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All Journal Jurnal Cafetaria Cita Ekonomika: Jurnal Ilmu Ekonomi
Florencia Putri Soetanto
Universitas Negeri Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PROMO, LOYALTY POINT DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI BURGER KING Florencia Putri Soetanto
Jurnal Cita Ekonomika Vol 16 No 1 (2022): Cita Ekonomika: Jurnal Ilmu Ekonomi
Publisher : Jurusan Ekonomi Pembangunan, FEB Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51125/citaekonomika.v16i1.5576

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh promo, loyalty point, dan kualitas pelayanan terhadap keputusan pembelian melalui aplikasi burger king dengan studi pada outlet Burger King Sidoarjo. Dimana penelitian ini dilakukan dengan jenis penelitian kuantitatif dan metode pengujian hipotesis yang menggunakan teknik sampling simple random sampling. Variabel promo diukur dari kemenarikan program, ketepatan program dalam mempengaruhi keputusan pembelian, dan frekuensi program. Lalu loyalty point diukur berdasarkan fun games, voucher promo dan point member. Lalu kualitas pelayanan yang diukur dengan lima indikator yatu tangibles, reliability, responsiveness, assurance, emphaty. Serta keputusan pembelian yang diukur berdasarkan dari kemantapan pembelian produk, kebiasaan dalam membeli produk, rekomendasi orang lain, dan pembelian ulang. Sampel yang digunakan pada penelitian ini sebanyak 96 responden dengan pengambilan data melalui google form. Dengan hasil penelitian menunjukkan bahwa promo, loyalty point, dan kualitas pelayanan berpengaruh secara parsial terhadap keputusan pembelian
PROMOSI, POIN LOYALITAS DAN KUALITAS PELAYANAN SEBAGAI PEMBENTUK KEPUTUSAN PEMBELIAN MELALUI APLIKASI BURGER KING Florencia Putri Soetanto; Saino Saino
JURNAL CAFETARIA Vol 3 No 2 (2022): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v3i2.609

Abstract

This study aims to assess the influence of promotion, loyalty points, and service quality on the purchasing decisions of Burger King application products. This form of research uses hypothesis testing methodology and is quantitative. A total sample of 96 eligible people have purchased Burger King Sidoarjo through the application and the number of samples used at the beginning of the study. This sampling uses a method or questionnaire that is distributed through a questionnaire. The results of the data analysis are as follows: (1) Promotions have a significant effect on purchasing decisions made through the Burger King application; (2) Loyalty points have a significant effect on purchasing decisions made through the Burger King app; and (3) The quality of service has a significant effect on purchasing decisions made through the Burger King app. (4) Promotions, loyalty points, and quality of service affect burger king app purchasing decisions.
Co-Authors Saino