumen terhadap tiap merek susu segar dalam negeri.
Co-Authors Aisyah Rahmi Avi Nurul Afia Caroline Felim Mington Triwijaya Triwijaya Muhammad Febrizky Akbar Budiyono Riandi Gantha Suhanda