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All Journal Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism
I Ketut Suparta
Tourism Department, Politeknik Negeri Bali
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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THE MARKETING MIX FACTORS THAT INFLUENCE THE DECISION OF GUEST TO VISIT IN SAKURA RESTAURANT AT MELIA BALI INDONESIA Ni Made Sri Pratiwi; I Gusti Agung Mas Krisna Komala Sari; I Ketut Suparta
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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Abstract

This research aims are to determine the marketing mix factors that influence the decision of guests to visit in Sakura Restaurant at Hotel Melia Bali Indonesia. The problem of this research are to find out the marketing mix factors that influence the decision of the guest to visit and the most dominant factor that influence the decision of guest to visit in Sakura Restaurant at Hotel Melia Bali Indonesia. The sample selection of 100 respondents with the sampling is done by accidental sampling technique that is the sample determination technique by chance. Data processing is done with the help of software SPSS version 17.0 for windows. The analysis technique used in this research is factor analysis. Based on the research result, there are six factors that can influence the decision of guests to visit in Sakura Restaurant at Hotel Melia Bali Indonesia. The factors are service which percentage of variance of 21,949%, product which percentage of variance of 14,604 %, promotion which percentage of variance of 9,946 %, food which percentage of variance of 8,192 %, design which percentage of variance of 7,947 %, and location factor which percentage of variance of 7,843 %. The commulative of these factor are 70,481% and the value of model accuracy is 55 % with the residual of 45 %. Of thes factors. Of the six factors are found the most dominant factor is service factor consisting of 5 variables : restaurant has complete fasilities, Food rates are offered in accordance with quality of food and Restaurant facilities, The employees of sakura restaurant are providing services that can help the guest needs. The employee of restaurant providing sympathetic service, The employees of restaurant used the uniforms according with the hotel procedure.
GIVING INCENTIVES TO INCREASE MOTIVATION AND EMPLOYEE WORK PERFORMANCE AT NOVOTEL NGURAH RAI AIRPORT Gus Manik Eka Adnyana; I Ketut Suparta; I Gusti Made Wendri
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

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Motivation and Employee work performance is the thing that need to be noticed by all companies in order to achieve maximum results in carrying out the duties and responsibilities that have been given. Incentives are a form of company rewards to employees for the achievements that have been achieved and have performed duties and responsibilities well, so as to motivate employees in the work. The purpose of this paper is to find out how the terms and criteria of giving incentives to employees at Novotel Ngurah Rai Airport Kuta Bali and to find out whether incentives can improve employee motivation and work performance at Novotel Ngurah Rai Airport Kuta Bali. Analytical tool used is qualitative analysis and using qualitative data. The result of the research shows that incentives can improve employee motivation and performance based on the terms and criteria of giving incentives to employees.
Implementation of Advertising and Telemarketing to Increase Room Revenue Dewa Ayu Astari Intan Puspita; I Ketut Astawa; I Ketut Suparta; I Putu Krisna Arta Widana; I Wayan Nurjaya
International Journal of Glocal Tourism Vol. 3 No. 3 (2022): International Journal of Glocal Tourism - September 2022
Publisher : Catuspata Press

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Purpose: This study was conducted to determine the application of advertising and telemarketing by a 4-star hotel located in Payangan, Gianyar, Bali, Indonesia and their effect on increasing room revenue. Research methods: Data collection techniques used are observation, interviews and documentation. The data analysis technique used is multiple regression analysis which aims to determine the magnitude of the influence of advertising and telemarketing to increase room revenue of the hotel, and processed with SPSS 25. Advertising carried out is in the form of print advertisements through brochures or flyers, newspapers, and magazines, electronic advertisements through the internet and social media, as well as special advertisements. Findings: Based on the results of SPSS 25 calculations on multiple determination analysis, it is known that the coefficient of determination is 66.6%, which means that the contribution of advertising (X1) and telemarketing (X2) variables is 66.6% to the rise and fall of room income at the hotel. While the remaining 33.4% is influenced by other factors not included in this study. Implication: Partially or simultaneously, the two independent variables have a positive effect on room income.
Co-Authors Dewa Ayu Astari Intan Puspita Gus Manik Eka Adnyana I Gusti Agung Mas Krisna Komala Sari I Gusti Made Wendri I Ketut Astawa I Putu Krisna Arta Widana I Wayan Nurjaya Ni Made Sri Pratiwi