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All Journal Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) JUTIK : Jurnal Teknologi Informasi dan Komputer Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi
Wayan Weda Asmara Dewi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Perilaku Konsumen terhadap Kualitas e-Service pada e-Commerce Nufian S Febriani; Wayan Weda Asmara Dewi; Fitria Avicenna
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1533

Abstract

Nowadays, the pattern of shopping behavior has shifted from offline to online. The trend of online shopping triggers the emergence of a new business called e-commerce. In Indonesia, this has caused competition among e-commerce to become tighter. Therefore, it is necessary to have a marketing communication strategy to win the competition between e-commerce one of which is to implement e-service quality. By implementing good e-service quality, customer satisfaction will emerge. Through this study, researchers found the significance of the effect of e-service quality on e-commerce consumer satisfaction. Academically, this research can develop communication science studies, specifically the topic of changes in the cognitive behavior of e-commerce consumers in Indonesia and become the basis for decision making for marketing communication strategy in promoting, maintaining, and enhancing consumer quality and satisfaction, especially for digital consumers. Practically, this research can provide information about the significance of the influence of the use of e-service quality on e-commerce consumer satisfaction in Indonesia. Another practical benefit that can be obtained through this research is that the marketing communication strategy team can consider/implement any elements in e-commerce that can attract the attention of digital consumers. This research uses a semantic differential scale that measures a person's subjective feelings using various adjectives because people usually communicate evaluation through adjectives. The results show that e-service quality conducted by e-commerce in Indonesia can affect customer satisfaction. Keywords: Consumer behavior, e-service, e-commerce, customer satisfaction, marketing communication strategies
PENGARUH WEBQUAL 4.0 TERHADAP MINAT BELI (STUDI KUANTITATIF PADA E-COMMERCE MATAHARIMALL.COM) Wayan Weda Asmara Dewi; Adinda Widya Des Naya
Jurnal Teknologi Informasi dan Komputer Vol 6, No 2 (2020): Jurnal Teknologi Informasi dan Komputer
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.575 KB)

Abstract

ABSTRACTThis study aimed to determine the effect of WebQual 4.0. (X) towards the purchase intention (Y) at Mataharimall.com. This study used the concept of Marketing Communication that focussed on Internet Marketing through website. This study used Usability (X1), Information Quality (X2), and Service Interaction Quality (X3) variables. This type of research is quantitative explanative with survey method. This study also aimed to determine what variables are the most dominant in influenced consumer purchase intention. The sample of this study amounted to 272 respondents with purposive sampling technique. The result of this research showed that all the variables of WebQual 4.0 simultaneously influence significantly to the purchase intention at Mataharimall.com. Partially or individually variables that significantly influence purchasing intention are Usability (X1) and Service Interaction Quality (X3). While the Information Quality (X2) variable does not significantly influence the intention of purchase. The most dominant variable affected consumer purchase intention is Service Interaction Quality (X3).Keywords: WebQual 4.0, Usability, Information Quality, Service Interaction Quality, Purchase IntentionABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh WebQual 4.0 (X) terhadap Minat Beli (Y) pada Mataharimall.com. Penelitian ini menggunakan konsep Komunikasi Pemasaran yang berfokus pada Internet Marketing melalui website. Penelitian ini menggunakan variabel Usability (X1), Information Quality (X2), dan Service Interaction Quality (X3). Jenis penelitian ini adalah kuantitatif eksplanatif dengan metode survey. Penelitian ini juga bertujuan untuk mengetahui variabel apa yang paling dominan dalam mempengaruhi minat beli konsumen. Sampel penelitian ini berjumlah 272 responden menggunakan teknik purposive sampling. Hasil penelitian ini menghasilkan secara bersama-sama seluruh variabel WebQual 4.0 berpengaruh secara signifikan terhadap minat beli pada e-commerce Mataharimall.com. Secara parsial atau individu, variabel yang berpengaruh secara signifikan terhadap minat beli adalah Usability (X1) dan Service Interaction Quality (X3). Sedangkan, variabel Information Quality (X2) tidak berpengaruh secara signifikan terhadap minat beli. Variabel yang paling dominan berpengaruh terhadap minat beli konsumen adalah variabel Service Interaction Quality (X3).Kata Kunci: WebQual 4.0, Usability, Information Quality, Service Interaction Quality, Minat Beli.
PENGARUH DIMENSI ELECTRONIC WORD OF MOUTH PADA APLIKASI MOBILE ZOMATO TERHADAP MINAT PEMBELIAN DI WILAYAH JABODETABEK DENGAN PENDEKATAN ELABORATION LIKELIHOOD MODEL Wayan Weda Asmara Dewi; Dian Tamitiadini; Bimo Gondokusumo
Jurnal Teknologi Informasi dan Komputer Vol 2, No 2 (2016): Jurnal Teknologi Informasi dan Komputer
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.974 KB)

