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Cheryl Pricilla Bensa
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Languange, Linguistic, Communication & Media

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Tipologi Komunikasi Virtual: Studi Kasus Pada Facebook Parenting Indonesia Cheryl Pricilla Bensa
Ultimacomm: Jurnal Ilmu Komunikasi Vol 7 No 1 (2015): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1461.079 KB) | DOI: 10.31937/ultimacomm.v7i1.422

Abstract

In the era of new media, social media is one of the tools that are used by the mass media to develop and expand target readers. Target readers, developed through social media usually called virtual communities. Virtual communities have been utilized by the media to expand their target market. Parenting Indonesia has decided to also establish a virtual community for its readers. Based on Porter's theory community typology, researcher analyzes five attributes of typology in Parenting Indonesia’s virtual community on Facebook. The concepts analyzed in this study are New Media, Social Media, Social Networking, Virtual Community and Typology of Virtual Community. Research methodology used in this research is a case study with qualitative approach, the paradigm of post-positivist, and descriptive type. The data collection techniques are interviews and participant observation. The results show that Parenting Indonesia’s virtual community on Facebook has this following typology: participants have similar interests in parenting information and have elements of social function, exist within virtual environments only, has a hybrid platform (asynchronous and synchronous), including public interaction that are strong and intense, and used to seek profit. Keywords: virtual community, new media, social media, a typology of virtual community
Public Policy Evaluation on Limitation of The Use of Plastics Bags based on Social Marketing Perspective Cheryl Pricilla Bensa
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1752.71 KB) | DOI: 10.31937/ultimacomm.v11i2.1257

Abstract

The plastic bag diet campaign has been carried out by many parties including government agencies, but the campaign is feared to only reach the cognitive stage, not a meaningful change in attitude. Many campaigns on the problem of plastic waste have been carried out from NGOs, the private sector, and the government, but what is wrong so as to the problem of plastic waste continues to occur? Why does the problem of plastic waste still stop at the campaign without a comprehensive behavior implementation of the community? The research method was a survey using quota sampling and descriptive. The population people in Balikpapan, Jakarta and Surabaya. The campaign to limit plastic bags can be successful if there is a synergy of the regulators; the government and NGOs, the private sector such as retailers, and the community. The related parties are expected to design a campaign in accordance with the social marketing model. Moreover, the related parties must also conduct formative research of the target behavior: the community about plastic waste and the extent to which the related parties must endeavor so that it can be known what audience benefits are most appropriate in formulating a campaign. In the implementation of social marketing, related parties have to clearly formulate the target behavior that exists so that people are not confused and have one voice. In addition, policies must also be upheld to support and maintain the results of social marketing to be sustainable. Moreover, educational and outreach programs that can change behavior about the environment will also help future generations to reduce pollution of plastic waste.
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