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All Journal International Journal of Green Tourism Research and Applications International Journal of Glocal Tourism
Ni Gst Nym Suci Murni
Tourism Department, Politeknik Negeri Bali
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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The implementation of e-commerce dynamic rate to generate room revenue Putu Rian Arde Surya; Dewa Made Suria Antara; Ni Gst Nym Suci Murni; Ni Luh Ayu Kartika Yuniastari Sarja
International Journal of Green Tourism Research and Applications Vol 1 No 1 (2019): December 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.82 KB) | DOI: 10.31940/ijogtra.v1i1.1629

Abstract

This study aims to determine the e-commerce dynamic rate structure to generate room revenue and the better implementation between dynamic rate and the static rate at a 3 star hotel in Kuta, Bali. Data collection methods used in this research as follows: interviews, observation, and documentation. The data analysis technique used is the mean analysis technique, dynamic pricing method, profit margin ratio, and descriptive analysis techniques. The results of the study showed the step by step of dynamic rate structure determination and the dynamic rate is better than the static rate. This is indicated by the results of the average profit margin ratio in 2016-2018 on the dynamic rate at 39.41% compared to the static rate at 2.00%. Based on the results of the analysis, any efforts that can be made are paying attention to the dynamic rate during decreasing the Price Points (PP), thus avoiding complaints from offline travel agents and implement the dynamic rates for offline travel agents, hence generate profits with a greater profit margin ratio for the hotel
Developing Website for Belimbing Tourism Village, Tabanan, Bali Ni Wayan Sintya Dewi; I Ketut Sutama; Ni Gst Nym Suci Murni; Made Sudiarta
International Journal of Glocal Tourism Vol. 4 No. 1 (2023): International Journal of Glocal Tourism - March 2023
Publisher : Yayasan Sinergi Widya Nusantara

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Purpose: The purpose of this research is to evaluate the Belimbing Village website in development efforts website by model information, communication, transaction, relationship and techical-merit (ICTRT) carried out to support the Belimbing Tourism Village produces dimensions of effectiveness website the maximum in helping the promotion of Belimbing Tabanan Tourism Village. Research methods: The data collection methods used were observation, interviews, questionnaires and interviews. In this study using qualitative and quantitative approaches or better known as mixed method research by using SWOT analysis techniques and Importance Performance Analysis. Findings: The results of the research using the interview method show that the application website in Belimbing Village is still very minimal because there are many features and items that need to be developed, one of which is the information dimension, transaction dimension and communication dimension. The results of the study using SWOT analysis showed that Belimbing Village has utilized ICT, but even though it has implemented ICT there are still many aspects that are lacking in website, so that more in-depth research is needed to assess its effectiveness in website Belimbing Village. Based on analysis Importance Performance Analysis produce effectiveness attributes. The researcher adopted the ICTRT model which consisted of 47 evaluation instruments which were divided into 5 evaluation dimensions. Implication: Site evaluation website expected to maximize promotion through website in Belimbing Village because website is an effective solution to introduce and market products/services by utilizing the internet as an information medium.
Selong Belanak Village in Central Lombok: A Destination Development Model Hasan Basri; Ni Gst Nym Suci Murni; I Ketut Sutama; Raden Roro Rieta Anggraheni
International Journal of Glocal Tourism Vol. 4 No. 2 (2023): International Journal of Glocal Tourism - June 2023
Publisher : Yayasan Sinergi Widya Nusantara

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Purpose : This study aims to determine the position of Selong Belanak Village in Central Lombok, Indonesia, according to the TALC (tourism area life cycle) in order to be developed as an attractive tourist destination. Research methods : The data were collected through observation, documentation, structured interviews, and focus group discussions. The analysis was carried out in a qualitative descriptive manner. Findings : The results of the study show that the development model of Selong Belanak Village as a tourist destination is carried out by involving three pillars, namely the government, Pokdarwis (or kelompok sadar wisata) which represents the local society, and business parties. Implications : The results of this study are Selong Belanak Village is currently in the involvement phase.
Co-Authors Dewa Made Suria Antara Hasan Basri I Ketut Sutama Made Sudiarta Ni Luh Ayu Kartika Yuniastari Sarja Ni Wayan Sintya Dewi Putu Rian Arde Surya Raden Roro Rieta Anggraheni