Abstract

ABSTRACTElectronic Word Of Mouth (EWOM) is a new form of WOM since the distribution of product information or service via internet. This study focuses on online reviews about an eatery named Zomato. This study is aimed to investigate the effect of EWOM, in this case is online reviews on Zomato to the purchase intention in JABODETABEK area. Literature review of Elaboration Likelihood Model will be used in this study. In this study, both routes of Elaboration Likelihood Model are used to analyze Electronic Word Of Mouth dimension that is divided into central route and peripheral route. The independent variables on central route are information timeliness (X1), information relevance (X2), information accuracy (X3), and value added information (X4). The variables in peripheral route are information quantity (X5) and product ranking (X6). Dependent variable is the purchase intention (Y). The research method is explanative quantitative by using data collection technique via online questionnaire and use linear regression data collection technique. The most dominant and affecting variables in Electronic Word Of Mouth dimension to the purchase intention in jabodetabek area are product ranking (X6), information relevance (X2), value added information (X4), information quantity (X5), and information accuracy (X3), while information timeliness (X1) has no significant effect. Nevertheless, based on the hypothesis test, it is simultaneously that all Electronic Word Of Mouth dimension on independent variables affect to the purchase intention in Zomato in jabodetabek area.Keywords: elaboration likelihood model, electronic word of mouth, online reviews, Zomato, purchase intention.ABSTRAKElectronic Word Of Mouth (EWOM) merupakan bentuk baru dari WOM karena penyebaran informasi produk atau jasa melalui interrnet. Penelitian ini bertujuan untuk melihat pengaruh dari EWOM dalam hal ini online reviews yang terdapat pada Zomato terhadap minat pembelian di Wilayah jabodetabek. Kajian teori Elaboration Likelihood Model yang akan digunakan dalam penelitian ini. Pada penelitian ini kedua rute Elaboration Likelihood Model digunakan untuk menganalis Electronic Word Of Mouth. Variabel terdiri dari dimensi Electronic Word Of Mouth dibagi kedalam rute sentral dan rute perferal. Variabel independen pada rute sentral terdiri dari information timeliness (X1), information relevance (X2), information accuracy (X3), dan value added information (X4). Sedangkan variabel pada rute periferal information quantity (X5) dan product ranking (X6). Variabel dependen adalah minat pembelian (Y). Jenis penelitian yang digunakan adalah eksplanatif kuantitatif dengan teknik pengumpulan data melalui kuesioner online dan menggunakan teknik analisis data regresi linier berganda. Dimensi Electronic Word Of Mouth yang paling dominan dan berpengaruh pada Zomato terhadap minat pembelian di Wilayah JABODETABEK adalah product ranking (X6), information relevance (X2), value added information (X4), information quantity (X5), dan information accuracy (X3) sedangkan information timeliness (X1) tidak memiliki pengaruh yang signifikan. dan pada variabel indepeden memiliki pengaruh pada Zomato terhadap minat pembelian di Wilayah jabodetabek.Kata Kunci: elaboration likelihood model, electronic word of mouth, , online reviews, zomato, minat pembeli.
Pesan Kampanye Non-Goverment Organization terhadap Permasalahan Sampah Plastik Wayan Weda Asmara Dewi; Wifka Rahma Syauki
Jurnal Riset Komunikasi Vol 5 No 2 (2022): Agustus 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i2.428

Abstract

Abstract Environmental pollution from plastic waste has many negative impacts that can harm the earth's ecosystem now and in the future. Many non-governmental organizations (NGOs) have initiated changes in the use of plastics, in this research, Bye Bye Plastic Bags (BBPB). One of the efforts that can be done is to hold a campaign that aims to initiate a social change, especially in the use of plastic waste. Changes made with campaigns are always related to aspects of knowledge, attitudes, and behavior. This study aims to find out how the response from the community to the BBPB campaign message is related to the problem of plastic waste. The method used in this study uses descriptive quantitative research methods and seven main indicators. Based on the results of descriptive analysis of each of the seven campaign message indicators, good results were obtained. The dominant indicator in this research is the content indicator. It can be concluded that the campaign message carried out by Bye Bye Plastic Bags (BBPB) was well received by the public
Green awareness of female consumers towards sustainable products in Indonesia Wayan Weda Asmara Dewi; Wifka Rahma Syauki
Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Vol 13 No 1 (2023): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)
Publisher : Pusat Penelitian Lingkungan Hidup, IPB (PPLH-IPB) dan Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, IPB (PS. PSL, SPs. IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpsl.13.1.129-139

Abstract

The purpose of this research is to map how green awareness of female consumers on environmentally friendly products. The green product category can be seen from three indicators, namely; the usefulness of products for the environment, product expectations by consumer desires, and the use of raw materials that do not pollute the environment. Green products include a variety of products, ranging from food, beverages, garments/fashion, to household appliances. The research was conducted using quantitative methods in the form of quantitative surveys to map green consumers and female consumers about their decisions on environmentally friendly products. Based on the results of the quantitative descriptive analysis of the four main indicators of the green awareness variable, it is showing good results. Female consumers are interested in environmental issues and show their concern for the environment.
Co-Authors Adinda Widya Des Naya Bimo Gondokusumo Dian Tamitiadini Fitria Avicenna Nufian S Febriani Wifka Rahma Syauki Wifka Rahma Syauki