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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Bisnis Manajemen Prima
Denni Denni
Manajemen,STMB Multismart
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI MASA PANDEMI COVID-19 (STUDI KASUS PADA STMB MULTI SMART MEDAN) Tasya Gozali; Denni deninis
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 3 No. 2 (2022): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v3i2.2149

Abstract

This study aims to determine the magnitude of the influence of organizational culture and work discipline on employee performance at STMB MULTI SMART Medan during the Covid-19 pandemic. The research methodology used is descriptive quantitative method and the nature of this research is descriptive explanatory. The type of data in this study is quantitative data. The number of samples taken is 42 people as much as the total population of employees. Types and sources of data in this study using primary data and secondary data. Data collection techniques in this study were conducted by interviewing, asking several questions and studying documentation. Based on the results of the t test or partially stated that organizational culture does not have a positive and significant effect on employee performance, while work discipline has a positive and significant effect on employee performance. The results of the F test or simultaneously stated that organizational culture and work discipline have a positive and significant effect on employee performance. The value of the determinant coefficient (R2) indicates that the independent variables, namely organizational culture and work discipline, can explain the performance of STMB MULTI SMART Medan employees amounting to 72% while 28% is influenced by other variables not included in this study.
Analisis Pengaruh Harga, Word Of Mouth Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Restoran Seafood Syurga Medan Denni Denni
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7942

Abstract

This research aims to find out the relationship of price variables, word of mouth and product quality to consumer purchasing decisions at Restaurant Seafood Syurga Medan. The purchase decision is a consideration made by the consumer before deciding to buy or consume a good or service in a certain place. In this study, it analyzes about the price, word of mouth and quality of the product that is supposed to affect consumer purchase decisions. The research uses descriptive analysis methods, classical assumption tests, double linear regression tests, partial tests (T-tests), simultaneous significance tests (F-testes) and determination coefficients (R2) with the help of Software Statistical Program of Social Science (SPSS) version 26 for Windows. The objects of the study are 90 people consumer. The results of the analysis show that simultaneously price, word of mouth and product quality influence consumer decisions on seafood dining house of Syurga city of Medan. Results of the determination coefficient testing showed the influence of price variables, Word of Mouth and quality of products on consumer purchasing decisions with an influence contribution of 53% and the remaining 47% are influenced by other variables outside the research such as promotional factors, customer service, appearance, road access and so on. Keywords : Price, Word Of Mouth, Product Quality, Purchasing Decisions
Co-Authors Tasya Gozali