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Elida Florentina Sinaga Simanjorang
Universitas Labuhanbatu, Labuhanbatu, Indonesia
Economics, Econometrics & Finance

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Financial Ratio Analysis at PT. Adaro Energy Tbk. Based on The 2017 – 2020 Financial Statements Christine Herawati Limbong; Elida Florentina Sinaga Simanjorang; Nova Jayanti Harahap; Zulkarnain Nasution
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economic: July, 2021
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1460

Abstract

Every company must have financial reports that record capital, profits, losses, production wages, salary payments, which are related to the whole business. This report is called a financial report or financial report which records all information about a company's finances. The financial report is the final result of the process of recording financial transaction activities in a company that describes the company's financial condition in an accounting period and is a general description of the performance of a company. Where the purpose of making financial statements is to communicate the economic resources (assets), and obligations of an entity at a certain time, and the capital owned by the company. One way to get good financial reports is to compare the numbers in the financial statements. In making comparisons known as financial ratio analysis. The financial ratios used are profitability ratios and liquidity ratios. The results of these financial ratios will show the health condition of the company in question and are used to assess management's performance in a period whether it has achieved the targets as set and assesses management's ability to effectively empower company resources.
The Influence of Product Quality, Price, and Brand Image on Consumer Purchase Decisions on Shopee Rosminah Hayati Nasution; Elvina Elvina; Elida Florentina Sinaga Simanjorang
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of product quality, price, and brand image on consumer purchase decisions on Shopee. The independent variables in this study are product quality, price, and brand image, while the dependent variable is the purchase decision. This study uses a quantitative approach with a survey method. The sampling technique used purposive sampling with a total of 96 respondents who had made purchases at Shopee. Data were collected through questionnaire deployment and analyzed using multiple linear regression. The results of the study show that partially product quality, price, and brand image have a positive and significant effect on purchase decisions. Simultaneously, these three variables also have a significant effect on consumer purchase decisions. Product quality variables and brand image have a more dominant influence than price in driving purchase decisions. These findings show that improving product quality, competitive pricing, and building a strong brand image are important strategies in improving consumer purchasing decisions in the marketplace.
Co-Authors Christine Herawati Limbong Elvina Elvina Nova Jayanti Harahap Rosminah Hayati Nasution Zulkarnain Nasution